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Movado Introduces Kenny Scharf Artists’ Series Timepieces

Sep 04, 2009
The new line of Artists’ Series watches was created by the brand of Movado to remind of the psychedelic 60’s. Based on the Museum Face architecture, the dials of the watches from the Artists’ Series feature true pieces of art, which is uncommon for Movado: this watchmaker usually produces such watch dials blank.

Surprising as it may seem, Kenny Scharf was a child in the 1960’s and early 1970’s, the period of time his paintings are very much associated with. He earned his fame much later, in the 1990’s. Since then, Scarf has been considered to be a pop/fine artist.

The Movado specialists have opted for six Scharf paintings and used their miniatures for the dials of the watches from the unique limited series collection. The latter is restricted to just 125 pieces for every model.

Each timekeeper case, sculptured in stainless steel, features a conventional case-back.

Every timepiece is animated by a Swiss quartz movement and fitted with a sapphire crystal.

Attached to these watches are two leather straps: the first is performed in a custom color and the second one echoes the colors of the dial, changing with every model.

The brand of Movado has proposed exclusive Artists’ Series limited series timepiece lines since 1987.

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Chronopassion Boutique to Carry Corum Watches

Sep 04, 2009
Laurent Picciotto, a showboating founder and an owner of Chronopassion, is exultant over the fact that the newest brand will be put up for sale in his store. It is in his character to attract as much attention as possible to every business project closely linked to Chronopassion. Thus, people inevitably get an impression that something incredible is going on.

For now, the Chronopassion watch boutique, located in Paris, is planning to display for selling Corum watches, with the novel Corum Ti-Bridge watch line being accentuated for the moment.

The last few years of the Corum’s work have been devoted to breathing a new life into the brand. The Ti-Bridge watch is the latest innovative timepiece in the line. It is equipped with the hand-wound Corum-made Caliber CO 007 movement. Long and thin, it is enclosed horizontally in the watch case, made of titanium. The movement offers a power reserve of three days.

To mark the beginning of this cooperation between Chronopassion and Corum, Picciotto and Corum CEO Antonio Calce take part in the black and white “suit and sunglasses” photography sessions. In the course of the events every man is exposing on his wrist one of the novel Corum Ti-Bridge timepieces.

Chronopassion is an acclaimed luxury watch retailer in Europe, whose stores carry the exceptional and innovative brands.

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Christopher Ward Offers Its C600 Tri-Tech Diver Elite

Sep 04, 2009
Last month, the Swiss watch manufacturer Christopher Ward was proud to introduce its first mechanical timekeeping companion. Its elegant successor, the C600 Tri-Tech Diver Elite mechanical timepiece has been recently released, less than a month later.

This watch represents a groundbreaking phenomenon in the field of horology, since it is the first time, when Gaseous Tritium Light Sources (GTLS), a Helium Release Valve and a diamond-hard PVD finish meet and match in one diving timepiece.

The C600 Tri-Tech Diver Elite watch is animated by a Swiss automatic movement set with 25 jewels. Its case, sculptured in stainless steel, features a black PVD-treatment. The watch case is assembled with a 4.5 mm curved sapphire crystal, coated with an anti-reflective compound. The timepiece also exposes a screw-in crown, 2-piece unidirectional bezel and a screw-in case-back.

Fitting this model is a rubber strap finished with a buckle.

This innovative C600 Tri-Tech Diver Elite timekeeper provides 500-meter water-resistance.

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Omega And Zhang Ziyi Introduce 2009 Constellation Timepiece

Sep 03, 2009
The Swiss watch-making house Omega has officially released its Omega 2009 Constellation watch line to the Asian market.

The famous actress Zhang Ziyi, an ambassador for the brand, was actively involved in the process. The event was held in the company’s new flagship boutique, located in the chic SOGO department store in Shanghai. Shortly afterwards, a festive concert took place at Shanghai Concert Hall.

Stephen Urquhart, Omega president, showed Ms. Ziyi into the premises. Not only as an Omega ambassador, she was appointed in 2008, but also as a dedicated Omega watch lover, Zhang Ziyi was really interested in seeing the inside of the watch-making world.

This beautiful lady and outstanding actress, having starred in such films as "Crouching Tiger, Hidden Dragon", "The Road Home" and "Memoirs of a Geisha", was offered a unique opportunity she enthusiastically grasped: sitting at the watch-making bench, she partially assembled a mechanical movement, instructed by the watchmaker from the Omega Company.

According to Ms. Ziyi, the core values of Omega such as credibility, achievement and pioneering spirit, coincide with those of her own. She is honored to be associated with Omega, for this company has a strong foothold in China, having started its activity in the country in 1895.

The box of the Omega Constellation watch will expose the autograph by Zhang Ziyi to be performed in a drawing at the Omega headquarters, based in Shanghai.

The brand’s values and its creations’ advantages were also successfully presented through the concert. The elegant banners, demonstrating the Omega Constellation timepiece with an image of the graceful Zhang Ziyi against a background of cherry blossoms, were exposed above the red carpeted stairway, leading to the Shanghai Concert Hall.

The work of the illustrious fashion photographer Mario Sorrenti, this picture will represent a part of the brand’s 2009 communication campaign for the Constellation line. In the course of the concert the audience could enjoy the music from "Bell at Dawn, Drum at Dusk", accompanying a multi-media presentation, which demonstrated the Omega Constellation timekeeper arising from the images of the universe and the tiniest patterns of the stars.

As to the human stars, a number of the brightest ones have become ambassadors for the Omega brand. Beside Zhang Ziyi, Omega fruitfully cooperates with the actors George Clooney and Nicole Kidman, as well as the supermodel-entrepreneur Cindy Crawford.
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Serena "In The Air" from Bertolucci

Sep 03, 2009
Every year, the world famous watchmaker Bertolucci develops novel products, which can be characterized by the 4Cs, implying the brand’s core values - Creativity, Curves, Comfort and Construction.

In the world of Bertolucci luxury watches the classic lines with their bold design, successfully passing the time, are in the prime focus.

Elements, borrowed from numerous styles and designs, give birth to a new image, where casual, elegant and natural features are brought to the forefront.

Simple, yet advanced from a technological standpoint, understated, yet extremely fashionable, the Casual Chic models can be worn during official events and they also work well for times, when a more casual attire is appropriate. In other words, these watches provide a true delight to elegant ladies and gentlemen, in search for an exclusive and audacious design.

The sensuality and gracefulness of Latin Women totally match the brand’s image and values.
Due to their elegant and gentle curves, the Casual Chic models softly “embrace” the wrist of their lucky wearers.

For the new Fall/Winter 2009 season, Bertolucci is proud to introduce its novel supremely fashionable and feminine animation, Serena “In the Air” , which is an elegant successor of the “Olive Tree” model, presented as a part of the Spring/Summer collection.

To convey the charming combination of Italian femininity and quiet chic, the Serena watch is performed in black with diamonds, featuring an embellishment of countless waves, running along the strap and through the dial. The diamonds on the black calf leather strap happen to duplicate those exposed on the dial.

The Serena “In the Air” case, featuring the dimensions of 29.10mm x 40.00 mm, is crafted in stainless steel. It is assembled with a glass curved sapphire crystal, treated with an anti-reflective compound.

Giving life to the timekeeper’s functions is calibre ETA 8 1/4 256.041 Swiss Quartz movement.

The watch boasts 30-meter water-resistance.
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Maurice Lacroix Offers Pontos Watch for Zurich Film Festival

Sep 03, 2009
To mark its partnership with the 5th annual Zurich Film Festival, the Swiss watch manufacturer Maurice Lacroix has introduced its novel limited series Pontos watch.

This model is restricted to just 20 individual pieces. The watch, featuring a 43 mm stainless steel case, exposes a small seconds counter with the inscription "Zurich Film Festival". Animating this timepiece’s functions is a manual-winding movement.

In the course of the festival a number of these exceptional Pontos watches will be presented to its participants: one piece will be awarded to the director of a film, winning the "Audience Award", and others will be bestowed on the directors of the Best International Documentary, the Best German-Language Feature Film, and Best International Feature Film. The luckiest voting member of the audience will also be granted an exclusive opportunity of getting the Maurice Lacroix Zurich Film Festival Pontos watch.

The Maurice Lacroix watch company treasures the possibility of its official partnership with the Zurich Film Festival. According to Martin Bachmann, CEO of Maurice Lacroix, the best imaginable witnesses to time, films tell stories and vividly present events. Besides, nowhere is the focus on strong emotions clearer than in a film. It reflects the values -time and emotions- the brand is continuously promoting.

The 2009 Zurich Film Festival will take place within the period from September 24th through October 4th. The event will heartily welcome a lot of distinguished guests, including renowned directors and thespians, such as Roman Polanski. The latter will be bestowed with a "Golden Eye" prize for his great accomplishments as a director.

Within the framework of the Festival the audience will enjoy more than 50 films of different genres: from Hollywood pop culture to obscure avant-garde.
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Suunto Unveils its New Timepieces

Sep 01, 2009
The Suunto company, based in Vantaa, Finland, is a universally famous designer and manufacturer of sports precision instruments, intended for diving, mountaineering, sailing, training, orienteering, hiking, skiing, sailing and golf.

Today the brand is proud to introduce its unique watch line - Suunto Elementum. Created in Finland, all the items demonstrate the highest degree of excellence. These attractive, city-encouraged timepieces represent a fusion of unparalleled prowess, sophisticated technology and impeccable functionality.

The line includes three timepieces: Elementum Aqua, Elementum Terra and Elementum Ventus.

When translated, the models’ names mean Water, Earth and Wind – three elements the activity of the Suunto company is closely linked to. The watches mentioned are intentionally manufactured for Diving, Mountaineering and Sailing.

According to Juha Pinomaa, President of Suunto, the company has turned a new page in its history by launching a collection of these exclusive sports timepieces. The latter mirror the major specialists’ knowledge in the field of diving, mountaineering and sailing.

Juha Pinomaa also says that there is a growing demand for high performance sports timepieces in the watch retail locations, established by the brand. Therefore, Suunto creates up-to-date and functional watches to comply with the customers’ requirements.

The Aqua watch activates such functions and measurements as depth, max depth, dive time, surface time and water temperature the moment its owner enters the water. The watch is perfect for wearing both above and under the sea level.

The Terra watch offers all the basic functions, necessary for urban lifestyle. They are an altimeter, intended for altitude measurement, a barometer for effortless prediction of upcoming weather and a compass for navigation.

The Ventus sailing watch is extremely advanced from a technological standpoint and very graceful at the same time. Its notable features include a barometer for prediction of weather changes, an advanced compass for navigation and a sailing timer meant for the perfect race start.

The Suunto Elementum collection has been offered for sale in USA, Italy and Sweden in summer 2009 and it will be commercialized in Finland, Argentina, Greece, Japan and Singapore in autumn 2009.

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Hermes Offers Arceau Ebony Chronograph

Aug 31, 2009
The famous watch-making house of Hermes has created a novel Arceau watch, having gathered its inspiration from the equestrian world.

The timepiece case is prolonged with a steel stirrup. Its integrated asymmetrical lugs fix a strap finished with a folding clasp. The numerals on the timepiece dial are performed in a charming sloping manner.

Demonstrating a high degree of excellence as well as telling a beautiful love story, Arceau goes through time, expressing its commitment to the great classic.

A blend of unrivalled technical elements, ultimate elegance of design and understated harmony, the novel Arceua Ebony Chronograph pays homage to Hermes’s first companion – the horse. The etoupe-colored numerals and hour-markers, located against the ebony-colored 43 mm dial background, resemble cheerful steps of a horse: trots, canters or gallops.

The oversized central seconds hand with the brand’s iconic orange shade travels slowly over the dial. Animating this chronograph is a mechanical movement.

The watch demonstrates a skillfully integrated simple date window and counters, which ensure effortless comprehension of the data and create a special aesthetic charm of the model.

The timepiece comes with a lavish ebony-colored barenia calfskin strap, which emphasizes the unique character of this model, the Arceau lineup has been recently enriched with.

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Hublot Unveils its Tower Clock in Manchester

Aug 31, 2009
On August 28th, Jean-Claude Biver was very proud to introduce a distinctive, oversized Hublot clock, the company’s biggest creation in every sense of this word. The clock, boasting a height of 10 meters, was specially developed for the reigning English champions.

Its inauguration took place on the doorstep of the Old Trafford legendary stadium, in front of its East stand to be exact. It is an extremely honorable position, since this is a place for fans and television crews to gather.

The clock represents a 10-meter tower, manufactured in the shape of the letter H: the renowned logo of the Hublot brand.

It exposes four faces, set at the top of every side. Each of them measures two meters in diameter. Such structure enables a person to read the time from any angle.

This month the cooperation between the Swiss watch-making house and the English football club has given birth to exclusive developments as well as to important events, occurred in all parts of the world. It has become attainable due to the dynamism of both Hublot and the Red Devils.

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Sarpaneva K3 Black Moon Watch Bestowed with 2009 Red Dot Prize

Aug 31, 2009
Encouraged by a demure, yet exclusive exterior, sophisticated technical elements and an extreme aesthetic of the Sarpaneva Korona K3 Black Moon watch, the honorable jury of the famous Red Dot design competition has bestowed this model with the 2009 Communication Prize.

This timepiece has been created by the Finnish watch manufacturer Stepan Sarpaneva. Inspired by the bleak Finnish winter, the model in question stands out due to its moon phase indicator, which renders the idea of melancholy and contemplation. A special dial, featuring no excessive details, enables the wear to see the entire moon phase cycle, embracing the new moon elusive period.

Sculptured in stainless steel, the Sarpaneva Korona K3 Black Moon timepiece case measures 44mm and reveals a black DLC (Diamond Like Carbon) treatment. The model is animated by an automatic Soprod A10 movement, altered by Sarpaneva for the moon phase complication.

The movement features the balance wheel, moving back and forth at the rate of 28,800 vibrations per hour. The watch offers a 42-hour power reserve. Rendered in stainless steel, the central winding rotor has a white gold mass for extra weight. Its face exposes a hand-made engraving, which successfully duplicates the expression presented in the oxidized silver moon discs.

The watch-making house Sarpaneva has launched the Korona K3 Black Moon watch as a limited series of 20 items only. The timekeepers are proposed in hardwood cases.

This model’s another hallmark, worthy of noting, is a hand-bound book, which accompanies every Black Moon timepiece from those twenty issued. The book unveils the tale of the she-demon, named Lilith, who was drawing her power from the new moon to prey upon men.
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Peter Speake-Marin Offers Skulls Concept Timepiece

Aug 28, 2009
The independent watch company Peter Speake-Marin has presented its novel timepiece, standing out due to its special design defined by the human skull.

Mr Speake-Marin, famous for his Piccadilly watch line, was also involved in cooperation with Christophe Claret and Roger Dubuis in order to create an exclusive Maitres du Temps Chapter One for 2008.

It was a special request from the client for a customized watch that prompted Peter Speake-Marin to visualize the "Skulls Concept" watch for the first time. The customer eventually decided on a different design though, but the watchmaker snatched the idea and got down to creating his own model, he intended to launch as a limited series timepiece.

The Speake-Marin Skulls Concept timekeeping companion will be limited to just 20 items.

The watch case, shaped after that of the Piccadily, boasts a diameter of 40.6mm. The watch is distinguished by a tall polished case-band, strong strap lugs with a special screwed-through bar and a knurled conical crown. The four skulls, sculptured from matte-finished gold, sit against 490 Top Wesselton round brilliant diamond-set background.

The Skulls Concept timepiece is powered by the automatic SM2 caliber with hours, minutes, and central sweep seconds. This exceptional mechanical movement is also characterized by bridges, crafted in untreated German silver, a swan neck fine regulator, a balance with a Breguet overcoil hairspring and the central winding rotor, executed entirely by Speake-Marin.

The balance wheel beats at the pace of 21,600 vibrations per hour. The "Skulls Concept" watch features a lengthy power reserve of 72 hours.
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Marlon Brando's Vacheron Constantin Watch Shows Up At Auction

Aug 27, 2009
The celebrities of the past used to present each other with engraved luxury watches as a sign of their affection and respect. Later on, the most attractive models were closely watched if they appeared at auction.

This tradition will be probably brought back by Antiquorum’s latest “Important Collectors’ Wristwatches” auction, where a 1954 Vacheron Constantin Ref. 4877 watch, gifted by Zsa Zsa Gabor to Marlon Brando will show up.

Sculptured in 18k gold, this model case incorporates a hand-wound movement. Mr Brando was given this timepiece as a present on the theatrical release of “On The Waterfront,” a movie bestowed with many prizes, with the best actor for Marlon Brando and the best picture among them. This award was an eloquent recognition of Brando’s acting talent.

The watch features an engraving, represented by the short message to Brando from Gabor and the date. Such timepieces are high regarded objects both for Vacheron Constantin collectors and those enthusiasts attracted to Hollywood items from a period in American Cinema, which seems to be more romantic and simple.

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Chronoswiss Offers Signs of the Times Skeleton Watches

Aug 27, 2009
The Swiss watch-making house Chronoswiss has entered again into the partnership with the engraving specialist and skeletonized movement expert, Jochen Benzinger, in order to launch exclusive limited edition watches for 2009.

These Chronoswiss timepieces, called Zeitzeichen, or "Signs of the Times" when translated from German, are proposed in three artistic interpretations. Each of them reveals a movement embellished with the unique skeleton work and hand-made engraving.

Every Chronoswiss Zeitzeichen Skeleton watch features an iconic graceful round case sized 44mm and sculptured in 18-karat white or red gold. This very shape is defined by a complex construction of 21 elements as well as oversized strap lugs, which demonstrate screwed-through bars, rendered in 18k gold.

The dial of every Signs of the Times watch is hand-made from 925 sterling silver. The Chronoswiss’ Zeitzeichen V and Zeitzeichen VI timepieces expose bridges, featuring two special floral patterns. The Chronoswiss Zeitzeichen VII showcases an extremely attractive dragon with its sinuous body and roaring jaw presented against a background of skeletonized bridges, which demonstrate a blue platinum-treated surface.

Each variation of the model in question is powered by the manual-winding ETA 6498 movement, exposing the basic mechanical components, such as the mainspring barrel, the keyless works, the balance wheel and the escapement.

The movement features the massive screw-weighted balance wheel, moving back and forth at a traditional rate of 18,000 vibrations per hour. The watch offers a 40-hour power reserve.

The Chronoswiss 2009 Signs of the Times Skeleton watches have been issued in a limited series of 30 items. Both front and backsides of every watch are equipped with sapphire crystals. The models also demonstrate the onion-shaped crown, many Chronoswiss watches are notable for.

The watch is secured to the wrist on a hand-sewn alligator strap finished with an 18K gold buckle, featuring the brand’s symbol.

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Longines Enters the World of Badminton

Aug 26, 2009
The renowned watch-making house Longines has been heartily welcomed by the world of badminton this summer. Possessing an impressive experience in the field of sports timing, this famous brand has just entered into a partnership with the Indian Badminton Federation.

Just as well Longines was the Official Partner and Official timepiece for the Badminton World Championships that occurred in Hyderabad (India), on August 10th through August 16th, 2009.

Within the framework of the event in question, this Swiss watchmaker introduced the Longines Master Collection Moon Phases watch. The latter is a result of intensive efforts made by Longines’ highly qualified designers. The watch is animated by an automatic mechanical movement.

This graceful chronograph demonstrates a silver-plated dial, featuring a fine barleycorn design, which enlarges the Moon Phases display. This timepiece also reveals sub-dials, the date and the small seconds located at 9 o’clock, a double display intended for the day and month placed at 12 o’clock. This very model has a transparent case-back, which shows off the fascinating details of the movement. The watch comes with a brown alligator strap.

Longines has been known for its long-term involvement in equestrian sports, gymnastics, Alpine skiing, tennis, short-track and archery - the sports distinguished by gracefulness, exactitude and traditions.

Now the brand has entered the sport, which requires perfect physical shape, an acute tactical awareness and undoubtedly high precision. Thus, the badminton matches Longines core values – exactitude, traditions and gracefulness, which have been affirmed for over 175 years.

The history of badminton dates back to 1873, when some English officers got together in the castle, located in the village of Badminton (UK). Since their meeting took place shortly after they had come back from India, they were discussing an Indian game dubbed “poona”, which was played with a racket and a low-weight ball. With no ball at their disposal, the officers used a cork stuck with feathers instead. Thus, there appeared a new game, called badminton!

Nowadays, lots of people dedicate their spare time to playing this game, which is regarded both as great fun and a demanding Olympic sport.
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A. Lange & Sohne Offers Its Rose Gold Version Of Lange 31

Aug 26, 2009
The horological company A. Lange & Sohne, of Glashutte, based in Germany, has just introduced a novel rose gold interpretation of the famous Lange 31. The latter, offered in a platinum case, made its original appearance two years ago. Afterwards, a major designer Martin Schetter in collaboration with his design team got down to developing a new version of the model.

They invested more than two years of painstaking effort in creating a novel interpretation. Such lengthy period of work is easily explained by the brand’s attention paid to every little detail in terms of quality and design. The results are always worth waiting for, since A. Lange & Sohne is notable for its spectacular watches all over the world.

The Lange 31 watch is the first mechanical timepiece in the world, able to offer a 31-day power reserve, as well as a constant-force escapement, which provides the going train with constant torque delivery.

The huge amount of energy, necessary for the timepiece to function properly, is delivered to the movement by means of a winding key and stored then in a twin mainspring barrel. Thus, the balance gets an equal amount of energy every ten second, irrespectively of the state of wind of the springs.

The movement, boasting such a respectable power reserve, measures 37.3 mm in diameter and is 9.6 mm thick. The case of the Lange 31 model is oversized. Actually, this is the largest watch ever proposed by A. Lange & Sohne.


The brand’s timepiece cases are usually from 38 to 42mm wide and from 9 to 14mm thick. The case of the model in question features the dimensions of 45.9 mm x15.9 mm, with the width and thickness indicated respectively.
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Louis Vuitton Offers Tambour Diver Watch for Women

Aug 25, 2009
Louis Vuitton is proud to unveil its extremely alluring diver watch, intended for women. The brand has successfully adapted the famous Tambour Diver series created for men, offering up an uncompromisingly feminine vision.

The watch dial features the world renowned Louis Vuitton Monogram design, as well as the exceptional floral patterning. The gold interpretation of the model also demonstrates a pink mother-of-pearl dial.

The timepiece is proposed in several different styles to comply with the customers’ requirements. Offered in steel or rose gold cases, with the width equal to 35mm, this model is presented with or without diamond embellishment.

The internal rotating diver’s bezel features a strip of pink for the first 15 minutes. The dial of the model also demonstrates a dash of Louis Vuitton yellow.

Similar to its counterpart, created for men, the Tambour Diver watch for women is powered by an automatic movement. It is proposed with a Swiss quartz movement as well.

The timepiece is 100-meter water-resistant. It is accompanied by a specially textured rubber strap performed in white or pink.

With its shape borrowed from the attractive Louis Tambour diver watch for men, this timepiece has been turned by Louis Vuitton into a distinctively feminine interpretation. It is undoubtedly characterized by sporting features, as well as elegance required for formal wear.
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Blancpain CEO Achieves Top Podium Finish at Silverstone

Aug 25, 2009
The universally famous watchmaking house Blancpain continues its steady march of excellence on European racetracks.

Over the dates of August 16th and 17th, the company’s president & CEO Marc A. Hayek achieved the top podium at Silverstone, the famous British F1 track with the exciting 4th leg of the Lamborghini Blancpain Super Trofeo championship held within its framework.

Mr. Hayek and his experienced co-driver Peter Kox successfully steered the Lamborghini Gallardo LP560-4 No. 24 around Silverstone's high-speed curves, which every year bid the defiance to the world's top car and MOTO GP racers. They came in first, making their worthy competitors lag behind.

Mr Hayek was particularly happy about the victory at Silverstone, for he dedicated much of his spare time to improving his skills behind the wheel. The energetic CEO of Blancpain truly enjoyed the competitive spirit of the championship. He also considered a fast and demanding race course to be very stimulating.

In the course of the event both men exposed on their wrists the elegant novel Blancpain Super Trofeo Chronograph watch, which made its original appearance at Baselworld 2009. This watch adapts its sporty shape and design attributes from the shape and interior features inherent to a Lamborghini Gallardo car.

The hidden bridges of the extremely slim F185 chronograph movement coordinate well with the black DLC finishing of the case. The backside of the watch reveals a sapphire crystal exhibition window with a view into the movement.

This acclaimed chronograph caliber is controlled by a friction-reducing vertical clutch in conjunction with an iconic column wheel. The chronograph function with its efficient flyback mechanism enables the wearer to record successive intervals of elapsed time.

The final legs of the 2009 Lamborghini Blancpain Super Trofeo Championship will occur at Catalunya in Spain on September 18th through September 20th, as well as on the Paul Ricard track in France from October 2nd through October 4th.
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Longines Establishes a New Boutique on Watch Avenue

Aug 24, 2009
The renowned watch maker Longines has established its online unique store on the famous portal -The Watch Avenue.

Modeled after the Longines Flagship Boutique, located in Dubai, this exceptional store will irresistibly attract customers into a realistic world, devoted to the brand and its unrivalled products.

Opening the door, you will discover innovative creations by this watchmaker. The online catalogues, along with the films about refined Longines watches, as well as different international events the company takes part in, will be at clients’ disposal.

Once a customer decides to visit the boutique, he is heartily welcomed by a hostess. Then, she gladly takes him through different showrooms and answers any of the customer’s questions in English or French.

The virtual store will present no difficulty in terms of navigating. On arriving at the boutique, a visitor will be extremely delighted to discover all wonderful surprises it has to offer.

One should use ''Watch Selector'' to find the necessary model. Afterwards the ''Store Locator'' will help the customer to find the brand’s official retailers, who will be glad to satisfy the client’s preferences.

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Jaeger-Lecoultre Watches at Inglourious Basterds Berlin Premiere

Aug 24, 2009
In the course of the recent premiere of Quentin Tarantino's "Inglourious Basterds", that took place on July 28th, the renowned Swiss watch-making house Jaeger-LeCoultre drew almost as much attention as the actors themselves.

Alongside with Diane Kruger, the brand’s graceful ambassador, acting the part of Bridget von Hammersmark in the film in question, Christian Berkel, Inglorious Basterds co-star and his wife, actress Andrea Sawatzki, were wearing the elegant creations by Jaeger-LeCoultre, while posing for the photos on the red carpet.

The timepiece, Diane Kruger decided on, is a true pride of the brand. The Jaeger-LeCoultre Joaillerie 101 Art Deco watch, created for ladies, demonstrates a case and a matching bracelet, rendered in 18-karat white gold. The timepiece features more than 180 round brilliant diamonds overall.

The model is animated by the manual winding Calibre 101 movement, which has been regarded as the tiniest caliber in the world since it was unveiled in 1929, meaning for 80 years. Its unbelievably small space of 3.2mm incorporates about 100 individual elements. The ultra low weight of the movement is about a gram. It is a true artistic creation, which allows the brand to continuously create spectacular high-end jewelry watches for women, featuring the highest level of Art Deco refinement and beauty.

Christian Berkel and Andrea Sowatzki exposed on their wrists the watches from Jaeger-LeCoultre's famous Master Compressor line. Both elegant and resolutely sporty Master Compressor Chronograph Lady watch, showing up on Andrea Sowatzki's wrist, reveals a case and bracelet crafted in polished steel, a black dial with lustrous hour markers, as well as a bezel, sparkling with perfectly matched round brilliant diamonds.

The Master Compressor Chronograph watch for women is powered by the 631 movement, executed entirely by Jaeger-LeCoultre. It is composed of more than 200 individual details and joined to a precise battery-equipped quartz motor.

The Jaeger-LeCoultre Master Compressor Chronograph watch, chosen by Mr. Berkel, represents a peerless blend of durability, unique design and high degree of excellence, which is in character of Swiss watchmaking industry. The watch is animated by the Jaeger-LeCoultre 731 automatic movement, which offers a chronograph complication with a rotating disc for hour indication, an iconic elapsed minutes sub-dial, a date display, as well as a tachymeter scale enabling the average speeds’ measurement.

The Master Compressor Chronograph watch boasts 100-meter water-resistance, which is attainable due to an alliance of the signature compression key crown and the chronograph pushers, equipped in the similar way.
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Montblanc Establishes its Flagship Boutique on Rodeo Drive

Aug 21, 2009
The renowned manufacturer of fine writing instruments and luxury timepieces Montblanc has opened its flagship boutique on Rodeo Drive. The customers of the store, the largest one established by the company in Beverly Hills, will be offering magnificent watches across the luxury spectrum of iconic Montblanc collections, as well as unique limited series creations, intended especially for this area.

According to Jan-Patrick Schmitz, President & CEO of Montblanc North America, who was present at the ribbon cutting ceremony, opening of a larger retail store in Beverly Hills is a great honor for the universally acclaimed brand of Montblanc.

The Montblanc exclusive creations, to be put up for sale on a regular basis, embrace diamond-studded watches meant for both men and women, limited edition writing instruments, as well as handbags intended for ladies. Women can admire the Montblanc 4810 fine jewelry line, which reveals a range of gorgeous sapphire varieties and colored diamonds.

A key focal point of this venue will be the models from the unique Montblanc Collection Villeret 1858. They will undoubtedly provide a delight to the keenest timepiece collectors.

The Montblanc watches demonstrate the highest degree of excellence. Every single piece is individually hand-made in Montblanc's Institut Minerva de Recherche en Haute Horlogerie located in Villeret, Switzerland.

The innovative Diva collection writing instrument, encouraged by actress Ingrid Bergman of "Casablanca" fame, will make its world original appearance in this grand store. This supremely graceful object will join the company of previously unveiled limited series writing instruments, devoted to such screen legends as Greta Garbo and Marlene Dietrich.

The clients of the Montblanc Rodeo Drive boutique will be offered another exclusive opportunity to enjoy the unique products from of the Montblanc Haute Joaillerie Collection. These masterworks, including Eclat, En Vague Pave, and Lumiere, were exposed on the wrists of the world’s leading stars during different international red carpet events. Every item is notable for the proprietary Montblanc diamond, which features a special star-shaped cut, suggestive of the brand’s symbol.
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