Zenith

The golf tournament took place the next day at the Old Oaks Country Club in Purchase, N.Y.
Autographed sports memorabilia, trips and a Zenith "Defy Classic Open" watch were among the items featured in a live auction that raised money for educational scholarships. read more

What happens when you combine the vibrant photographic art of one of the most legendary rock guitarists in history with an esteemed, ultra-prestigious, yet somewhat edgy Swiss watch company to host an event at the hip NYC Milk studios? A night to remember! Andy Summers of The Police along with Zenith Swiss Watch Manufacture were the catalysts for one of the most exciting, eclectic and interesting evenings in New York City recently. During an invitation-only VIP reception, fans, artists, models, musicians and friends of Summers and Zenith reveled in his behind the scenes series of candid and striking black and white photos from the early days of The Police.  read more

Director of Communication at Zenith, since its purchase by LVMH, she is also a member of the executive committee and ‘reports’ directly to the dynamic and very demanding Thierry Nataf. At his side, she has developed and launched five complete collections of watches, accompanied by a media whirlwind of films, music, and documentation, which have strongly contributed – a veritable electro-shock – to the renaissance of what was once a ‘sleeping beauty’. read more

A good part of the afternoon was taken up by a visit to Zenith, where Thierry Nataf gave an extensive and inimitable presentation of the company's new collection. One of the highlights are the new watches in the Defy collection, featuring Zenithium, a new alloy created by Zenith, with prices range from 10,000 Euros for the power reserve model to 120,000 Euros for the Defy Tourbillon. read more

"I like limited editions if they have a purpose," says Thierry Nataf, President and CEO, Zenith. "I hate it when companies try to trick the customer. If it's truly limited and there's a reason, then it makes sense. At this level of price, people are smart. We have integrity, if we do a limited edition, it's because the material, the technology or the spirit is limited. read more

"A boutique is a way for us to communicate in the best way our image and our vision," says Antoine Pin, Marketing Director, Zenith. "It's a chance that we have to show the wealth of the brand. It's a question of space in our retailers - in our boutique we have 100% dedicated sales space and 100% dedicated sales people. read more