TAG Heuer

The brown dial of the new TAG Heuer Grand Carrera shows off a Rotating Small Second System at 6 o'clock featuring 'Cotes de Geneve' decoration and diamond polished facets. The dial is subdivided into opalin central area and external spiral effect area.  read more

Tag Heuer boggles the public’s imagination with the presentation of its new Monaco Mikrograph unique watch, developed specially for the Only Watch 2011 event.

The new Tag Heuer watch is set in a 43mm steel case. Square in shape, it portrays the brand’s acclaimed “Monaco” design.

Ticking inside the case is a groundbreaking “Mikrograph” movement - the first caliber capable of 1/100th second accuracy. The mechanism incorporates a rotor, marked with the “Only Watch 2011” engraving. It can be admired through a transparent display back.

The display of the new Tag Heuer Monaco Mikrograph watch also offers a chronograph elapsed seconds sub-dial, featured at 6 o’clock. It is equipped with a double-ended needle indicating 0-30 seconds on the outer counter; a large needle showing 31-60 seconds on the inner counter as well as a small needle.
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Tag Heuer is glad to deliver its new Link collection. It is created in keeping with the brand’s watchmaking heritage, successfully brought to the contemporary context.

The new Tag Heuer Link with Quartz Movement watch boasts a black or silver dial, adorned with a vertical streak effect. The display is encircled by a fluted fixed bezel, incorporated into the structure of the new 40mm fine-brushed stainless steel case. The model is embossed with a hand-applied monochrome Tag Heuer logo.

As its name implies, the new Tag Heuer Link Calibre 6 Automatic watch is powered by a self-winding calibre 6 automatic movement. Its face features a second sub-dial at 6 o’clock. The timepiece is endowed with a sapphire crystal back part and a polished cushion-shaped fixed bezel, marked with Arabic or Roman numerals.
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To mark the 55th anniversary of the Porsche Club of America (PCA), the prominent watchmaker TAG Heuer has released its appealing Monaco watch, strictly limited to 55 pieces.

PCA has willingly entered into the partnership with Tag Heuer to create this horological marvel, which has a rich racing history behind. It dates back to 1969, when the watch company pledged its support to Jo Siffert, the Swiss racecar legend.

The eye-catching automatic timepiece reveals its exceptional character, acquired due to an alluring dial, featuring red and black rally stripes and the racing number “55”, as well as thanks to the PCA’s logo engraved on the back. read more

The house of Tag Heuer boggles the public’s imagination by launching its new Monaco V4 Titanium Ruthenium and Ceramic watch.

Combining high-tech innovations and an imposing design in perfect proportions, the new Tag Heuer watch is interpreted in a 41mm case. It is sculptured in polished titanium and incorporates fine-brushed silicon nitride “ceramic” inserts. On the front side, the case sports a beveled sapphire crystal glass with double-sided glare-proofed coating, which assures a perfect level of readability.

The massive crown at 3 o’clock is made of titanium. The model is also equipped with a 3-section sapphire crystal back part. The case provides 50-meter water-resistance.
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TAG Heuer introduces its Carrera Ring Master watches aimed exclusively at Japan. The series includes three Carrera Calibre 16 Chronograph watches that stand out due to their inner-bezels that are presented in three different colors.

The new TAG Heuer watches have been inspired by a stop-watch that dates back to 1957. The model was provided with interchangeable differently colored rings, each featuring a different scale. Each ring, with different time increments, was aimed at a specific sport.

The inner-bezel colors of the Carrera Ring Master watches have been suggested by the colors that embellish the helmets of Formula 1 World Champions.
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The TAG Heuer Pink Gold Carrera Cal 360 chronograph watch was inspired by the world of automobile racing. The luxury watch celebrates a marvelous union of timeless elegance and avant-garde movement.

The watch relies on the manually-wound mechanical calibre 360 movement, executed entirely in the brand’s workshops. The movement is equipped with two escapement mechanisms, which allow it to function at the rate of 28,800 vibrations per hour in normal conditions, accelerating afterwards to the amazing rate of 360,000 vibrations per hour in the chronograph mode.

The Pink Gold Carrera Cal 360 watch is decked out in polished pink gold and measures 41 mm in diameter. Its case is outfitted with asymmetrical push-pieces as well as a bi-directional extra-large crown. read more

The TAG Heuer mind-blowing Monaco Vintage watch has been inspired by the spirit of motor racing. A subtle meeting of classicism and modernity, it is available with a stainless steel case with alternating satin and polished finishes.

The case also features rectangular-shaped buttons, located at 2 and 4 o’clock. The TAG Heuer watch is 30-meter water-resistant.

The technical perfection of the timepiece is ensured by a manufactory-made self-winding movement - Caliber 17 (ETA 2894/2). It brings to life the basic indications of hours, minutes and seconds. Moreover, it animates the functions of simple and additional chronometers as well as that of date. read more

This year, at the Red Dot award ceremony, TAG Heuer has been proud to receive two prestigious Red Dot Awards for the unique design of its technologically sophisticated and aesthetically appealing watches - the Grand Carrera Calibre 36 RS Caliper Chronograph and Aquaracer 500M.

It is already the fifth time in the period of seven years the products of the Swiss watchmaking company have won Red Dots given annually by the Design Zentrum Nordrhein Westfalen, known as one of the oldest and most prestigious design center in Europe.

The design center annually awards companies from more than 60 countries working in a wide range of fields, including the production of cars, furniture, home appliances, shoes, and eyewear. The products are evaluated according to their quality, innovativeness, and functionality.

In the previous years, TAG Heuer has already received Red Dot product design awards for its Caliber 360 Concept Chronograph and Monaco Calibre 360LS Concept watches, and its Physics Sport Vision eyewear collection.
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TAG Heuer has made another bold attempt to completely change the rules of traditional watchmaking. This year, the brand is expected to introduce its final version of the Monaco V4 watch, surprisingly as it may seem, inspired by automobile engines.

Engines and mechanical watches are actually based on the same concepts: transmission, friction, torque and power. TAG Heuer became the first to successfully apply these concepts in a completely new way - a rotating oscillating weight for automatic winding is substituted by a 4.25-gram platinum ingot used as a kind of cylinder, in a linear movement.

The transmission of power from the conventional wheels has been substituted by a drive-belt transmission with 13 notched belts. read more

TAG Heuer pleases ladies with its new highly-feminine timepiece – the Formula 1 Lady Steel & Ceramic Pavee watch.

The 37mm case of the new TAG Heuer watch is sculptured from polished stainless steel. It catches the glance by the signature Formula 1 bezel embellished with 84 Wesselton diamonds. The originality of the bezel design lies in 12 deep black top-quality ceramic inserts that contrast nicely with the sparkling gems. Thanks to the bezel the lady’s watch looks like a dazzling flower.

The case is presented on an elegant eye-catching bracelet that reveals a combination of deep black ceramic and polished stainless steel. The bracelet is fitted with a stainless steel “butterfly” folding clasp, really comfortable to open and close.
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At Baselworld 2009, in addition to the Monaco 1969 Original Re-Edition Chronograph watch and the Monaco Twenty Four Concept Chronograph, TAG Heuer has presented two more boldly designed models to join the highly successful Monaco collection and commemorate the 40th anniversary of the iconic Monaco watch.

To pay tribute to TAG Heuer’s continuous partnership with Gulf Oil, an icon of motor-racing, TAG Heuer has created a limited edition timepiece named the Monaco Calibre 12 Chronograph Gulf Limited Edition. The timepiece, to be available in a limited number of 5000 pieces, is destined for avid watch collectors and fans of racing.

The case of the TAG Heuer watch measures 39mm in diameter. The case construction incorporates an anti-reflective sapphire crystal front and back. read more

Two special occasions - the Singapore Grand Prix, held for the fourth consecutive year, and Tag Heuer’s “Mastering Speed for 150 years” celebration - motivated the watch brand to launch two limited edition models. To be issued in September, the new Carrera Heritage Calibre 16 Automatic Chronograph and the new Formula 1 Lady Ceramic Chronograph watches will be available solely and exclusively in Singapore.

The release of the new Tag Heuer Carrera Heritage Calibre 16 Automatic Chronograph watch is restricted to 250 pieces. It is delivered in a 41m polished steel case. The fixed bezel is just as well made of steel. The case is assembled with a top curved scratch-resistant sapphire crystal, glare-proofed on both sides. The scratch-resistant sapphire glass is also used for the bottom. The case is 100-meter water-resistant.

The new Tag Heuer watch demonstrates a black dial with “flinque” effect. It is completed with protruded polished silver Arabic numerals, colored Tag Heuer logo and “Carrera automatic” lettering.
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TAG Heuer has joined efforts with British men's wear designer Hackett London on the creation of two customized timepieces under the Hackett name - the Tag Heuer Carrera Chronograph "Hackett" and the Tag Heuer Carrera Watch "Hackett". The models will be available in a limited edition of 100 pieces each starting with November 2010.

The unique collaboration of Hackett and TAG Heuer was born not only on the design aesthetic but also on the mutual values they share - high prestige, top quality, design strength and strong links with sport. Moreover, TAG Heuer watches have long been presented on the UK market.

The designs of the new TAG Heuer watches have been inspired by the Carrera, TAG Heuer's iconic model that enjoys timeless popularity. The Swiss watchmaker's designers have used 'cornflower blue' color, Hackett's favorite, featured on the watches’ dials and the stitching embellishing the straps. You will often see this color used throughout Hackett's collection, including cufflinks, shirting and tweeds.

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Golf virtuoso Tiger Woods joined the friendly family of the TAG Heuer ambassadors in 2002. The cooperation between the leading producer of high-end sports watches and the professional golfer has always been on a high professional level and has given birth to some remarkable timepieces.

Having become a professional golfer in 1996, Tiger Woods has had an unparalleled career, having gained victories in 95 tournaments, with 71 of them on the PGA Tour. The list of his achievements includes 4 victories in Masters Tournaments, 4 victories in PGA Championships, 3 victories in U.S. Open Championships, and 3 victories Open Championships. Following his second Masters victory in 2001, the golfer became the first ever player to hold all four professional major championships at the same time. Tiger Woods is presently the career victories leader among active players on the PGA Tour, and is also the leader in tournament earnings.


With his great expertise in the field of professional golf, Tiger Woods has taken an active part in the first professional golf watch, with the design meeting the unique ergonomic requirements of the game, having put the end to the rule of golf experts that claimed a golfer should take his wristwatch off before he steps up to the tee.
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Inspired by the success of 'Le Mans' and the original Monaco watch, Tag Heuer has featured McQueen's image in its advertizing compaigns since then. Today, the TAG Heuer Monaco watches are highly demanded not only among adventurous men, but also among fashion-forward ladies. read more

Maria Sharapova, a Russian professional tennis player since 2001, is one of the brightest stars of the TAG Heuer family of ambassadors. Their successful cooperation was initiated by TAG Heuer when the brand asked the tennis superstar to assist its specialists in designing its first sunglasses for ladies and its new TAG Heuer Formula 1 watches sculptured in ceramic.

As a perfect embodiment of the fusion of sport and glamour inherent to all TAG Heuer’s ultra-feminine, luxurious creations, Maria Sharapova has cooperated closely with TAG Heuer for the last five years entering a close circle of the brand’s ambassadors.

The TAG Heuer Formula 1 Lady Ceramic watch is one of Maria Sharapova’s favorite timekeeping companions. The ceramic models joined the brand’s successful Formula 1 Lady line this year. This is the first time the brand uses ceramic in the bezel and bracelet of its watch. read more

One of the most famous Tag Heuer lines designed for women is named Haute Couture Collection that comprises exclusive diamond-paved masterpieces featuring a futuristic luxurious design. Diamond Fiction is a distinguished model from the Haute Couture Collection. read more

On the occasion of its 150th birthday, TAG Heuer and electric carmaker Tesla Motors have joined their forces to manufacture the TAG Heuer 100% electric Tesla Roadster. In the course of its global adventure, with China as the final destination, the unique GT car visits 15 cities, with the famous city of Rajastan among them.

The arrival of the TAG Heuer Tesla Roadster to the capital city of New Dehli was welcomed by a multitude of people, including the Indian Ambassadors for the brand: the accomplished actor Shah Rukh Khan and the F1 driver Karun Chandhok. They introduced this impressive novelty to the public and were awaited by Jean-Christophe Babin, TAG Heuer’s President & CEO, Manishi Sanwal, General Manager, LVMH Watch & Jewellery India Pvt Ltd, and Patrick Pruniaux, TAG Heuer VP Sales. read more

TAG Heuer “Dream Team” of motor-sports celebrities and Formula One World Champions, with Lewis Hamilton and Jenson Button on the list, welcomes Four-Time F1 World Champion Alain Prost.

The French legend of motor-racing will take part in TAG Heuer’s “150 Years of Motor-Racing” celebrations in 2011.

Having won at Val Thorens / French Alps the 1st Race of the ‘’Trophee Andros’’ Ice Championship on December 5th, Alain Prost expressed his joy and honor to be “part of the brand’s Dream Team.
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