Watch Avenue - Virtual Reality for Fans of Watchmaking

Oct 13, 2008
The world of watchmaking has finally joined virtual reality via www.thewatchavenue.com
. As soon as you enter the website, you are welcomed by an ambassadress who accompanies you along your way, answering all your questions.

The prestigious avenue introduces its visitors to the boutiques of the best watch brands where they can discover the latest models, look through the catalogues, attend the exhibitions and take part in the events.

The website also invites its visitors to kiosks offering all the freshest news about the art of watchmaking.

Moreover, everyone interested is invited to the cinema to watch the latest documentaries, clips, commercials, and news magazines developed by the prestigious watch brands.

Book lovers will be delighted to visit a bookstore offering the books about fine watches and jewelry.

Visitors of the famous Geneva Watchmaking School will meet a professor ready to answer all their questions.

You can easily wander from one boutique to another, or directly link to the store of the brand you adore by clicking on the interactive site map.

To provide its visitors with the most pleasant experience of watch searching, The Watch Avenue has an integrated Watch Selector tool. All you have to do is to define your watch search criteria and the Watch Selector shows a list reflecting the choices you made from among all the timepieces you can find on the website. Each timepiece is presented with its data sheet and the address of the closest boutique where you can acquire it. Each boutique is also fitted with its personal Watch Selector, so you can choose exclusively from among the timepieces created by the specific brand.

Drop a glance at the kiosks of The Watch Avenue and you will discover the Watch Daily, written by international journalists and constantly refreshed. The Watch Daily will bring you all the up-to-the-minute news about the watch brands, the latest products, international watchmaking events, and celebrities. It also comprises an encyclopedia for those who want to learn more about the history and techniques of watchmakers.

In the nearest future, The Watch Avenue will be completed by new features, including special events, attractions, and exhibitions, as well as the regular inauguration of new boutiques.

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