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De Grisogono Presents Watches Paved with Brown Diamonds

Oct 19, 2009
The watch-making house de Grisogono is delighted to present two novel watches, studded with brown diamonds. These models are included into the brand’s autumn collection.

The brown diamonds are presented in a wide variety of overtones, ranging from light to dark brown. Every gem is thoroughly chosen to match other precious stones.

The Piccolina S04 watch has a case sculptured in polished 18 carats pink gold, and paved with 38 brown diamonds with a total weight of 1.44 carats. The case exposes a crown, studded with a black diamond.

Protected by a sapphire glass, the timepiece’s silver dial is illuminated by a play of 20 sparkling white diamonds, totaling to 0.13 carats.

The watch accommodates a quartz movement, which offers 30-meter water-resistance. Fitting this model is a chocolate galuchat strap.

The Instrumento Grande S12/A watch features a case, rendered in polished 18 carats pink gold and paved with 146 brown diamonds, which total to 2.61 carats. The case is fitted with a crown, featuring de Grisogono signature crest.

The champagne guilloche dial of the watch is embellished with 14 brown diamonds with an overall weight of 0.25 carats. The oversized date is displayed in a large exhibition window.

Inside this model is an automatic movement. It provides 30-meter water-resistance.
The de Grisogono watch comes with a light brown galuchat strap, finished with a de Grisogono butterfly buckle, crafted from polished 18 carats pink gold.

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Premier Kinetic Rose Gold Chronograph from Seiko

Oct 16, 2009
The well-known watch manufacturer Seiko has recently launched its novel luxury dress timepiece, the Premier Kinetic Chronograph. The steel case, measuring 42 mm in diameter, demonstrates its shiny rose gold PVD-treated surface.

The model case houses a dial, which reveals steel Roman numerals. The counters, hands and indices are all accented with subtle touches of rose gold. The dial is protected by a sapphire crystal.

This Premier Kinetic Chronograph watch is animated by 7L22 Kinetic Chronograph calibre movement, which possesses 1/5th-second timing capabilities. Executed entirely by the Seiko brand, the movement incorporates a rotor, generating a kinetic power, which is delivered afterwards to a quartz crystal oscillator. Distinguished by its quartz precision and cost, this special construction requires no battery to function.

An instant flyback mechanism enables the wearer to record the total elapsed time up to 12 hours.

The Seiko Premier Kinetic Chronograph watch boasts 100-meter water-resistance.

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Noramis Collection from Union Glashutte

Oct 15, 2009
The German watch manufacturer Union Glashutte is pleased to presents its first Noramis collection, which embraces watches for both men and women.

Simple and iconic in their design, these timepieces offer the basic function of indicating the hours and minutes. Perfect elegance, which is attainable due to a time-tested design and an impeccable prowess, is also inherent in the watch interior.

The Noramis watch case houses a dial, which exposes crisp digits, tapered indices and pointed hands. With all the features mentioned, this model is suggestive of those iconic timepieces that successfully go through time.

This timepiece case is distinguished by the retro-themed exterior, which is accentuated by convex sapphire crystal with double-sided anti-reflective treatment. The watch’s curved dial perfectly emphasizes the enchanting glitter of the sunburst finish.

The models from the Noramis line are offered in different color combinations. For instance, silvery indices and hands are presented against the black and anthracite dial. The interpretation, accented with subtle touches of rose gold, is a true embodiment of gracefulness.

The watches feature unadorned bezels and nicely rounded stainless steel strap lugs. Fitting these timepieces is a graceful brown or black leather strap with crocodile grain or a screwed stainless steel strap. These timekeepers are offered with a case diameter of 34 mm or 40 mm.

The Noramis women's watch exposes a 34 mm case. It is characterized by the same conventional, yet a bit more extravagant design. The black dial is embellished with ten diamonds, which produce discreet highlights between two numerals at 6 and 12 o’clock. Completing the noble image of this model is a black leather strap with crocodile grains.

A screwed-on sapphire crystal case back opens the view to the automatic movement, which is finished with unique Union Glashutte components. The movement incorporates the rotor, marked with the skeletonized brand lettering and embellished with the Glashutte stripe finish.

This watch offers a 42-hour power reserve and is 100-meter water-resistant.
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Salon International de la Haute Horlogerie Welcomes New Partakers

Oct 12, 2009
The Fondation de la Haute Horlogerie, organization in charge of all phases inherent in the planning of the Salon International de la Haute Horlogerie (SIHH), to be conducted from January 18th through 22nd, 2010, is delighted to welcome two new exhibitors.

As defined by the SIHH Exhibitor Committee, Greubel Forsey and Richard Mille will take part in the event alongside with 17 brands. The latter include A.Lange & Sohne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Cartier, JeanRichard, Girard Perregaux, IWC, Jaeger LeCoultre, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch & Jewelery Co, Roger Dubuis, Vacheron Constantin, Van Cleef & Arpels.

All participants of the exhibition affirm the core values, the SIHH has been promoting in its respect for Fine Watchmaking.

The aforementioned project has been experiencing a continuous growth for more than twenty years. In 1991, the exhibition occupied an area of 4,500 sq m, while in 2010, it will sprawl out to cover 30,000 sq m. The number of participants has also increased: from 5 brands in 1991 to 19 in 2010. The upcoming exhibition will be attended by exceptional retail customers as well as all ambassadors for Fine Watchmaking.

All 19 companies to be exhibited at the 20th Salon International de la Haute Horlogerie, aspire to promote their masterful traditions, novelties and professions, which are a true basis for Fine Watchmaking.

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Catherine Deneuve Prefers Dior Jewels

Oct 10, 2009
While making presentation for her movie Meres et filles in the course of 8 pm TV news on TF1, the actress Catherine Deneuve was wearing Dior Fine Jewellery earrings and a Dior Horlogerie watch.

The famous actress exposed the Gourmandes Pastel earrings, rendered in white gold and set with diamonds, aquamarines and pink sapphires. This amazing beauty was complemented by the white mother-of-pearl.

The watch, Catherine Deneuve treated her wrist to, was La Mini D de Dior watch. This watch case, measuring 19 mm in diameter, was sculptured in steel. Featuring the diamond- paved bezel, it was assembled with a mother-of-pearl dial. Animating this extremely alluring timekeeper’s functions was the quartz ETA movement.

Distinguished by the quiet understatement, this watch came with a black satin strap.

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Vincent Berard SA Establishes New Watchmaking Atelier

Oct 08, 2009
Vincent Berard’s recent moving into a new atelier has definitely laid a foundation for the brand’s successful future in the world of horology. Painstakingly restored within a period of three years, a 300-year old farmhouse, located in Neuchatel, has heartily welcomed its new host - the young Swiss watchmaker.

The festive event, arranged on this special occasion, took place on September 23rd and 24th. To crown the celebration, the special visitors, including the acclaimed watchmakers, international timepiece collectors, Vincent Berard’s major retail agents, as well as the horological press’ representatives, were invited to the refined dinner.

The guests were also offered a perfect opportunity not just to admire the novel workshops, but also to get a personal perspective of some unique Vincent Berard watches.

These horological masterpieces embraced the models, which had already experienced their world premiere, such as Luvorene I, as well as the brand’s new releases, such as the "Quatre Saison Carrosse". The latter represents a collection of four ladies’ timepieces, featuring day and moon phase indication. The color of gold and the type of precious stones setting in every model echo the spirit of each season.

Established three years ago, the Vincent Berard manufacture is aimed at creating artistic high luxury timepieces to be issued in limited edition.

The company’s activity is based on the principle of conventional individual manufacture, which is a demonstration of respect for traditions carried on during the 18th century in the area of Neuchatel.

Committed to the iconic watch-making philosophy, Vincent Berard SA also focuses on the growth, the company should continuously experience.
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Vacheron Constantin Arranges Training Seminars For Retailers

Oct 07, 2009
Uninformed retailers represent a huge problem for watch manufacturers. It is explainable by the fact, that luxury timepieces are extremely complicated not only in terms of their functionality, but also with regard to knowledge of the brand, the way of construction, as well as all little details, which are vital in the personality of the watch.

Additionally, the problem is aggravated by the cultural and language barriers, which draw apart people at the timepiece manufacture as well as those employees, who are in charge of selling products in different parts of the world.

To improve the situation, the acclaimed watch-making houses arrange special training sessions, aimed not only at delivering information about the brand’s latest releases to retailers, but also at familiarization of the retail staff with the manufacture itself.

The Swiss watchmaker Vacheron Constantin has recently conducted two training seminars, in US and Europe, to keep its select retail partners informed on all the new steps the company made.

A thriving watch company with the rich history, Vacheron Constantin gives a professional review of the changes, which occurred in the world of horology, and those things, which remained permanent.

Personal training, provided to the retailers by the brand, happens to be the most effective instrument of education. It assures the high level of proficiency among the retailers as well as enables them to introduce the luxury timepieces in the best possible manner.
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Jaeger-LeCoultre Supports “Fellini, La Grande Parade” Exhibition

Oct 06, 2009
This autumn and winter a special exhibition, devoted to the film work by Italian filmmaker Fegedrico Felini, is welcoming visitors at the Jeu de Paume, in Paris.

The exhibition is aimed at revealing the inner world of the illustrious filmmaker and demonstrating the refined art in his theatrical performances as well as his creative process.

It is the Jaeger-LeCoultre brand, which happens to be the official sponsor of the event. This watchmaker has been involved in cooperation with the artistic community for the last several years. Alongside with supporting the film exhibition in Paris, Jaeger-LeCoultre has recently supported the Venice International Film Festival.

The renowned luxury brand finds it vital to be a part of the up-to-date artistic culture and of that which belongs to the past. In the attempt to conquer its place at the pinnacle of timelessness, Jaeger-LeCoultre willingly invests in artistic events and festivals, thus, associating itself with time-tested masterworks, presented in visual and written forms.

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Longines Celebrates 120th Anniversary of Logo Registration

Oct 05, 2009
It has been 120 years since the Longines logo, still used by the famous St. Imier watchmaker, was registered.

To celebrate this anniversary, the brand has arranged a special exhibition in the Cite du Temps in Geneva, published the history of a symbol, as well as produced two limited edition watches, featuring individual numbers from 1 to 120.

At a press conference, held within the framework of this festive event, the floor was given to Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property, and Francis Gurry, the Director General of the World Intellectual Property Organization. They brought up the burning subjects of both national and international challenges, intellectual property and the necessity for the trademarks to be protected.

According to Walter von Kanel, President of Longines, on registering the factory trademark in 1889, the brand did everything in its power to provide the proper protection for its name and signature. Referring to the data of the United Nations special agency, this 1889 trademark happens to be the oldest one, still used in the form it originally appeared.

The exhibition, which is conducted at Cite du Temps in Geneva, reflects the way this trademark was adopted and protected. The showpieces embrace historical Longines watches and original documents, which trace the development of a logo and the emergence of the watch-making traditions.

The exhibition welcomes visitors from Friday, October 2nd through Sunday, November 1st, from 9 a.m. to 6 p.m.
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Baselworld 2010 Consolidates its Position

Oct 03, 2009
Baselworld is definitely taking an advantage of the depressed economy situation: a considerable number of world-famous brands have narrowed down their exhibition participation exclusively to this World Watch and Jewellery Show.

Arranging Baselworld 2010, which will be held from March18th to March 25th, is already underway. The number of the illustrious brands, which have been registered to take part in the coming show, is impressive. This event is really indispensable as regards to providing incentive in the luxury goods industry.

Having turned down the possibility to take part in other shows, lots of eminent manufacturers do their best to prepare for Baselworld. It is crucial for the marketing budgets to be used in the most effective way, especially under the unstable economic conditions. Basel happens to be the best place for achieving this goal, since the show is arranged for highly professional visitors and buyers.

According to Christoph Wellendorff, Managing Director of Wellendorff, Baselworld allows the brands to exhibit their creations in the best possible way. He also added that only in the course of this very show, the companies could associate with their key specialist dealers from all the parts of the world and introduce all the novelties from their collections to the jewelers.

Thus, this concentration process undoubtedly consolidates the position of the World Watch and Jewellery Show. Its management, however, does not aspire to attract a huge number of exhibitors. Sylvie Ritter, Show Director of Baselworld comments, that they prefer quality over quantity and besides, their target is to provide enough space for the brands to unveil their products.

Alongside with the acclaimed brands, Baselworld also welcomes young companies that demonstrate an extremely high level this show has achieved.


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Land Air and Sea Watches at Specialized Exhibition in Mexico City

Oct 01, 2009
The 2009 Salon Internacional de la Alta Relojeria is a watch industry exhibition, which is scheduled to be held in Mexico City from September 29th through October 1st. The up-to-date luxury timepieces, created around the themes of Land, Air and Sea, will be a particular highlight of this very event.

“Land, Air and Sea” is one of the themes, the latest exhibition of the Fondation de la Haute Horlogerie is devoted to. The FHH has entered into a partnership with 29 world-famous watchmakers, with such brands as A. Lange & Sohne, Audemars Piguet, Chopard, Corum, Daniel Roth, Gerald Genta, Jaeger-LeCoultre, Greubel Forsey, IWC, Girard-Perregaux, Panerai, Vacheron Constantin, TAG Heuer, Piaget, and Zenith among them.

The activity of the Fondation de la Haute Horlogerie is aimed at encouraging an interest and awareness in the domain of fine watchmaking and promoting education for the dealers, rendering support to the watch manufacturers, which are of great importance to the industry. It also offers the industry an opportunity to investigate larger matters, which may have an impact on future.

In its statement to the press, the FHH commented that the watches, manufactured around the themes of Land, Air and Sea, demonstrated the superiority of the mankind to the environmental elements and, therefore, they had become so popular with customers.

The technological achievements and novelties, presented either in a chronograph watch on the racetrack, a timepiece with dual time zones, intended to assist a pilot in his activity, or a dive watch, ensuring its wearer’s safe coming up to the surface, considerably contribute to the attractiveness of fine watches.

The Salon International de la Alta Relojeria will take place at the Hotel Four Seasons in Mexico City.
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Only Watch Charity Auction Raised 2.285.500 Euro

Sep 30, 2009
Arranged by Patrizzi & Co in partnership with the Monaco Yacht Show and attended by HSH Prince Albert II of Monaco, the third Only Watch charity auction of 34 unique watches has provided financial support for scientific and medical research in the domain of Duchenne Muscular Dystrophy.

According to Osvaldo Patrizzi, the results of the event exceeded all the expectations. The charity auction demonstrated that the gorgeous horological masterpieces, similar to those introduced by 34 watch brands, would always find their happy owners.

Luc Pettavino, President of the Monaco Yacht Show and founder of the Monegasque Association Against Muscular Dystrophy, thanked the watchmakers, collectors, personalities, partners and organizers of the evening: everyone, whose activity was aimed at supporting the Association, which in its turn would enable to recover thousands of children in the world.

To crown the auction, HSH Prince Albert II expressed his gratitude to all the participants of the event.

Additionally, the Association was transferred 30,000 Euro. This sum was added to the final amount, which is intended for financing the current research projects and initiating new ones.

Only Watch turned out to be the charity auction of luxury watches that was impatiently expected by timepiece collectors and enthusiasts all over the world. The next event of the kind, the fourth Only Watch charity auction, will take place in September 2011.

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Cimier Unveils Petite Seconde Venom Timepiece

Sep 29, 2009
The Swiss watch manufacturer Cimier has recently unveiled the Petite Seconde Venom watch.

Its stainless case, measuring 43 mm, exposes a black PVD treatment. The surface of the bezel and the case is polished, whereas that of the lugs’s top is brushed.

Animating this model’s functions is an ETA Unitas 6497 hand-wound mechanical movement.

The blackened movement reveals blued screws, one can see through a sapphire case-back, which bears a signature "Jorg Stiel". The latter used to be a goal keeper for the Swiss national soccer team.

The black dial demonstrates hours, minutes and small seconds hands, performed in yellow. The small seconds dial is located at 10 o’clock. Setting the time and winding the movement is accomplished by using a polished PVD crown, placed at 4’clock.

The Cimier Petite Seconde Venom watch provides a lengthy 56-hour power reserve. The timepiece comes with a yellow python strap.
The watch is water-resistant to 50 meters.
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Patek Philippe Star Moon Tourbillon Watch at Patrizzi&Co Auction

Sep 28, 2009
On October 7th, in the city of New York, Patrizzi & Co Auctioneers will unveil "Important Pocket Watches, Wristwatches and Clocks". The key focal point of the event will be some unique timekeepers to be presented by the Swiss watchmaker Patek Philippe.

About 200 of exceptional watches will be introduced in the course of this very auction, which is going to open the fall/winter season. It is the first event of the kind in a series of auctions planned to be held in Geneva, Milan and New York.

The auction will take place at Patrizzi & Co, 595 Madison Avenue, Suite 605. Buyers will have an opportunity to make their bids through phone, in written or online through the company’s website - www.patrizziauction.com. The showroom will host a preliminary exhibition on Saturday, October 3rd from 10 a.m. to 5 p.m. Just as well the company timepiece experts will devote this period of time to making assessments and taking items for future auctions.

In the course of the auction the buyers will not be charged a commission, which is not typical for most auction houses. This commission usually constitutes from 20 to 25 percent savings from the hammer price.

A series of unique watches, manufactured by Patek Philippe, will be in prime focus of the sale.

Featuring two faces, the Sky Moon Tourbillon watch, Ref. 5002, happens to be the brand’s most complicated creation.

Sculptured in 18k yellow gold, this timekeeping companion demonstrates a black dial. The model offers the functions of the perpetual calendar and that of a minute repeater, equipped with a tourbillon escapement. The reverse side of the watch, meanwhile, exposes a sky chart as well as a sidereal time.

Patek Philippe will also put up for an auction two sets of men's watches, issued as a limited series. The distinctive flair of these models lies in their dials, embellished with a cloisonne enamel.

Manufactured in 2004, the "Barques" watch, Ref. 5076, was restricted to 10 sets only.

Every timepiece, powered by a hand-wound movement, is rendered in platinum and demonstrates a different sailboat. Each of four "Birds of Paradise" watches, Ref. 5075, is crafted from 18k white gold. These watches were produced in a limited series of just 15 sets.

According to Osvaldo Patrizzi, president and chief executive officer of Patrizzi & Co ,this auction is expected to draw international attention, since the most exclusive watches will be put up for sale within the framework of the event mentioned.
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Svetlana Zakharova – Audemars Piguet’s new ambassadress

Sep 28, 2009
Shortly after Audemars Piguet had entered into a partnership with the legendary Bolshoi Theater, Svetlana Zakharova, a graceful star of the Bolshoi Ballet and Opera was appointed a new ambassadress for the brand.

According to Audemars Piguet CEO, Philippe Merk, the company is proud to be associated with Svetlana Zakharova, who is regarded as the best dancer in the world. He also added that Svetlana’s activity truly reflected the brand’s core values, which were high standards, strict discipline and excellence.

Born in the Ukrainian city of Lutsk, at the age of 10 Svetlana Zakharova entered Kiev Ballet School and began her studies in Valeriya Sulegina’s class. When she was 15, she became the youngest participant of the Vaganova-Prix Young Dancers’ Competition. In spite of her age, she was bestowed with the second prize and afterwards admitted to the third year of studies at the A.Y. Vaganova Academy of Russian Ballet.

After graduating from the Academy, Zakharova started to perform in the Mariinsky Theatre Company, where her bright talent was again highly appreciated: by the following season she had been appointed a soloist.

Svetlana asserted herself as a new star of Russian ballet, when she still was an Academy student: she brilliantly debuted as the Mistress of the Dryads in Don Quixote, performed in Mariinsky Theater. The part of Maria in The Fountain of Bakhchisarai was her second important work.

Dancing the part of Giselle was Zakharova’s first major success. Neither audience nor critics let her performance go by unnoticed. Under impression, Vladimir Vasiliev invited the talented dancer to perform in the Bolshoi Theatre.

Alongside with her activity in the Mariinsky Theatre, Zakharova started successfully demonstrating her talent on the stages of Paris, Munich, New York, Buenos-Aires, Tokyo, London. One of the brightest events in her career was dancing in La Bayadere at the Paris Opera in 2001: she was the first Russian ballerina to dance at this great Theater in a French production after a thirteen-year long “iron curtain” period.

No matter where she works, Svetlana Zakharova happens to be an incarnation of pure style of the Russian school of ballet.

In 2008, she was conferred the title of People’s Artist of the Russian Federation. She also became the first Russian ballerina bestowed the title of the La Scala Ballet Company Etoile.

In 2006, she was chosen to be a member of the Presidential Council for Culture and Arts.
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Audemars Piguet Supports Fashion Week In New York

Sep 25, 2009
On September 13th, the famous Swiss watch manufacturer Audemars Piguet and its North American President and CEO Francois-Henry Bennahmias welcomed distinguished guests to the exclusive event, arranged to celebrate Fashion Week. The festive dinner took place in the posh Boom Boom Room, located in New York's Standard Hotel.

Alongside with New York celebrities, this bright event was honored by the presence of Daniel Craig, Sean Penn, Mary-Kate Olsen, Chloe Sevigny, Milla Jovovich, Jared Leto, Leelee Sobieski, and Lindsay Lohan.

It is the third time Audemars Piguet has rendered its support to Fashion Week and especially to Olivier Zahm, a universally-famous fashion curator. The Editor in Chief of Purple Fashion magazine and the co-director of the Paris-based Purple Institute, an organization in search for the areas of common interest between the world of art and that of industry, are just a few responsibilities of Mr. Zahm.

In 2008, Audemars Piguet, famous for its Royal Oak and Royal Oak Offshore watch collections, was cooperating with Mr. Zahm in order to create enchanting window displays for the brand’s store in New York. Opening of West Village-based restaurant Charles, which occurred in the same city, was also a result of collaboration between Audemars Piguet and Mr. Zahm.

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Raymond Weil's New Boutique in Bulgaria

Sep 25, 2009
The relationship between the renowned watchmaker Raymond Weil and Bulgaria has a long history. Twenty years ago this brand was the first Swiss watch-making house to start its activity on the market of this country. Today, Raymond Weil is proud to establish its new flagship boutique, which will definitely fortify the brand's position on the fast growing market.

Watch enthusiasts will be offered a great opportunity to marvel Raymond Weil's latest collections in the brand's exclusive store, located at 46 Vitosha Boulevard, which is a chic shopping street in the center of Sofia.

Developed by Raymond Weil's architect-decorator, the boutique's elegant, futuristic design perfectly matches the Geneva brand's values of independence, boldness, modernity and innovation. It is created in full conformity with the architectural style of all Raymond Weil boutiques, located in different parts of the world.

The new store, inaugurated in Sofia, is equipped with a huge display-window, which opens the view to its inside and enables the visitors to enjoy the decorative materials, created by craftsmen.

These materials duplicate those of the timepieces themselves, heating the guests’ imagination.

One of the key focal points in this well-lit interior is a warm-toned area, where the visitors can admire Raymond Weil's unique watches without being disturbed.

The official opening of the new Raymond Weil boutique took place on September 16th, 2009.

A member of the family brand's board of directors, Monsieur Pierre Bernheim, was welcoming special guests with leading cultural figures among them. This significant event was attended by Mr. Evgeni Minchev, public chronicler and producer; M. Dimitar Tsonev, CEO of the National TV Channel 1; Ms. Gloria, Pop Folk singer; Mme Ania Pencheva, actress; M. Michail Belchev, poet and current Director of the National Library, and M. Duet Riton, pop singer.
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Tudor Unveils Hydronaut II Chronograph

Sep 24, 2009
The famous watch manufacturer Rolex is also an owner of another watch-making firm Tudor. Until recent time, Tudor has stayed in the background. Within the last couple of years, however, the company asserted itself by manufacturing new products and running a powerful advertising campaign.

This watchmaker’s creations are mostly characterized by sporty style. Unveiled at Baselworld 2009, the Tudor Hydronaut II watch is currently the best model across the spectrum of the brand’s sportive watches.

The Hydronaut II watch demonstrates a 41 mm steel case, which size coincides with that of a Rolex counterpart. Its design, however, is totally different from that of Rolex watches. It is explainable by the fact that Tudor’s products are aimed at the consumers, who lead a sportier lifestyle.

This timepiece accommodates an automatic mechanical chronograph movement. Additionally, it provides 200-meter water-resistance. This very feature makes the watch extremely reliable. It is not intended though for professional divers.

Assembled with a sapphire crystal, the fully polished watch case is fitted with a black, red and white unidirectional bezel. The dial, performed in black, is accented with touches of silver, red and white. The counters, located at 3 and 6 o'clock, serve to indicate chronograph minutes and hours. The counter at 9 o'clock position shows small seconds – the central hand reveals chronograph seconds.

The adjustment of the date, which is indicated at 4 o'clock, is accomplished by the crown, placed at 10 o'clock. The crown at 3 o’clock corrects timekeeping. The chronograph start, stop and reset pushers are located at 2 and 4 o'clock.

Both pushers and crowns are screw-down to ensure the necessary level of water-resistance.

The model is secured to the wrist on a black rubber strap, finished with a folding Tudor clasp.
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Richard Mille Establishes New Flagship Boutique in Beijing

Sep 23, 2009
The famous watchmaker Richard Mille has inaugurated its new flagship boutique in Beijing. This impressive store sprawls out to cover 260 square meters of space in the 5-star Legendale Hotel, located on Jin Bao Street. This area is considered to be a symbol of European elegance and luxury, placed in the center of China’s capital.

Due to this magnificent flagship store’s advantageous location, Sparkle Roll Group Limited, the exclusive dealer of Richard Mille in China, avoided expenses in the course of its creation. 45 million HK dollars was invested in establishing this boutique: it implied providing raw materials, watch displays and more. All the equipment, necessary for fitting the store, was delivered from Paris.

The hotel facade reminds that of the 17th century architecture of Southern Europe. On the contrary, the Richard Mille’s interior looks extremely up-to-date with the black color, dominating in the design of the store. In fact, the bold combination of the old and the new is a true incarnation of the brand’s spirit.

Many objects in the boutique’s interior borrowed the elements from the original design of the timepiece. Thus, arches dressed in black leather prevail in the main seating area; the watch displays are tonneau-shaped; the 3-dimensional etched glass windows make a signature throughout all Richard Mille boutiques.

The amazing blend of dark ebony, black leather and engraved glass contributes to the special charm of the Richard Mille collections.

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Artelier Alarm Watch From Oris

Sep 23, 2009
Designed in an austere and elegant manner, the case of Oris-made Artelier Alarm watch offers an exciting surprise to its owner. In the very heart of the case there is a diminutive alarm, represented by a sound spring.

In the 1940’s, the luxury watch manufacturer Oris earned its fame by producing alarm clocks, so the brand is not a newcomer to this field of watch-making industry. However, the alarm function, offered by this wrist-sized model, is a stunning innovation in the world of horology.

Equipped with its own display and red point hand, the alarm function is governed by one of the stainless steel crowns, placed at 4 o’clock. Activated through the simple touch of a button, the watch’s complicated movement is an eloquent demonstration of the Oris major specialists’ prowess.

The function always comes first with Oris watches. Practical, yet fashionable, the Artelier Alarm watch with its silver/grey guilloche dial, housed in a multi-piece stainless steel case, produces an effect of timeless quality. The rose gold finished indices, as well as rose gold plated hands, featuring Superluminova treatment, are extremely exquisite and graceful.

Nestled at 2 o’clock, the second stainless steel crown drives the traditional timepiece functions, with the date display at 6 o’clock position.

The dark brown Louisiana crocodile leather strap, finished with a stainless steel folding safety clasp, adds a stylish touch to the conventional design of the watch.

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