TAG Heuer
Tag Heuer, having cooperated with Modelabs, launches the new Meridiist luxury phone. The gadget has been Swiss engineered and hand assembled from 430 components. The Meridiist is wrapped in different materials ranging from crocodile to leather or rubber.
The stylish case crafted from corrosion-resistant, watchmaking 316L steel has acquired the distinctive craftsmanship of fine Swiss watches. With unscratchable 60.5 carats sapphire crystal dual displays, the main 1.9-inch screen offers QVGA resolution. The secondary monochrome OLED screen on the front end houses an independent time unit.
The Meridiist boasts a variety of features: a 2.0-megapixel digital camera, MP3 player (MP3/AAC/MPEG-4)..
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The famous watchmaker
Tag Heuer will bring together one of its novel
Meridiist mobile phones and a
Grand Carrera 36 RS Caliper Chronograph watches. Perfect solution for a buyer, willing to purchase a phone and get a watch or vice versa, this bundle will be issued in a limited series of 25 pieces.
The
Meridiist mobile phone, manufactured by Tag Heuer, represents a genuine breakthrough for the company. This model offers a unique combination of the peerless watch-making craftsmanship and the sophisticated technology of an up-to-date luxurious mobile phone.
The novel
Grand Carrera 36 RS Caliper watch is the brands new technological accomplishment, animated by a self-winding mechanical chronograph movement, which features a linear display, intended for the main seconds and 1/10 of a second measurement readout, meant for the chronograph. The movement has also received a C.O.S.C chronometer certificate.
This exclusive, limited series set will only be commercialized at the sales points of Portugal.
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TAG Heuer has opened the doors of a new, ultramodern boutique in
Westfield shopping center in London.
The new TAG Heuer boutique covers the space of
120 square meters. Its interior has been inspired by TAG Heuer 360 Museum in Switzerland. Visitors of the boutique will be delighted by
sophisticated lighting systems and
interactive technologies used by the brand to provide the customers with a profound understanding of the TAG Heuer history and timekeeping products.
The boutique fascinates its visitors with a welcoming environment and contemporary luxury created while using rich leather materials and exotic hardwoods, along with marble, flickering metal and glass.
Carbondale, the Swiss firm that worked out the concept of
TAG Heuer 360 Museum, has created the boutique design.
The boutique's visitors will see on display not only
TAG Heuer watches, but also a range of other highly demanded luxury accessories developed by the brand, including the recently released
MERIDIIST phone.
TAG Heuer has strong intention to build similar boutiques in several other premier locations. The next boutique of the brand will be constructed in
Singapore. At the moment, the brand boasts 73 boutiques in 23 countries around the world.
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Lewis Hamilton, at the age of 23, the brightest star of
Vodafone McLaren Mercedes F1 team and prominent
TAG Heuer ambassador, has won F1 World Championship at Sao Paulo's Interlagos Circuit, having highlighted Formula 1 history as the youngest person to claim an F1 World Championship.
In 2007, the McLaren Mercedes driver placed second by a single point to
Kimi Raikkonen, Scuderia Ferrari driver, also on the list of the brand's ambassadors.
Jean-Christophe Babin, TAG Heuer President and CEO, says TAG Heuer is really proud to congratulate the winner and have a true champion among the brand's ambassadors. Lewis Hamilton's human endeavor marvels everyone, as he performs at the peak of his potential, even being under the highest pressure. The driver is an ideal representative of the TAG Heuer spirit, along with Kimi Raikkonen, Tiger Woods, and Maria Sharapova.
Lewis Hamilton became the brand's ambassador in 2003, having joined the list of other talented and highly successful F1 drivers associated with TAG Heuer, including Juan-Manuel Fangio, Emerson Fittipaldi, Nikki Lauda, James Hunt, Gilles Villeneuve, Ayrton Senna, Nigel Mansel, Sebastian Vettel, Mika Hakkinen, and Kimi Raikkonen.
Jean-Christophe Babin has expressed his delight on the fact that for the second consecutive year a TAG Heuer Ambassador becomes Number One in the racing world. All the members of the brand's team are proud of TAG Heuer close partnership with McLaren that happens to be one of the longest in the sports history. They are also proud of the timekeeping devices they have developed together, as TAG Heuer timing instruments have equipped every McLaren car since 1985.
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Jean-Christophe Babin, TAG Heuer President and CEO, organized the exclusive preview party for the
TAG Heuer British Formula 1 Drivers photography exhibition. The event paid tribute to the period of close collaboration between the watchmaking brand and the drivers from the 1950's to the present day.
Sir Stirling Moss OBE, Damon Hill OBE and TAG Heuer ambassador
Lewis Hamilton curated the event at the Mall Galleries in London. The private preview party was attended by over 400 guests. The three motor racing legends were pleased to share with the party guests their experiences and memories in Formula 1 during this fantastic evening.
The collection of photographs is a true source of inspiration for fans of
TAG Heuer and Formula 1, celebrating TAG Heuer's continuous partnership with the
Vodafone McLaren Mercedes team and involvement in Formula 1 events over the considerable period of time.
The glamorous party was attended by famous British Formula 1 drivers and
TAG Heuer celebrity friends, including actress Neve Campbell, Tamara Beckwith and Giorgio Veroni, top model Natalia Vodianova and husband Justin Portman, Pink Floyd drummer Nick Mason and many others.
TAG Heuer selected
Save The Children as the benefiting charity for the party, having provided support to the organization's activity focused at improving daily life of children throughout the world.
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The exhibition area has been designed as a perfect reflection of the TAG Heuer unique heritage in the field of timekeeping precision and prestigious sports, and motor-racing in particular. The museum celebrates the brand's successful partnerships with the world's most prominent professional athletes and its deep involvement in timing most prestigious sporting events.
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Back in 2004, Tanya Streeter signed a long-term agreement with the brand, covering development, advertising, public relations and merchandising of TAG Heuer products. Tanya, being an ideal representative of the TAG Heuer Company, has taken part in designing and developing a new generation of TAG Heuer diving watches.
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