TAG Heuer

To mark the brand’s 150th anniversary in 2010, TAG Heuer will introduce the anniversary re-edition of its Silverstone Chronograph that highlights the list of the most coveted collector's TAG Heuer watches.

The initial Silverstone chronograph joined the world of watchmaking in 1974. The timepiece immediately caught attention by its cushion cut-shaped case. The shape of the case reflects a nice blend of square and round inspired by the curvature of the Silverstone Circuit, a renowned English racing track that suggested the name of the watch.

The design of the TAG Heuer chronograph watch was also based on the distinctive square case of the preceding model - the Monaco. Before the introduction of the Monaco, watchmakers could not develop perfectly water-resistant square or barrel-shaped cases and introduced only timepieces with round dials. read more

The TAG Heuer Link collection is joined by a new beautiful timepiece created for ladies – the Link Lady watch.

The slender 29-mm-in-diameter case of the new TAG Heuer watch demonstrates a pebble shape. It is crafted in stainless steel and is polished. Female creatures in love with luxury will surely appreciate the bezel sparkling with 47 diamonds (each precious stone measures 1.4 mm, the total weight is 0.52 carat).

The silvered dial is embellished with a concentric wave-pattern guilloche. The hour-markers are substituted by 11 diamonds. The time is shown by polished hour and minute hands provided with Superluminova coating for perfect visibility under reduced light conditions. The date window is positioned at 6 o'clock.
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TAG Heuer, the name associated with the brightest stars in Formula One racing - Kimi Raikkonen, Lewis Hamilton and Sebastien Bourdais, will celebrate the Singapore Grand Prix race, the first Formula One night race in the world, by the launch of a special, limited edition of the Grand Carrera Calibre 8 Grande-Date GMT watch.

The special edition Grand Carrera reveals the black-finished case, bezel, dial and indexes. The face of the watch is completed with distinctive green accents. The TAG Heuer watch will be distributed in a limited edition of only 150 pieces by the brand's authorized retailers and boutiques in Singapore.

To draw attention to the commemorative nature of the Grand Carrera Calibre 8 Grande-Date GMT watch , each TAG Heuer watch will be accompanied by a limited-edition book, entitled "Snakes and Devils", by the author Eli Solomon.

According to Jean-Christophe Babin, TAG Heuer President and CEO, the launch of the special edition Grand Carrera marks an important milestone in racing history - the very first night race in Singapore.

Singapore represents one of the most important markets of the brand proud of its close association with the world of motor racing and Formula 1.

The retail price of the TAG Heuer watch will be 8,300 Singapore dollars.

To look through the selection of TAG Heuer Grand Carrera watches, click the button:



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The initial version of the TAG Heuer Formula 1 appeared more than 20 years ago. Overtime, the timepiece has become a true emblem of casually styled sports watches. read more

TAG Heuer “Dream Team” of motor-sports celebrities and Formula One World Champions, with Lewis Hamilton and Jenson Button on the list, welcomes Four-Time F1 World Champion Alain Prost.

The French legend of motor-racing will take part in TAG Heuer’s “150 Years of Motor-Racing” celebrations in 2011.

Having won at Val Thorens / French Alps the 1st Race of the ‘’Trophee Andros’’ Ice Championship on December 5th, Alain Prost expressed his joy and honor to be “part of the brand’s Dream Team.
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Austrian collector Arno Haslinger offers his unique private collection for Bonham’s auction to be held on December 15. The collection, rightfully considered to be on the list of most important sets of Heuers in the world, comprises 81 TAG Heuer watches, the finest pieces of the brand’s vintage chronographs.

The timepieces were featured in the collector’s book “Heuer Chronographs” highly popular among vintage Heuer collectors.

The collection of 81 vintage TAG Heuer watches boasts unique pieces from early Autavias to not so famous Verona and Monza models, representing race-inspired timekeepers. The watches are found in new-old-stock condition, so they have maintained all original parts and have been little worn on the wrist.

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Celebrating its 150th anniversary, TAG Heuer is pleased to unveil its new Monaco V4 Next Generation Rose Gold Ruthenium and Ceramic watch. The innovative transmission belt-driven timepiece will be limited to 60 pieces. The double-patented model is nominated Design Watch of the Year at this year’s Grand Prix d’Horlogerie de Geneve Awards.

Based on the brand’s revolutionary V4 technology, the new TAG Heuer watch boasts a fresh case design based on the square-faced Monaco worn by Steve McQueen in the 1970 race movie Le Mans. The case sculptured from a new precious material features an imposing size. The first glance at the timepiece says that all - this is TAG Heuer’s most stylish model in rose gold to date.

The concept of Monaco V4 was initially introduced at Baselworld 2004. The double-patented model is the first wristwatch fitted with a high-yield mechanical belt drives and a linear rewinding system.

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TAG Heuer has invited Mr. Chen Daoming, one of the most famous Chinese actors, to join its friendly family of the brand ambassadors.
On October 14, TAG Heuer held a press conference devoted to the news at Beijing MOMA Contemporary Broadway Cinema. The brand presented a new advertising campaign featuring the Chinese star.

Mr. Chen Daoming is not simply one of the leading Chinese actors, he is also a successful man highly respected for his generosity, dignity and prudent-thinking. The actor gained popularity in 1985 when he starred as a main character in the TV drama The Last Emperor. Then, in 1990, he played at Fortress Besieged, having become one of the top actors in China.

The brilliant acting career of Mr. Chen Daoming has been highlighted by various characters, including the ordinary civilians as well as emperors and lords. The actor is also a thinker acting with his soul rather than skills. One of his most famous roles is the part of Kangxi Emperor in the drama Empire Kangxi.
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The company created a limited edition of outstanding chronographs to mark the unique Tag Heuer and Mercedes Benz partnership (initiated in 1995) and win the hearts of those who enjoy accurate timekeeping and professional racing. The brands are united by cherishing the common values - superb performance, distinctive design, great prestige, and sincere passion for auto racing read more

A new highly attractive TAG Heuer women’s watch, the Formula 1 Lady Steel & Ceramic, was officially presented in Japan on September 25 at the brand’s Ginza flagship. The brand’s representatives in Japan, Giorgio Sarne and Antoine Pin, invited Maria Sharapova, the tennis superstar and TAG Heuer watches ambassador, to join the event.

Maria unveiled the new TAG Heuer watch to over 90 media and VIP customers, wearing the timepiece on her wrist.The event was also attended by another beautiful celebrity Shizuka Arakawa, a professional ice skater and winner of the gold medal at Turin Olympic 2006. Shizuka was presented a TAG Heuer Lady Steel & Ceramic watch by Maria Sharapova as the winner of a Lady Award held by the brand.

The attractive design of the Formula 1 lady’s watch is a fine mixture of sports and elegance. The timepiece has been created in a variety of versions, in black or white, including diamond-embellished models for those ladies who cannot resist sparkling of diamonds.
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Ask any watch lover which watchmaking company is famous for its close association with the world of competitive sports, and you will immediately hear - TAG Heuer. The brand has established a remarkable reputation for its gold-standard timekeeping precision. It has provided official timing services for most prestigious competitive sporting events in the world, such as the Olympic Games, the FIA Formula 1 World and the FIS Ski World Cup.

TAG Heuer watches, characterized by innovative design and technological excellence, are highly-demanded among top celebrities in the world of sports and sports enthusiasts.

The TAG Heuer Aquaracer watch collection comprises timepieces offering supreme accuracy demanded by water sports. These are originally designed and highly precise sports watches that guarantee remarkable water- resistance down to 300 meters.
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TAG Heuer, celebrating its 150th anniversary this year, has created a unique one-off watch – the red Silverstone Calibre 11 Chronograph. The timepiece will be auctioned for charity by UK auctioneers Bonhams on 15th December. It is expected to fetch from 9,000 to 12,000 US dollars.

The special edition chronograph model is based on the re-edition Silverstone already introduced by the brand this year.

The initial Silverstone watch joined the world of watchmaking in 1974. It was the choice of Clay Regazzoni, the leading 1970’s Swiss Formula One driver. Since then, the TAG Heuer Silverstone, having been named after the famous UK racetrack, is more and more popular among collectors and is considered to be the second most valuable series of the brand following the legendary Monaco.
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TAG Heuer has become a member of the Fondation de la Haute Horlogerie, having joined the list of other highly prestigious Swiss watch brands, including such watchmaking icons as Cartier, A. Lange & Sohne, Jaeger-LeCoultre, Corum, Panerai, Chanel, Audemars Piguet, Chopard, Vacheron Constantin, to name just a few.

To mark the occasion, TAG Heuer will unveil its highly successful Grand Carrera Calibre 8 RS Grande Date GMT watch at the Munich Time event that is to take place from October 30 to November 2, 2008 and then at Salon Belles Montres Paris on November 28 - 30.

According to Jean-Christophe Babin, TAG Heuer President and CEO, the FHH has enjoyed the high respect and admiration of all the representatives of the Fine Watchmaking industry and the TAG Heuer members are extremely proud to join the Geneva-based non-profit organization, demonstrating their commitment to the major values of Haute Horlogerie.

The Fondation de la Haute Horlogerie was founded in 2005. The organization promotes the Swiss watchmaking culture through the communication of major values of watchmaking, such as authenticity, innovation, creativity and quality. These values perfectly match those of TAG Heuer, the brand that over its 150-year history has greatly advanced the horological technology. The brand has also taken the pioneering role as an Olympic timekeeper, and is currently involved with such high-profile sports as tennis, golf, and motor racing.
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On October 7th, 2008, TAG Heuer held an exclusive event, having invited to the same stage two bright personalities - Lewis Hamilton, charismatic British Formula One racing driver and TAG Heuer ambassador since 2003, and Ken Okuyama, the famous Japanese super car's designer. The event took place in Conrad Hotel, Tokyo.

The exciting event was attended by 250 journalists and VIPs. Lewis Hamilton was glad to share his passion for his favorite watch, the TAG Heuer Grand Carrera. According to Lewis Hamilton, the watch has become part of him and his style. ‘Without my Grand Carrera, I feel naked’, the racing driver said.

During the press event, Ken Okuyama announced the launch of a new 24 TAG Heuer K.O 7 GT cars, to be developed in limited edition. The exclusive twin-seat roadsters represent the direct offspring of the revolutionary Concept car unveiled by the designer at Baselworld 2008.

The designer highlighted GT sports car history by creating an automobile dashboard inspired by a watch collection, the TAG Heuer Grand Carrera.

Out of 99 K.O 7 cars to be manufactured, 24 cars are to be fitted with two timepieces of the brand - a men’s watch, the Grand CARRERA Calibre 17 RS2 Chronograph Ti2, as well as its variation for ladies, the Grand CARRERA Calibre 6 RS Diamond Bezel.

The Grand CARRERA watch pair is aimed exclusively owners of the limited production K.O 7 TAG Heuer sports cars. The timepieces feature the official K.O 7 logo and serial numbers stamped on their case-backs.

By his participation in the TAG Heuer event, Lewis Hamilton wanted to strengthen the links between the worlds of GT and Formula One. The brand’s ambassador was glad to answer journalists’ questions about the end of the F1 season, believed to be closely contested and intense.
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Tag Heuer is happy to deliver its new Formula 1 Calibre S chronograph watch, which makes a strong masculine statement.

The new Tag Heuer watch is available in a 44mm case, made of fine-brushed stainless steel. It is topped with a unidirectional polished steel bezel with black PVD treatment and minute graduation.

At 3 o’clock, the case features a screw-in winding crown with an “easy grip” system. The front side of the model is protected by scratch-resistant sapphire crystal. The case handles the depth of up to 200 meters.
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The Tag Heuer Ladies’ Diamond Fiction watch is the first timepiece, which uses diamonds to indicate time.

Distinguished by undeniable charm, a display of the Tag Heuer watch is sprinkled with gorgeous diamonds. The digital hours and minutes on its surface are shown in glowing red. It is achievable due to a cutting edge technology, which enables 54 specially cut diamonds to concentrate light from 54 LEDs - light emitting diodes.

The Tag Heuer Ladies’ Diamond Fiction watch employs a rectangular-shaped stainless steel case. The total number of Top Wesselton full cut diamonds, set on the model’s surface, comes to 879 pieces, totaling to 5.8 carats.
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The house of Tag Heuer boggles the public’s imagination by launching its new Monaco V4 Titanium Ruthenium and Ceramic watch.

Combining high-tech innovations and an imposing design in perfect proportions, the new Tag Heuer watch is interpreted in a 41mm case. It is sculptured in polished titanium and incorporates fine-brushed silicon nitride “ceramic” inserts. On the front side, the case sports a beveled sapphire crystal glass with double-sided glare-proofed coating, which assures a perfect level of readability.

The massive crown at 3 o’clock is made of titanium. The model is also equipped with a 3-section sapphire crystal back part. The case provides 50-meter water-resistance.
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Nowadays, the World of Horology witnesses the growing demand for luxurious and very expensive watches. To meet this demand, most prestigious watchmaking companies create remarkable timepieces with unforeseen design and functionality.

Watch connoisseurs are amazed to discover watches for divers with the tourbillon complication created by Alain Silberstein, a really oversized men's watch paved with diamonds and featuring 6 dials by IceLink, sports chronographs coupled with rubber straps, as well as watches featuring pink gold cases with carbonic insertions introduced by Hublot and Cvstos.

Last year saw the appearance of many great timepieces created in the bling-bling style, generously decorated with precious stones. Wealthy customers from the USA, Asia and oil-supplying countries are ready to pay great sums of money for watches fascinating by their top quality and jewellery art.

This year diamonds has started conquering sports models. Real sports watches of the 21-st century are electronic chronographs packed with a great variety of functions. The wearers of these timepieces can easily calculate calories and change their training schedule according to medical indexes.

Yet you will find other sports timepieces that greatly attract people not only due to their functionality, but also due to their exclusive nature, powerful appeal and distinctive style.

TAG Heuer is one of the greatest producers of exclusive sports timepieces. The legendary chronographs Carrera and Monaco developed specially for golf players have long enjoyed high demand. Women love the company for its elegant yet sporty ladies' watches decorated with diamonds and pearl, making one feel their sports spirit and desire to win.

TAG Heuer has invited most famous artists and sportsmen to become the brand's ambassadors. Brad Pitt and Uma Thurman, Kimi Raikkonen and Tiger Woods are just a few world-famous names you will see on the list. The tennis star Maria Sharapova acts as an official ambassador of the TAG Heuer ladies' series of quartz watches Aquaracer and Formula 1 Lady Glamour Diamonds, having taken part in the creation of the latter.

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TAG Heuer introduces its Carrera Ring Master watches aimed exclusively at Japan. The series includes three Carrera Calibre 16 Chronograph watches that stand out due to their inner-bezels that are presented in three different colors.

The new TAG Heuer watches have been inspired by a stop-watch that dates back to 1957. The model was provided with interchangeable differently colored rings, each featuring a different scale. Each ring, with different time increments, was aimed at a specific sport.

The inner-bezel colors of the Carrera Ring Master watches have been suggested by the colors that embellish the helmets of Formula 1 World Champions.
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Everyone interested could notice a bold timepiece secured to the golfer's wrist - a TAG Heuer Aquaracer Chronotimer watch, with a 43mm stainless steel case coupled with a stylish rubber strap. Being one of the greatest champions in the demanding field of golf, Tiger Woods' personality is a clear reflection of the core values cherished by TAG Heuer, a definitive leader in the area of precision sports timing since 1860. read more