The exclusive Wyler Geneve watch will be available in time for the run-up to the rally to start in the Argentinean capital Buenos Aires on January 3, 2009. The timepiece will be produced in a limited edition of 182 pieces, the number suggested by the number of rivals in the first-ever Dakar that was held 30 years ago.
The timepiece has acquired a stealthy look due to DLC (diamond-like carbon) coating on the titanium screws and stainless-steel crown protector and chronograph pushers. The applied minute track, applied Arabic numerals, individually applied letters of the brand's name and the chronograph counters are characterized by sand-colored detailing, creating a subtle contrast with the dark watch's case and black dial.
The sapphire crystal case back of the official Dakar watch features laser-engraved inscription - "OFFICIAL WATCH OF THE DAKAR RALLY", the limited-edition number and Dakar's cheich (headscarf) logo. The case back allows to drop a look at the chronograph movement. The mechanism provides a 42-hour power reserve. It has incorporated a personalized Wyler Geneve oscillating mass in drilled blackened heavy metal.
The official Dakar watch is secured to the wrist on a black rubber strap fitted with a black PVD-treated fold-over clasp. The timepiece is presented in the luxury shrunk-leather-finished watch box that has a special compartment holding a special Dakar strap in the same leather, with the embossment of the cheich logo and Dakar inscription.
The compartment also comprises the screwdriver to be used for opening the inner case back to change the strap and two Allen keys for removing the fold-over clasp. The USB stick provides video instructions to help the watch's owner change the strap. It is remarkable that the strap is fixed right to the case with help of screws passing through the upper and lower tantalum plates.
One of the rally's most famous drivers, nine-time winner Stephane Peterhansel, a Wyler Geneve ambassador, will wear the official Dakar watch to test it along the arduous South American route, a 9,000km challenge from Buenos Aires to Valparaiso in Chile and back again, passing through the Andes and the Atacama desert.
Having signed up a three-year agreement with the event, the luxury watch firm is determined to take the environment into consideration as a significant part of its sponsorship.
Wyler Geneve will present a prize to reward environmental endeavors by the rally competitors, organizers, or just anyone else joining the Dakar. Wyler Geneve will award the first prize at the 2010 edition of the Dakar rally, basing on the results of an extensive scientific study of the event to be sponsored by the firm.
Wyler Geneve is actively involved in a number of environmental issues, having been certified CarbonNeutral. In 2008, the firm has introduced the first-ever CarbonNeutral watch.
The first Paris-Dakar rally took place in 1979 under the slogan 'world without barriers.' The rally has annually attracted adventurers, celebrities, and professional drivers who wanted to experience the adrenaline rush and push themselves and their cars to the very limits.
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