TAG Heuer

This new and unique architecture, inspired by car dashboards, an area which TAG Heuer pioneered in 1911, offers the most elegant, logical way to intuitively and easily read time, elapsed chronograph time and countdown for regattas. The Calibre S is the first breakthrough in quartz-powered chronograph movements since they were invented in the early 1980s. read more

Rolex and TAG Heuer continue to be super-strong," he said. Anshus said his best business occurs the last two weeks before Christmas, crediting it to consumers first heading to the malls, then flocking to smaller, independent stores to meet their needs read more

Woods, Sharapova and Gordon also discuss the "what are you made of" principles they share with TAG Heuer, and why they chose to align themselves with the brand. Another distinctive aspect of TAG Heuer's online campaign is the interactive nature of the banner ads, which include an animated "parent" banner or leader board, along with a corresponding "child" banner that initially blends in with the editorial content of the sponsor site. read more

As most people are aware, the name of TAG Heuer’s Carrera watch comes from the gruelling Carrera Panamerica road race. Launched in 1964, the original Carrera was worn by the ‘Maestro’ and racing legend Juan Manuel Fangio read more

This is the year of the chronograph for TAG Heuer, as the brand has capitalized on its sporting DNA to develop an amazing range of chronographs. TAG's concept watches from years before are now reality as both the Microtimer and the Monaco Sixty Nine are both on the market. read more

The first exceptional communication instruments bearing the TAG Heuer signature will reflect the functional excellence and advanced design characteristic of the Swiss watch brand. The latter has assigned its teams of designers and watch developers to this project for a full three years, thereby creating a full range of entirely “tailor-made” mobile phones and related accessories read more

In 2004, Tag Heuer distinguished itself with the presentation of a Concept Watch, the Monaco V4, with belt transmission, a linear oscillating mass and ball bearings. Since then, the brand worn by Steve McQueen has joined forces with Mercedes-Benz and produced the SLR chronograph, reserved exclusively for owners of the Mercedes-Benz SLR McLaren. read more

With regard to the very media-oriented partnership that TAG Heuer has with the actor Brad Pitt, the latter enjoyed a record level of interest across all search engines with more than 400,000 searches in the USA during the month of March, 2005 (his contract with TAG Heuer excludes the territory of the USA), compared to only half as many for the golfer Tiger Woods and the tennis player Maria Sharapova. The Chinese basketball player, Yao Ming, is in fourth place with nonetheless more than 80,000 demands in one month. read more

This year, TAG Heuer unveiled the racing-inspired Grand Carrera collection. These new watches feature a new movement, the Caliber RS, which stands for Rotating System read more

TAG Heuer goes all-out with concept watches When it comes to concept watches, if there is one brand that has pulled all the right strings, that brand is TAG Heuer. First of all the brand worked hand-in-hand with Mercedes-Benz for its famous SLR Mac Laren. read more

The first exceptional communication instruments bearing the TAG Heuer signature will reflect the functional excellence and advanced design characteristic of the Swiss watch brand. The latter has assigned its teams of designers and watch developers to this project for a full three years, thereby creating a full range of entirely tailor-made mobile phones and related accessories. read more

The company created a limited edition of outstanding chronographs to mark the unique Tag Heuer and Mercedes Benz partnership (initiated in 1995) and win the hearts of those who enjoy accurate timekeeping and professional racing. The brands are united by cherishing the common values - superb performance, distinctive design, great prestige, and sincere passion for auto racing read more

It reminds me ice, what about you? One more thing I want to tell you: I perceive it not only as a watch but as a beautiful and stylish bracelet. But if you are so impressed by this Diamond Fiction TAG HEUER watch that you're going to buy it, you should know that their price is about 120 000 dollars. read more

The brown dial of the new TAG Heuer Grand Carrera shows off a Rotating Small Second System at 6 o'clock featuring 'Cotes de Geneve' decoration and diamond polished facets. The dial is subdivided into opalin central area and external spiral effect area.  read more

Everyone interested could notice a bold timepiece secured to the golfer's wrist - a TAG Heuer Aquaracer Chronotimer watch, with a 43mm stainless steel case coupled with a stylish rubber strap. Being one of the greatest champions in the demanding field of golf, Tiger Woods' personality is a clear reflection of the core values cherished by TAG Heuer, a definitive leader in the area of precision sports timing since 1860. read more

Back in 2004, Tanya Streeter signed a long-term agreement with the brand, covering development, advertising, public relations and merchandising of TAG Heuer products. Tanya, being an ideal representative of the TAG Heuer Company, has taken part in designing and developing a new generation of TAG Heuer diving watches. read more

The TAG Heuer men's watch is packed with really useful functions for men of active and business-like lifestyle as well as frequent travelers:Chronograph offering1/100th of a second precisionSecond time zone Countdown with alarm optionDaily and diary alarm functionsPerpetual calendar up to 2099. The 43-mm-in-diameter steel case of the TAG Heuer Aquaracer Chronotimer has acquired an elegant look due to fine-brushed finishing and polished edges. read more

The exhibition area has been designed as a perfect reflection of the TAG Heuer unique heritage in the field of timekeeping precision and prestigious sports, and motor-racing in particular. The museum celebrates the brand's successful partnerships with the world's most prominent professional athletes and its deep involvement in timing most prestigious sporting events. read more

The initial version of the TAG Heuer Formula 1 appeared more than 20 years ago. Overtime, the timepiece has become a true emblem of casually styled sports watches. read more

The all-demanding consumer has made its choice clear - one in nine of all timepieces acquired worldwide bears the name of TAG Heuer. In the USA TAG Heuer is the number two brand following the all-time leader - Rolex read more