TAG Heuer hosted Maria Sharapova’s 21st birthday party held in New York, April 23, 2008. The fashion and entertainment elite were invited to the party, including Michelle Trachtenberg and Dave Annable, along with designers Vera Wang, Doo.Ri and Brian Wolk and Claude Morais of Ruffian.
Maria Sharapova, a TAG Heuer ambassador since 2004, symbolizes hard work, world-class training and deep commitment to the values cherished in the world of sports and TAG Heuer world. From Wimbledon, U.S. Open and Australian Open championships to being the fifth youngest female tennis player to ever hold the No. 1 spot, Sharapova is the embodiment of glamour and elegance, passion, prestige and performance.
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Lewis Hamilton, at the age of 23, the brightest star of
Vodafone McLaren Mercedes F1 team and prominent
TAG Heuer ambassador, has won F1 World Championship at Sao Paulo's Interlagos Circuit, having highlighted Formula 1 history as the youngest person to claim an F1 World Championship.
In 2007, the McLaren Mercedes driver placed second by a single point to
Kimi Raikkonen, Scuderia Ferrari driver, also on the list of the brand's ambassadors.
Jean-Christophe Babin, TAG Heuer President and CEO, says TAG Heuer is really proud to congratulate the winner and have a true champion among the brand's ambassadors. Lewis Hamilton's human endeavor marvels everyone, as he performs at the peak of his potential, even being under the highest pressure. The driver is an ideal representative of the TAG Heuer spirit, along with Kimi Raikkonen, Tiger Woods, and Maria Sharapova.
Lewis Hamilton became the brand's ambassador in 2003, having joined the list of other talented and highly successful F1 drivers associated with TAG Heuer, including Juan-Manuel Fangio, Emerson Fittipaldi, Nikki Lauda, James Hunt, Gilles Villeneuve, Ayrton Senna, Nigel Mansel, Sebastian Vettel, Mika Hakkinen, and Kimi Raikkonen.
Jean-Christophe Babin has expressed his delight on the fact that for the second consecutive year a TAG Heuer Ambassador becomes Number One in the racing world. All the members of the brand's team are proud of TAG Heuer close partnership with McLaren that happens to be one of the longest in the sports history. They are also proud of the timekeeping devices they have developed together, as TAG Heuer timing instruments have equipped every McLaren car since 1985.
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Tag Heuer, having cooperated with Modelabs, launches the new Meridiist luxury phone. The gadget has been Swiss engineered and hand assembled from 430 components. The Meridiist is wrapped in different materials ranging from crocodile to leather or rubber.
The stylish case crafted from corrosion-resistant, watchmaking 316L steel has acquired the distinctive craftsmanship of fine Swiss watches. With unscratchable 60.5 carats sapphire crystal dual displays, the main 1.9-inch screen offers QVGA resolution. The secondary monochrome OLED screen on the front end houses an independent time unit.
The Meridiist boasts a variety of features: a 2.0-megapixel digital camera, MP3 player (MP3/AAC/MPEG-4)..
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Jean-Christophe Babin, TAG Heuer President and CEO, organized the exclusive preview party for the
TAG Heuer British Formula 1 Drivers photography exhibition. The event paid tribute to the period of close collaboration between the watchmaking brand and the drivers from the 1950's to the present day.
Sir Stirling Moss OBE, Damon Hill OBE and TAG Heuer ambassador
Lewis Hamilton curated the event at the Mall Galleries in London. The private preview party was attended by over 400 guests. The three motor racing legends were pleased to share with the party guests their experiences and memories in Formula 1 during this fantastic evening.
The collection of photographs is a true source of inspiration for fans of
TAG Heuer and Formula 1, celebrating TAG Heuer's continuous partnership with the
Vodafone McLaren Mercedes team and involvement in Formula 1 events over the considerable period of time.
The glamorous party was attended by famous British Formula 1 drivers and
TAG Heuer celebrity friends, including actress Neve Campbell, Tamara Beckwith and Giorgio Veroni, top model Natalia Vodianova and husband Justin Portman, Pink Floyd drummer Nick Mason and many others.
TAG Heuer selected
Save The Children as the benefiting charity for the party, having provided support to the organization's activity focused at improving daily life of children throughout the world.
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The exhibition area has been designed as a perfect reflection of the TAG Heuer unique heritage in the field of timekeeping precision and prestigious sports, and motor-racing in particular. The museum celebrates the brand's successful partnerships with the world's most prominent professional athletes and its deep involvement in timing most prestigious sporting events.
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Back in 2004, Tanya Streeter signed a long-term agreement with the brand, covering development, advertising, public relations and merchandising of TAG Heuer products. Tanya, being an ideal representative of the TAG Heuer Company, has taken part in designing and developing a new generation of TAG Heuer diving watches.
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Everyone interested could notice a bold timepiece secured to the golfer's wrist - a TAG Heuer Aquaracer Chronotimer watch, with a 43mm stainless steel case coupled with a stylish rubber strap. Being one of the greatest champions in the demanding field of golf, Tiger Woods' personality is a clear reflection of the core values cherished by TAG Heuer, a definitive leader in the area of precision sports timing since 1860.
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The company created a limited edition of outstanding chronographs to mark the unique Tag Heuer and Mercedes Benz partnership (initiated in 1995) and win the hearts of those who enjoy accurate timekeeping and professional racing. The brands are united by cherishing the common values - superb performance, distinctive design, great prestige, and sincere passion for auto racing
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