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Newly Designed Dials for Eterna Vaughan Big Date Watches

Oct 27, 2008
This autumn, Eterna, a traditional Swiss watchmaking company, is unveiling two new dial designs created for the brand's Vaughan Big Date line. One dial design is created in anthracite, while the other one in off-white.

In 2007, the Vaughan Big Date line, featuring classically elegant watches equipped with Eterna's own movements, marked the company's return to the refined art of fine watchmaking. The Eterna 3030 calibre provides the unique big date display.
Now, the Eterna Vaughan Big Date reveals a rose-gold case, an anthracite dial coupled with a brown alligator leather strap.

The stainless-steel version of the Eterna watch reveals an off-white dial. The timepiece goes on a black or brown alligator leather strap. The dial of the watch is convex to match the lens-shaped movement. The elegant dial is completed with subtle minute markings, purely-designed indices and straight dauphine hands.

The big date display of the Vaughan Big Date provides a fast-to-act date function switching over in less than a second at midnight. A great advantage of the movement is that the switch mechanism allows the watch's owner to adjust both the time and date over twenty-four hours. The units disc turns automatically the tens disc in the date display as required. To come up with a slim-line movement, the Eterna engineers have elaborated a ball bearing-mounted date disc, having integrated gear toothing.
To manually adjust the date, it is necessary to twist the crown, with one complete turn adjusting the date by two days.

Being shaped as a lens, the Eterna 3030 calibre features a convex profile on both sides. The two discs of the date display are perfectly united into the movement's cambered surface. The discs are designed as two concentric cambered rings, rotating side-by-side. The automatic movement, providing big date display function, boasts to be the slimmest in its class.

The Eterna 3030 calibre has been developed to guarantee remarkable longevity.


Interested in Eterna Watches? Browse the catalogue:

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Richard Mille Pendulum Clock to Mark Quebec's 400th Anniversary

Oct 24, 2008
Richard Mille has created a unique equation of time pendulum clock to celebrate the 400th anniversary of Quebec's foundation. The clock, being over three-meter high, reflects the contemporary spirit of all Richard Mille timekeeping creations. It draws attention to the structural beauty of fine mechanics.

Richard Mille's astronomic clock displays a range of complicated features. The list includes the following: a second time zone, a perpetual calendar, a constant force winding system, and an equation of time indicating the difference between mean solar time and civil time.

The Republic and Canton of Jura commissioned Richard Mille to create a one-of-a-kind clock for Quebec, to represent a token of friendship and pay tribute to a shared French-speaking culture.

The clock was unveiled at an official presentation ceremony held at the Francophone Summit in Quebec on October 18 - 19. Everyone interested may see the remarkable creation on permanent display at Montreal's Bibliotheque Gabrielle Roy.

Richard Mille has already participated in a number of other horological projects. In 2007, Richard Mille unveiled a unique Planetarium Tellurium developed in cooperation with renowned watchmakers Robert Greubel and Steven Forsey.

The sophisticated timekeeping creation functionally depicted a partial solar system, featuring a rotating earth orbiting the sun, a rotating moon orbiting the earth, moon-phases, and an equation of time complication.
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Jaeger-LeCoultre Opens First Boutiques in USA

Oct 22, 2008
Jaeger-LeCoultre watches are gaining new grounds at the U.S.A. market as this year the brand has opened two new boutiques, the first-ever for the brand in the country.

The first Jaeger-LeCoultre boutique opened its doors in the middle of June. The boutique is located just a few miles from Miami, in the prestigious Mizner Park shopping area in Boca Raton, Florida. The retail store also comprises boutiques for luxury jewelry brand Van Cleef & Arpels and watch brand F.P. Journe.

The second Jaeger-LeCoultre boutique is located in Beverly Hills, California. It welcomed its first visitors on October 13.

The boutiques fascinate the visitors due to their cozy interior and the elegant and luxurious design created in soft colors and a plush atmosphere, making one feel an aura of confidentiality and intimacy.

Visitors of the Jeager-LeCoultre boutiques are invited to see the brand's complete collection of watches within the displays, including such iconic timepieces as the Reverso, Master Control, Master Compressor, Ideale and Atmos clocks.

Moreover, the boutiques will offer Jaeger-LeCoultre exclusive limited edition watches, such as the Reverso Gyrotourbillon 2, as well as highly complicated watches and unique jewelry collections.
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New Patek Philippe Generations Ads

Oct 22, 2008
Over a decade ago, Patek Philippe launched its "Generations" ad campaign that has proved to be one of the most successful and well-known campaigns in the segment of luxury watchmaking.

The ad campaign is presented with help of black and white photos that reflect the notion that the Patek Philippe watches are inherited from one generation to another via the relationship between parents and their children.

Now, the highly respected Geneva watch manufacturer has unveiled a new set of advertisements featuring real fathers and sons. More of a formal portrait than the previously introduced ads, the latest Patek Philippe images show sons who are notably older than before.

Now, Patek Philippe watches are featured in brown blocks accompanied by the famous slogan "You never actually own a Patek Philippe watch, you merely look after it for the generation to follow".

The images for the new Patek Philippe and advertising campaign have been taken by renowned fashion photographer Craig McDean. The photographer is famous for his portraits of celebrities, with Nicole Kidman, Uma Thurman, Joaquin Phoenix, and Natalie Portman among many others. McDean has also taken images for a range of luxury brand ad campaigns, including such prestigious brands as Gucci, Yves Saint Laurent and Georgio Armani.

This year, Craig McDean has been presented with an Infinity Award from the International Center of Photography (ICP). The award paid tribute to his achievements in the field of fashion and advertising photography.
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Gerald Genta Octo Place de l'Etoile Watch

Oct 22, 2008
The Octo Place de l'Etoile is a new stunningly designed timepiece from Gerald Genta. The timepiece has been inspired by Paris and its renowned Place de l'Etoile that surrounds the Arc de Triomphe, from where twelve famous Parisian avenues extend forth, forming a rigorously symmetrical pattern. One of the avenues is the Champs Elysees.

The daring jewellery watch has majestically united shapes, colours and materials, making one feel the brand's avant-garde spirit. The avenues stretch in a vanishing perspective in the direction of the jumping hour aperture that was deliberately positioned at 11 o'clock. The avenues alternate between diamond-paved and enamel-coated motifs, extending over onto the bezel, clearly inspired by the cobbled streets of Paris.

The Gerald Genta Octo Place de l'Etoile watch accommodates a self-winding movement. The mechanism provides the jumping hour display found at an unexpected angle, as well as the retrograde minutes inscribed over a 180 degree arc foundon the bezel.

The innovative jewelry watch is housed in a considerably sized octagonal red gold case that measures 39 mm in diameter.

The strap of the Octo Place de l'Etoile watch is worth special attention. Its color matches the mauve dial. The strap is produced from Aqualino, a watersnake leather featuring scales reminding paving stones.

The Gerald Genta timepiece is also available in all black-and-white version: the white gold case, and dial featuring white diamond and black enamel motif, secured to the wrist on a black crocodile leather strap. This variation, introduced in 2007, became the first to pay tribute to Paris, having marked the inaguration of Gerald Genta's flagship store located in Rue de la Paix.
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Graham Chronofighter Oversize Diver Date - Ideal for Diving

Oct 17, 2008
The Graham Chronofighter Oversize Diver Date watch is developed as the most reliable and functional timekeeping companion for divers.

The watch's 47-mm-diameter case is crafted from high-grade stainless steel with black PVD coating. The case construction, featuring ergonomic lugs, incorporates a domed sapphire crystal with antireflective treatment on both sides, a diver-unidirectional rotating bezel, as well as a non-slip thumb grip-lever. You will notice a helium release valve at the side of the case at 2 o'clock. The timepiece gives an advantage of a 300-meter water-resistance.

The chronograph function is controled with help of a fast-to-operate start/stop lever at the left-hand side and a reset push button. The case-back of the timepiece is secured by 8 screws, revealing the Royal Marine crown insignia.

The Graham Chronofighter Oversize Diver Date is equipped with a newly-developed automatic G1734 bicompax Calibre. The movement offers a continuous small seconds function and a 30-minute counter, as well as the date via a window positioned at 7 o'clock. One more advantage is a 42-hour power reserve.

The 'Scarab' blue/black dial of the Graham watch is completed with black and orange accents. It features white luminescent hour markers, as well as white transfer on black for both minute and sweep seconds counters. As for the hands, the dial has silver rim-luminescent hour hand, chrono seconds hand, minute counter and sweep seconds hands. The luminescent minute hand is distinguished by an orange rim.
The bold watch is secured to the wrist on a petrol blue or black hypoallergenic rubber strap.
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New Bulgari Flagship Store in Paris

Oct 16, 2008
On September 30th 2008, Bulgari was proud to open the doors of its new Paris flagship store.

The new Bulgari store is located at the corner of Rue Frangois 1er and Avenue George V, having become the fourth location in Paris after the boutiques on Avenue Montaigne and Place Vendome at number 10 and 25. This is the largest Bulgari store in Europe – it occupies 1.500 square meters of retail space on two levels.

The Bulgari store makes one think of the volumes and architecture of ancient palaces, having maintained all of the brand’s codes. It is based on a new architectural concept of the ‘twin store,’ offering two separate entrances for two worlds, mingling inside due to the original use of materials and soft colors.

Customers, facing Rue François 1er, will discover a full range of jewelry and watches, while glass display cases on the Avenue George V side unveil the latest Bulgari accessories collections created for men and women. An entrance found in the centre of the ‘rotunda’ serves as a link between the two worlds.


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Lewis Hamilton and Ken Okuyama at Exclusive TAG Heuer Event

Oct 16, 2008
On October 7th, 2008, TAG Heuer held an exclusive event, having invited to the same stage two bright personalities - Lewis Hamilton, charismatic British Formula One racing driver and TAG Heuer ambassador since 2003, and Ken Okuyama, the famous Japanese super car's designer. The event took place in Conrad Hotel, Tokyo.

The exciting event was attended by 250 journalists and VIPs. Lewis Hamilton was glad to share his passion for his favorite watch, the TAG Heuer Grand Carrera. According to Lewis Hamilton, the watch has become part of him and his style. ‘Without my Grand Carrera, I feel naked’, the racing driver said.

During the press event, Ken Okuyama announced the launch of a new 24 TAG Heuer K.O 7 GT cars, to be developed in limited edition. The exclusive twin-seat roadsters represent the direct offspring of the revolutionary Concept car unveiled by the designer at Baselworld 2008.

The designer highlighted GT sports car history by creating an automobile dashboard inspired by a watch collection, the TAG Heuer Grand Carrera.

Out of 99 K.O 7 cars to be manufactured, 24 cars are to be fitted with two timepieces of the brand - a men’s watch, the Grand CARRERA Calibre 17 RS2 Chronograph Ti2, as well as its variation for ladies, the Grand CARRERA Calibre 6 RS Diamond Bezel.

The Grand CARRERA watch pair is aimed exclusively owners of the limited production K.O 7 TAG Heuer sports cars. The timepieces feature the official K.O 7 logo and serial numbers stamped on their case-backs.

By his participation in the TAG Heuer event, Lewis Hamilton wanted to strengthen the links between the worlds of GT and Formula One. The brand’s ambassador was glad to answer journalists’ questions about the end of the F1 season, believed to be closely contested and intense.
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Franck Muller Gets Prestigious Prix de l'Industrie Award

Oct 15, 2008
The Geneva Chamber of Commerce and the Office of Industrial Promotion (OPI) have awarded Franck Muller Watchland SA for its remarkable achievements as a manufacturer.

On October 9, 2008, Jean-Luc Favre, president of the OPI jury bestowed the "Prix de l'Industrie" award to Vartan Sirmakes, co-founder and CEO of the Franck Muller Group, and Nicholas Rudaz, General Manager of the Franck Muller Group.

The Prix de l'Industrie award was introduced by the City of Geneva in 1985 as a way to recognize and encourage the city's manufacturers who have managed to achieve the highest levels of innovation.

Franck Muller Group holds altogether fourteen production sites, and the majority of the sites have headquarters in Geneva, employing more than 1,000 people. The Franck Muller watch brand was given birth less than seventeen years ago, having highlighted its existence by over fifty patents received for a variety of innovations in watchmaking.

According to Vartan Sirmakes, they are really pleased to get the award as a sign of recognition of the hard work performed by a strong team over the time of the brand's existence. The Franck Muller Group is inspired for implementation of new strategies that will be incorporated over the next few years. Being strongly committed to Geneva, the brand will maintain its focus on the production of products reflecting the heritage of Swiss watchmaking and are one hundred percent Swiss made.
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New Additions to Longines Master Collection

Oct 08, 2008
The Longines Master Collection was unveiled in 2005. Now Longines is enlarging the highly successful collection with new models - watches crafted in rose gold, yellow gold, featuring black dials, developed in new sizes, fitted with retrograde functions, and even a Moon phases model for ladies.

Watches from the Longines Master Collection are distinguished due to their subtle design, and unconventional technical peculiarities. These are only mechanical watches created according the well-established tradition of the brand.

The Longines Master Collection Moon phases ladies' watch, a sophisticated and nicely colored model, is created for women who are attracted by watchmaking know-how mixed with feminine elegance.

The Moon phases ladies' watch gladdens the eye by the refined selection of colors: gentle rose, rich dark brown, and shimmering white. The timepiece is coupled with an alligator leather strap reflecting the color of the dial or an elegant steel bracelet.

The round steel case of the Longines watch is set with 100 Top Wesselton VVS diamonds. The shimmering mother-of-pearl dial is completed with Arabic numerals or elegant diamond hour markers.

The ladies' timepiece is equipped with an L600 calibre, a self-winding mechanical movement, beating at 28,800 vibrations per hour. The movement provides a 42-hour power reserve. You will find the Moon phases function and the date at 6 o'clock, and a double display for the day of the week and the month at 12 o'clock. The exhibition case back allows to rest one's eyes on the inner life of the watch.

The new Longines Master watches
are created in different variations - a stainless steel or an 18K yellow or rose gold case with a transparent case back. The watches go on a bracelet matching the case (stainless steel or 18K yellow or rose gold). There is also an alternative of wearing the watch on a genuine leather brown strap fitted with a folding safety clasp.

Enjoy a fine selection of Longines ladies' watches :

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Calendrier - Debut of Absolutely New Citizen Eco-Drive

Oct 08, 2008
The new Citizen Eco-Drive Calendrier watch paralyzes the glance by its elegant look and unconventional dial layout, inspired by the fusion of space and time.

The multilayered metallic dial gives a feeling of infinite depth and breadth.

The dial unveils a Calendrier (Calendar) with the earth right in the center. You will notice the moon phase at 6 o'clock, the date, a symbol of the sun, at 12 o'clock, and day and month at 9 and 3 o'clock respectively.

The month and day disks, linked to the rotation mechanism of the timepiece, remind of the movement of heavenly bodies.

The Citizen Calendrier watch has an advantage of a 6-month power reserve, a sapphire glass and a 100-meter water resistance.

The suggested retail price for the metal version of the Citizen watch is 399,00 Euro, while the leather version's price is 350,00 Euro.
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Citizen Eco-Drive Men's Perpetual Calendar Watch for Divers

Oct 07, 2008
Citizen watches are highly demanded among professional and amateur divers as the brand produces a wide range of dive watches, including a 1,000m mechanical timepiece with the nickname 'Autozilla', a 300m Eco-drive model dubbed 'Eco-zilla', and a 200m Eco-Drive called 'Orca', to name just a few.

The diver collection of Citizen watches also comprises a new line of Eco-Drive models provided with a chronograph and alarm functions. The Citizen BL5315-50E is one of the most functional pieces from the range.

The Citizen dive watch features a 44mm stainless steel case, reflecting the recent tendency for big-sized watches. The case construction incorporates black ion-plated pushers and unidirectional elapsed-time bezel. The face of the watch is protected with mineral crystal glass. It is secured to the wrist on a masculine stainless steel bracelet fitted with a safety fold-over clasp with a push button. The watch boasts 200-meter water-resistance.

The Citizen BL5315-50E watch
is packed with a wide range of useful function, including a perpetual calendar, alarm, a 1/20 second chronograph able to measure up to 60 minutes, 12/24 time, dual time, and date indicator.

Citizen is the leader in the field of production ecology-friendly timepieces equipped with its revolutionary Eco-Drive technology that absorbs natural or artificial light to make the watch run continuously for a lifetime of use. Citizen Eco-Drive watches never need a battery, a really advantageous feature.

The discounted price of the Citizen BL5315-50E watch is more than reasonable - 285 dollars.

Enjoy the selection of Citizen Eco-Drive Perpetual Calendar watches, just click the button:


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New Raymond Weil Accessories for Men

Oct 07, 2008
Raymond Weil, holding a leading position in the segment of luxury Swiss watchmaking, is now diversifying its range of products, having focused at attention at the sector of luxury accessories for men.

The first range of accessories introduced by Raymond Weil comprised fluted round cufflinks crafted in gold-plate, steel and carbon fibre and a ball-point pen crafted in brass/carbon fibre. The launch of the accessories' range coincided in time with the introduction of the Nabucco Cuore Caldo limited edition watch. The range enjoyed immediate success among the brand's customers, having encouraged Raymond Weil to pursue the initiative.

Raymond Weil has recently unveiled a new range of accessories in an unlimited series, to be distributed to all markets of the brand. The new collection has been created in respect of the aesthetic codes featured by the emblematic Raymond Weil Nabucco Chronograph watch crafted in high-tech carbon fibre.

The new series is meant to appeal to young, confident customers who highly appreciate elegance.
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Omega and Manfredi Jewels - Exclusive Dinner for Watch Fans

Oct 07, 2008
On September 25, 2008, Omega and Manfredi Jewels, Greenwich, Connecticut, invited a group of passionate watch enthusiasts for an exclusive dinner where all the guests were given an exclusive chance to find out more about the horological art and even try themselves at watchmaking.

After the guests enjoyed a delicious dinner, Horologist and Watchmaking Trainer Dan Fenwick invited the watch fans to join an informative discussion related to a wide range of watchmaking topics.

Dan Fenwick focused the guests' attention at discussing the technical characteristics of Omega watches, and in particular the revolutionary Omega Co-Axial Escapement, and the Omega Hour Vision watch equipped with in-house Caliber 8500 automatic movement.

During the exclusive evening, the horologists also passed around some of the new Omega watches, including the special edition Seamaster Planet Ocean 600m Quantum of Solace watch and the Speedmaster 'Alaska Project' Chronograph.

Then, the guests put on Omega lab coats and opened up the supplied tool kits and, under the guidance of Dan Fenwick, began to disassemble complete Omega watches, having taken the timepieces down to the mainplate.

All the watch enthusiasts could take home their tool kits and lab coats as a token of the fascinating evening.

According to Roberto Chiappelloni, owner of Manfredi Jewels, they intend to host more Collector Dinners in Manfredi Jewels' newly decorated store, supported by other watch brands. Manfredi Jewels were really pleased to give their loyal customers a great chance to join the fascinating world of Omega watches.


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Bell & Ross Takes Part in Second Megeve-Monaco Rally

Oct 06, 2008
Basing on the success of the 2007 event, the second edition of the Megeve-Monaco car rally attracted teams from all over Europe. The rally is traditionally open to exceptionally Ferrari cars but this year Maserati cars were also accepted upon special request. The second edition of the rally was a great success due to its club-like atmosphere, international meetings, a shared passion and top organization.

Organized exclusively for modern Ferraris and Maseratis, the 2008 Megeve-Monaco rally attracted a great variety of models that appeared in the period from 1986-2008, some V8 and V12, and two or four seaters.

The winners of each test received most prestigious prizes. Roger and Viviane Blomet aboard their Maserati 3200GT from Team 20 were both awarded with a Space 3 watch, presented by Bruno Bouscary, a representative from the Bell & Ross Company. It is remarkable to mention that the Blomets made up their mind to give one of the two Bell & Ross watches to the runners up, Fran and Richard McCarthy who came from England and were also driving a Maserati.
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Chopard - Partner of 46th New York Film Festival

Oct 06, 2008
It is not a secret that for over a decade, the Chopard Company has acted as a partner of the most prestigious Festival de Cannes, being proud to have created the festival's highly coveted Palme d'Or trophy.

Today, Chopard is strengthening its links with the world international cinema - the most famous Swiss watch and jewelry brand has established an exclusive partnership with the Film Society Of Lincoln Center's 46th New York Film Festival.

The New York Film Festival, to last for 17 days, has opened its doors on September 26th. The program of the festival has included Clint Eastwood's highly awaited "Changeling", staring Angelina Jolie and John Malkovich, the Palme d'Or-winning "The Class" directed by Laurent Cantet, and "The Wrestler", a film from Darren Aronofsky, staring Mickey Rourke, Evan Rachel Wood, and Marisa Tomei. The list is further continued by movies from Wong kar-Wai, Steven Soderberg, and British director Steve McQueen.
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Jaeger-LeCoultre Supports Preservation of Unique Marine Sites

Oct 01, 2008
Jaeger-LeCoultre has worked out a new global strategy named Making Time More Beautiful.

The aim of the project is to preserve Jaeger-LeCoultre's exceptional natural environment, and offer support to environmental projects of international importance.

Jaeger-LeCoultre has become a partner of the UNESCO World Heritage Centre. The company will provide support the preservation of unique marine sites that need urgent protection.

To raise public awareness of the environmental cause, Jaeger-LeCoultre will join efforts with the International Herald Tribune. Together they will publish information about the 8 selected Unesco World Heritage sites in the 'Tides of Times' section.

The watchmaking company will not only provide the necessary donation, but also sponsor the publication of the 8 marine sites on 8 special pages of the newspaper in the period of September 2008 - March 2009. In addition, the websites of the newspaper, the New York Times and the company provide more information on the heritage sites in photo documentaries.

The World Heritage Marine Programme is focused at checking the implementation of the approved operations, joining training site managers, as well as providing technical support to states that want to apply to have their ecosystem enter the list of the heritage sites.
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Blancpain at Monaco Yacht Show 2008

Sep 30, 2008
For the 9th year in a row, Blancpain has participated in the Monaco Yacht Show, one of the most prestigious international yachting events, inspired by its historical ties with the maritime world and an art of living shared with sea-lovers from all over the world.

Blancpain has been honored to welcome H.S.H. Prince Albert II of Monaco aboard Over The Rainbow, restored by the much-regretted Jean-Michel Folon. The remarkable event has also been joined by Pierre Frolla and Gianluca Genoni, holders of several world freediving records.

As a part of the event, Blancpain has offered its support to an action organized in order to raise awareness of the marine fauna and flora among generations to follow. For 50 young pupils from the region, Blancpain has offered a special diving course to last for a week and to be taught by l'Ecole Bleue. With freediver Pierre Frolla in the head, the Monaco-based association works to educate the public, raising awareness of the importance of coastal and underwater areas.

The Monaco Yacht Show '08 has been highlighted by Blancpain unveiling its traditional limited edition timepiece specifically dedicated to the Principality. The Fifty Fathoms Flyback Chronograph, an exclusive all-white edition, has been created in a limited number of just 20 pieces. The pristine white dial of the elegant chronograph watch proudly reveals the Monaco coat-of-arms.

The top-rate Blancpain chronograph is destined for sailing and water sports fans, not to mention collectors and connoisseurs of unique timekeeping creations.
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Andy Roddick Wears Rolex Oyster Perpetual Day-Date

Sep 23, 2008
The Rolex Oyster Perpetual Day-Date is one of the favorite watches of Andy Roddick.

The case of the chronometer is crafted in 18-K white gold and measures 36 mm in diameter. The case construction incorporates domed bezel and is 30-meter water-resistant. The Rolex watch goes on an oyster bracelet.

The dial is embellished with a blue-wave pattern. It features Arabic numerals, big day display and Rolex logo at 12 o'clock. The date display is found at 3 o'clock, while the 'Swiss made' logo is found at 6 o'clock.

This Rolex series received 'Day-Date' name as it became the first watch in the world to display the fully spelt-out day of the week and the date.

Andy Roddick is an American professional tennis player. The tennis star, ranked among the top players in the world, was born on August 30, 1982. He gained victory at the Grand Slam title at the 2003 US Open. Andy has also reached three other Grand Slam finals - Wimbledon twice and US Open. Roddick proudly holds the fastest tennis serve record, clocked at 155 mph (249.4 km/h). He reached the record on September 27, 2004 in Davis Cup Semifinal, having beat Vladimir Voltchkov, so the US took 2-0 lead over Belarus.
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TAG Heuer Party for British Formula 1 Drivers

Sep 23, 2008
Jean-Christophe Babin, TAG Heuer President and CEO, organized the exclusive preview party for the TAG Heuer British Formula 1 Drivers photography exhibition. The event paid tribute to the period of close collaboration between the watchmaking brand and the drivers from the 1950's to the present day.

Sir Stirling Moss OBE, Damon Hill OBE and TAG Heuer ambassador Lewis Hamilton curated the event at the Mall Galleries in London. The private preview party was attended by over 400 guests. The three motor racing legends were pleased to share with the party guests their experiences and memories in Formula 1 during this fantastic evening.

The collection of photographs is a true source of inspiration for fans of TAG Heuer and Formula 1, celebrating TAG Heuer's continuous partnership with the Vodafone McLaren Mercedes team and involvement in Formula 1 events over the considerable period of time.

The glamorous party was attended by famous British Formula 1 drivers and TAG Heuer celebrity friends, including actress Neve Campbell, Tamara Beckwith and Giorgio Veroni, top model Natalia Vodianova and husband Justin Portman, Pink Floyd drummer Nick Mason and many others.

TAG Heuer selected Save The Children as the benefiting charity for the party, having provided support to the organization's activity focused at improving daily life of children throughout the world.
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