TAG Heuer

To mark the 55th anniversary of the Porsche Club of America (PCA), the prominent watchmaker TAG Heuer has released its appealing Monaco watch, strictly limited to 55 pieces.

PCA has willingly entered into the partnership with Tag Heuer to create this horological marvel, which has a rich racing history behind. It dates back to 1969, when the watch company pledged its support to Jo Siffert, the Swiss racecar legend.

The eye-catching automatic timepiece reveals its exceptional character, acquired due to an alluring dial, featuring red and black rally stripes and the racing number “55”, as well as thanks to the PCA’s logo engraved on the back. read more

At Baselworld 2009, in addition to the Monaco 1969 Original Re-Edition Chronograph watch and the Monaco Twenty Four Concept Chronograph, TAG Heuer has presented two more boldly designed models to join the highly successful Monaco collection and commemorate the 40th anniversary of the iconic Monaco watch.

To pay tribute to TAG Heuer’s continuous partnership with Gulf Oil, an icon of motor-racing, TAG Heuer has created a limited edition timepiece named the Monaco Calibre 12 Chronograph Gulf Limited Edition. The timepiece, to be available in a limited number of 5000 pieces, is destined for avid watch collectors and fans of racing.

The case of the TAG Heuer watch measures 39mm in diameter. The case construction incorporates an anti-reflective sapphire crystal front and back. read more

In September 2010, TAG Heuer and Parsons The New School for Design joined efforts on a unique project - the “Art of Watchmaking”. Parsons product design students open up their creative talents working on the reinterpretation of a TAG Heuer legendary watch - the Monaco Automatic Chronograph, while studying Haute Horology.

At the start of the competition, the 26 junior-level Parsons students were given a comprehensive overview of the Monaco. The iconic timepiece was born in 1969, having introduced fresh codes of watch design and engineering. Its waterproof square case accommodated the world’s first self-winding automatic chronograph movement.

The students were divided into eight groups. Their task was to create their own interpretations of the Monaco. They were free to choose the materials, the dial color and design, sub-dials, hands, indexes and folding buckle. They had to maintain the signature shape of the case with its clean, geometric lines.
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Inspired by the success of 'Le Mans' and the original Monaco watch, Tag Heuer has featured McQueen's image in its advertizing compaigns since then. Today, the TAG Heuer Monaco watches are highly demanded not only among adventurous men, but also among fashion-forward ladies. read more

The TAG Heuer Pink Gold Carrera Cal 360 chronograph watch was inspired by the world of automobile racing. The luxury watch celebrates a marvelous union of timeless elegance and avant-garde movement.

The watch relies on the manually-wound mechanical calibre 360 movement, executed entirely in the brand’s workshops. The movement is equipped with two escapement mechanisms, which allow it to function at the rate of 28,800 vibrations per hour in normal conditions, accelerating afterwards to the amazing rate of 360,000 vibrations per hour in the chronograph mode.

The Pink Gold Carrera Cal 360 watch is decked out in polished pink gold and measures 41 mm in diameter. Its case is outfitted with asymmetrical push-pieces as well as a bi-directional extra-large crown. read more

At Baselworld 2011, the timepiece maker Tag Heuer unveiled its new Monza Chronograph watch, which brings together the brand’s golden age and the design of the 1970s.

Offered in a limited edition of 1911 pieces, the new Tag Heuer watch is set in a 38 mm case. It is rendered in polished and fine-brushed stainless steel.

At 3 o’clock, the case features a polished vintage winding crown. The front side of the model is covered by a curved scratch-resistant sapphire crystal. It is coated with internal and external glare-proofed treatment, which ensures a perfect level of readability. The same glass is used for the screwed case-back.

The new Tag Heuer Monza Chronograph watch is complimented by a white dial. It is equipped with yellow luminescent Arabic numerals. The blue hour and minute hands are fitted with luminous markers.
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The TAG Heuer mind-blowing Monaco Vintage watch has been inspired by the spirit of motor racing. A subtle meeting of classicism and modernity, it is available with a stainless steel case with alternating satin and polished finishes.

The case also features rectangular-shaped buttons, located at 2 and 4 o’clock. The TAG Heuer watch is 30-meter water-resistant.

The technical perfection of the timepiece is ensured by a manufactory-made self-winding movement - Caliber 17 (ETA 2894/2). It brings to life the basic indications of hours, minutes and seconds. Moreover, it animates the functions of simple and additional chronometers as well as that of date. read more

Tag Heuer is delighted to offer its new Carrera Heritage collection. Its name stems from Carrera Pan Americana - a 5-day, 2.100-mile race across Mexico. When translated from Spanish, Carrera means “competition of the highest order”.

Created with sports enthusiasts in mind, the new Tag Heuer watches are rendered in steel, steel and gold as well as steel and rose gold.

The 39mm interpretation accommodates an automatic Calibre 6 movement. It breathes life into central hours and minutes as well as small seconds and date function at 6 o’clock.

The 41mm automatic chronograph version of the new Tag Heuer Carrera Heritage watch is powered by a Calibre 16 movement. Apart from the basic functions, it animates those of chronograph, presented through a central seconds hand and counters.
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One of the most famous Tag Heuer lines designed for women is named Haute Couture Collection that comprises exclusive diamond-paved masterpieces featuring a futuristic luxurious design. Diamond Fiction is a distinguished model from the Haute Couture Collection. read more

ModeLabs Group, famous as an initiator of the 'Mobile On Demand' offer, will design, produce and distribute mobile phones under the TAG Heuer label. TAG Heuer-Modelabs Group agreement has marked the world-first cooperation between the field of luxury watch-making and the one of mobile phones.  read more

With Jack Heuer celebrating his 80th birthday in 2012, TAG Heuer is pleased to present its Carrera Jack Heuer 80th Birthday watch. Jack Heuer is famous as the grandson of the company’s founder and Heuer CEO till its sale in 1982.

The new TAG Heuer watch features a metallic silver dial with a sun-burst pattern. It shows the time with help of applied hour-markers and silver hands. The dial has a two-register chronograph lay-out, with dark grey sub-dials. Their radial pattern was borrowed from the vintage Carrera models.

You will notice the bright red “Heuer” logo, red chronograph hand and two sub-dial hands with red tips. The tachymeter scale sports a red “80″ hinting at the anniversary.
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TAG Heuer has joined efforts with British men's wear designer Hackett London on the creation of two customized timepieces under the Hackett name - the Tag Heuer Carrera Chronograph "Hackett" and the Tag Heuer Carrera Watch "Hackett". The models will be available in a limited edition of 100 pieces each starting with November 2010.

The unique collaboration of Hackett and TAG Heuer was born not only on the design aesthetic but also on the mutual values they share - high prestige, top quality, design strength and strong links with sport. Moreover, TAG Heuer watches have long been presented on the UK market.

The designs of the new TAG Heuer watches have been inspired by the Carrera, TAG Heuer's iconic model that enjoys timeless popularity. The Swiss watchmaker's designers have used 'cornflower blue' color, Hackett's favorite, featured on the watches’ dials and the stitching embellishing the straps. You will often see this color used throughout Hackett's collection, including cufflinks, shirting and tweeds.

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Golf virtuoso Tiger Woods joined the friendly family of the TAG Heuer ambassadors in 2002. The cooperation between the leading producer of high-end sports watches and the professional golfer has always been on a high professional level and has given birth to some remarkable timepieces.

Having become a professional golfer in 1996, Tiger Woods has had an unparalleled career, having gained victories in 95 tournaments, with 71 of them on the PGA Tour. The list of his achievements includes 4 victories in Masters Tournaments, 4 victories in PGA Championships, 3 victories in U.S. Open Championships, and 3 victories Open Championships. Following his second Masters victory in 2001, the golfer became the first ever player to hold all four professional major championships at the same time. Tiger Woods is presently the career victories leader among active players on the PGA Tour, and is also the leader in tournament earnings.


With his great expertise in the field of professional golf, Tiger Woods has taken an active part in the first professional golf watch, with the design meeting the unique ergonomic requirements of the game, having put the end to the rule of golf experts that claimed a golfer should take his wristwatch off before he steps up to the tee.
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Maria Sharapova, a Russian professional tennis player since 2001, is one of the brightest stars of the TAG Heuer family of ambassadors. Their successful cooperation was initiated by TAG Heuer when the brand asked the tennis superstar to assist its specialists in designing its first sunglasses for ladies and its new TAG Heuer Formula 1 watches sculptured in ceramic.

As a perfect embodiment of the fusion of sport and glamour inherent to all TAG Heuer’s ultra-feminine, luxurious creations, Maria Sharapova has cooperated closely with TAG Heuer for the last five years entering a close circle of the brand’s ambassadors.

The TAG Heuer Formula 1 Lady Ceramic watch is one of Maria Sharapova’s favorite timekeeping companions. The ceramic models joined the brand’s successful Formula 1 Lady line this year. This is the first time the brand uses ceramic in the bezel and bracelet of its watch. read more

Tag Heuer boggles the public’s imagination with the presentation of its new Monaco Mikrograph unique watch, developed specially for the Only Watch 2011 event.

The new Tag Heuer watch is set in a 43mm steel case. Square in shape, it portrays the brand’s acclaimed “Monaco” design.

Ticking inside the case is a groundbreaking “Mikrograph” movement - the first caliber capable of 1/100th second accuracy. The mechanism incorporates a rotor, marked with the “Only Watch 2011” engraving. It can be admired through a transparent display back.

The display of the new Tag Heuer Monaco Mikrograph watch also offers a chronograph elapsed seconds sub-dial, featured at 6 o’clock. It is equipped with a double-ended needle indicating 0-30 seconds on the outer counter; a large needle showing 31-60 seconds on the inner counter as well as a small needle.
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Tag Heuer is glad to deliver its new Link collection. It is created in keeping with the brand’s watchmaking heritage, successfully brought to the contemporary context.

The new Tag Heuer Link with Quartz Movement watch boasts a black or silver dial, adorned with a vertical streak effect. The display is encircled by a fluted fixed bezel, incorporated into the structure of the new 40mm fine-brushed stainless steel case. The model is embossed with a hand-applied monochrome Tag Heuer logo.

As its name implies, the new Tag Heuer Link Calibre 6 Automatic watch is powered by a self-winding calibre 6 automatic movement. Its face features a second sub-dial at 6 o’clock. The timepiece is endowed with a sapphire crystal back part and a polished cushion-shaped fixed bezel, marked with Arabic or Roman numerals.
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The TAG Heuer Meridiist phone collection has been joined by two new versions adorned with diamonds and gems. The precious communication instruments reflect the major values of the brand - perfect craftsmanship, great precision and irresistible aesthetic appeal.

The successful Meridiist model has been crafted in 316L stainless steel and incorporated a non-scratch 60.5-carat sapphire crystal display. The Meridiist is built from more than 430 mechanical components, many of which have been suggested by the iconic TAG Heuer chronograph models. Every instrument is hand-assembled by one specialist responsible for the phone's construction from start to finish.

The most precious variation of the two new Meridiist Diamonds phones is adorned with 1232 diamonds, with a total weight of 7.4 carats.
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The world of exclusive watchmaking welcomes the new TAG Heuer Aquaracer 500M Ceramic watch.

The novelty features a 41mm case crafted in stainless steel. The case incorporates a screwed-in crown and case-back as well as a helium escape valve positioned at 10 o'clock. It boasts a newly-designed unidirectional ceramic dive bezel. The use of ceramic gives a number of advantages – this material is lighter and more scratch-resistant.

The new TAG Heuer watch is animated by a self-winding movement - Calibre 5. The mechanism provides the following functions - hours, minutes, seconds and date.
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On the occasion of its 150th birthday, TAG Heuer and electric carmaker Tesla Motors have joined their forces to manufacture the TAG Heuer 100% electric Tesla Roadster. In the course of its global adventure, with China as the final destination, the unique GT car visits 15 cities, with the famous city of Rajastan among them.

The arrival of the TAG Heuer Tesla Roadster to the capital city of New Dehli was welcomed by a multitude of people, including the Indian Ambassadors for the brand: the accomplished actor Shah Rukh Khan and the F1 driver Karun Chandhok. They introduced this impressive novelty to the public and were awaited by Jean-Christophe Babin, TAG Heuer’s President & CEO, Manishi Sanwal, General Manager, LVMH Watch & Jewellery India Pvt Ltd, and Patrick Pruniaux, TAG Heuer VP Sales. read more

The project called 'Dream machines driven by generous hearts' pays tribute to the strong links that have long existed between TAG Heuer and the world of motor racing. The history of the brand was marked by the development of a range of TAG Heuer chronographs for sports car dashboards at the beginning of the 20th century. read more