TAG Heuer

This new and unique architecture, inspired by car dashboards, an area which TAG Heuer pioneered in 1911, offers the most elegant, logical way to intuitively and easily read time, elapsed chronograph time and countdown for regattas. The Calibre S is the first breakthrough in quartz-powered chronograph movements since they were invented in the early 1980s. read more

Inspired by GT cars, TAG Heuer introduces the Calibre RS, the first mechanical movement engineered with rotating systems. The RS technology brings a new way to display time replacing traditional hands by innovative rotating systems. read more

Rolex and TAG Heuer continue to be super-strong," he said. Anshus said his best business occurs the last two weeks before Christmas, crediting it to consumers first heading to the malls, then flocking to smaller, independent stores to meet their needs read more

The company created a limited edition of outstanding chronographs to mark the unique Tag Heuer and Mercedes Benz partnership (initiated in 1995) and win the hearts of those who enjoy accurate timekeeping and professional racing. The brands are united by cherishing the common values - superb performance, distinctive design, great prestige, and sincere passion for auto racing read more

Everyone interested could notice a bold timepiece secured to the golfer's wrist - a TAG Heuer Aquaracer Chronotimer watch, with a 43mm stainless steel case coupled with a stylish rubber strap. Being one of the greatest champions in the demanding field of golf, Tiger Woods' personality is a clear reflection of the core values cherished by TAG Heuer, a definitive leader in the area of precision sports timing since 1860. read more

Back in 2004, Tanya Streeter signed a long-term agreement with the brand, covering development, advertising, public relations and merchandising of TAG Heuer products. Tanya, being an ideal representative of the TAG Heuer Company, has taken part in designing and developing a new generation of TAG Heuer diving watches. read more

Woods, Sharapova and Gordon also discuss the "what are you made of" principles they share with TAG Heuer, and why they chose to align themselves with the brand. Another distinctive aspect of TAG Heuer's online campaign is the interactive nature of the banner ads, which include an animated "parent" banner or leader board, along with a corresponding "child" banner that initially blends in with the editorial content of the sponsor site. read more

Whether confirmed stars or those in the making, they have contributed their time, their reputation and their creativity without any remuneration, in order to bring this TAG Heuer project to fruition. For many years, TAG Heuer has demonstrated its keen interest in photography. read more

Hollywood superstar and TAG Heuer Ambassador Uma Thurman, the glamorous star of Pulp Fiction, Kill Bill 1/2, and the just-released Prime, has been knighted “Chevalier des Arts et des Lettres,” France’s highest cultural distinction. read more

The result of the passion and energy of two young entrepreneurs, Jorn Werdelin, the financier and Morten Linde, the designer (he also worked for TAG Heuer, Georg Jensen, Mexx and Bang and Olufsen), the Linde Werdelin brand, located in London is opening a truly innovative and exciting niche in the world of timekeeping. Prices of the Biformeter begin at 4,400 CHF for the steel version and climb to 9,500 CHF for the gold model. read more

We can continue in the same vein, citing in passing the research conducted by TAG Heuer with its highly anticipated V4, or its recent mechanical 360 chronograph, capable of measurements to 100th of a second, a performance never before attained by a gear train system. We can also mention the advances in the domain of materials such as the use of silicon by Patek Philippe. read more

Jay Kay and Jean-Christophe Babin, President and CEO of TAG HeuerThe ‘Dream machines driven by generous hearts’ project comes as an obvious match for TAG Heuer as the company is renowned for its connection with the world of motor racing. The brand was already developing chronographs for sports car dashboards at the beginning of the 20th century, it was the first brand to partner with racing drivers, the first brand to partner with a Formula One team and it was the first to crack and master the time barrier, creating chronographs with a precision of 1/10th, 1/100th and now 1/1000th of a second. read more

It reminds me ice, what about you? One more thing I want to tell you: I perceive it not only as a watch but as a beautiful and stylish bracelet. But if you are so impressed by this Diamond Fiction TAG HEUER watch that you're going to buy it, you should know that their price is about 120 000 dollars. read more

The TAG Heuer Diamonds Fiction is a truly luxurious watch sparkling with diamonds. The exceptional timepiece is both glamorous and avant-garde. read more

The iconic TAG Heuer Carrera line has recently been joined by a new timepiece - the Calibre 16 Day-Date chronograph. The watch has been created with a range of dial colors. It is secured to the wrist with either a strap or a bracelet. The precision timekeeping is guaranteed by the TAG Heuer Calibre 16 automatic movement.

The case, measuring 43 mm in diameter, is crafted from polished steel. The domed sapphire crystal is provided with a double antireflective treatment. The case construction incorporates a sapphire crystal case-back. It is 100-meter water-resistant.

The bezel of the watch features a tachymeter scale. The black dial is framed by a black aluminum bezel, the brown dial by a brown aluminum bezel, and the silver dial by a polished steel bezel.

The dial is completed with 3 sub-dials: the chronograph hour sub-dial is positioned at 6 o'clock, the running second sub-dial a 9 o'clock and the chronograph minute at 12 o'clock.

The perfect night time visibility is provided due to the polished hands and luminescent hour markers. You will notice a large day-date window at 3 o'clock.

The TAG Heuer Calibre 16 Day-Date chronograph goes on a brushed and polished bracelet, or an alligator leather strap fitted with a steel folding clasp and safety push buttons.
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TAG Heuer has opened the doors of a new, ultramodern boutique in Westfield shopping center in London.

The new TAG Heuer boutique covers the space of 120 square meters. Its interior has been inspired by TAG Heuer 360 Museum in Switzerland. Visitors of the boutique will be delighted by sophisticated lighting systems and interactive technologies used by the brand to provide the customers with a profound understanding of the TAG Heuer history and timekeeping products.

The boutique fascinates its visitors with a welcoming environment and contemporary luxury created while using rich leather materials and exotic hardwoods, along with marble, flickering metal and glass. Carbondale, the Swiss firm that worked out the concept of TAG Heuer 360 Museum, has created the boutique design.

The boutique's visitors will see on display not only TAG Heuer watches, but also a range of other highly demanded luxury accessories developed by the brand, including the recently released MERIDIIST phone.

TAG Heuer has strong intention to build similar boutiques in several other premier locations. The next boutique of the brand will be constructed in Singapore. At the moment, the brand boasts 73 boutiques in 23 countries around the world.


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Lewis Hamilton, at the age of 23, the brightest star of Vodafone McLaren Mercedes F1 team and prominent TAG Heuer ambassador, has won F1 World Championship at Sao Paulo's Interlagos Circuit, having highlighted Formula 1 history as the youngest person to claim an F1 World Championship.

In 2007, the McLaren Mercedes driver placed second by a single point to Kimi Raikkonen, Scuderia Ferrari driver, also on the list of the brand's ambassadors.

Jean-Christophe Babin, TAG Heuer President and CEO, says TAG Heuer is really proud to congratulate the winner and have a true champion among the brand's ambassadors. Lewis Hamilton's human endeavor marvels everyone, as he performs at the peak of his potential, even being under the highest pressure. The driver is an ideal representative of the TAG Heuer spirit, along with Kimi Raikkonen, Tiger Woods, and Maria Sharapova.

Lewis Hamilton became the brand's ambassador in 2003, having joined the list of other talented and highly successful F1 drivers associated with TAG Heuer, including Juan-Manuel Fangio, Emerson Fittipaldi, Nikki Lauda, James Hunt, Gilles Villeneuve, Ayrton Senna, Nigel Mansel, Sebastian Vettel, Mika Hakkinen, and Kimi Raikkonen.

Jean-Christophe Babin has expressed his delight on the fact that for the second consecutive year a TAG Heuer Ambassador becomes Number One in the racing world. All the members of the brand's team are proud of TAG Heuer close partnership with McLaren that happens to be one of the longest in the sports history. They are also proud of the timekeeping devices they have developed together, as TAG Heuer timing instruments have equipped every McLaren car since 1985.


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Jean-Christophe Babin, TAG Heuer President and CEO, organized the exclusive preview party for the TAG Heuer British Formula 1 Drivers photography exhibition. The event paid tribute to the period of close collaboration between the watchmaking brand and the drivers from the 1950's to the present day.

Sir Stirling Moss OBE, Damon Hill OBE and TAG Heuer ambassador Lewis Hamilton curated the event at the Mall Galleries in London. The private preview party was attended by over 400 guests. The three motor racing legends were pleased to share with the party guests their experiences and memories in Formula 1 during this fantastic evening.

The collection of photographs is a true source of inspiration for fans of TAG Heuer and Formula 1, celebrating TAG Heuer's continuous partnership with the Vodafone McLaren Mercedes team and involvement in Formula 1 events over the considerable period of time.

The glamorous party was attended by famous British Formula 1 drivers and TAG Heuer celebrity friends, including actress Neve Campbell, Tamara Beckwith and Giorgio Veroni, top model Natalia Vodianova and husband Justin Portman, Pink Floyd drummer Nick Mason and many others.

TAG Heuer selected Save The Children as the benefiting charity for the party, having provided support to the organization's activity focused at improving daily life of children throughout the world.
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Tiger Woods comments "It is an honour to be associated with a company like TAG Heuer. To me, TAG Heuer is known for understated luxury and style, prestige, and exceptional quality. read more