TAG Heuer

The TAG Heuer men's watch is packed with really useful functions for men of active and business-like lifestyle as well as frequent travelers:Chronograph offering1/100th of a second precisionSecond time zone Countdown with alarm optionDaily and diary alarm functionsPerpetual calendar up to 2099. The 43-mm-in-diameter steel case of the TAG Heuer Aquaracer Chronotimer has acquired an elegant look due to fine-brushed finishing and polished edges. read more

The New Tag Heuer Formula 1 Mens Watch is designed for the stronger sex representatives who appreciate racing spirit, cool cars and a variety of sports activities. The black dial of the watch features chronograph counters for 1/10-th of a second, seconds and minutes and a small date window between 4 and 5 o'clock. read more

Kimi has joined TAG Heuer Dream Team of Ambassadors in 2002. The F1 champion has taken active part in designing and developing TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear. read more

Due to close cooperation with celebrated sports champions who take part in the brand's advertising campaigns, Tag Heuer timekeeping creations give the feeling of strong passion for sports, inner power and outstanding performance. The name of Tag Heuer has become synonymous to most prestigious sports watches and chronographs that have been in production since 1860 read more

On seeing the car surrounded by the curious crowd, watch experts and Tag Heuer's fans would rightfully assume it is there to remind everyone about the brand's close links to the world of car racing and the latest horological innovations relevant to its realms. This year Tag Heuer has proudly introduced an innovative application of its renowned Calibre S. read more

This year, at the Red Dot award ceremony, TAG Heuer has been proud to receive two prestigious Red Dot Awards for the unique design of its technologically sophisticated and aesthetically appealing watches - the Grand Carrera Calibre 36 RS Caliper Chronograph and Aquaracer 500M.

It is already the fifth time in the period of seven years the products of the Swiss watchmaking company have won Red Dots given annually by the Design Zentrum Nordrhein Westfalen, known as one of the oldest and most prestigious design center in Europe.

The design center annually awards companies from more than 60 countries working in a wide range of fields, including the production of cars, furniture, home appliances, shoes, and eyewear. The products are evaluated according to their quality, innovativeness, and functionality.

In the previous years, TAG Heuer has already received Red Dot product design awards for its Caliber 360 Concept Chronograph and Monaco Calibre 360LS Concept watches, and its Physics Sport Vision eyewear collection.
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Inspired by the success of 'Le Mans' and the original Monaco watch, Tag Heuer has featured McQueen's image in its advertizing compaigns since then. Today, the TAG Heuer Monaco watches are highly demanded not only among adventurous men, but also among fashion-forward ladies. read more

The brown dial of the new TAG Heuer Grand Carrera shows off a Rotating Small Second System at 6 o'clock featuring 'Cotes de Geneve' decoration and diamond polished facets. The dial is subdivided into opalin central area and external spiral effect area.  read more

TAG Heuer, the name associated with the brightest stars in Formula One racing - Kimi Raikkonen, Lewis Hamilton and Sebastien Bourdais, will celebrate the Singapore Grand Prix race, the first Formula One night race in the world, by the launch of a special, limited edition of the Grand Carrera Calibre 8 Grande-Date GMT watch.

The special edition Grand Carrera reveals the black-finished case, bezel, dial and indexes. The face of the watch is completed with distinctive green accents. The TAG Heuer watch will be distributed in a limited edition of only 150 pieces by the brand's authorized retailers and boutiques in Singapore.

To draw attention to the commemorative nature of the Grand Carrera Calibre 8 Grande-Date GMT watch , each TAG Heuer watch will be accompanied by a limited-edition book, entitled "Snakes and Devils", by the author Eli Solomon.

According to Jean-Christophe Babin, TAG Heuer President and CEO, the launch of the special edition Grand Carrera marks an important milestone in racing history - the very first night race in Singapore.

Singapore represents one of the most important markets of the brand proud of its close association with the world of motor racing and Formula 1.

The retail price of the TAG Heuer watch will be 8,300 Singapore dollars.

To look through the selection of TAG Heuer Grand Carrera watches, click the button:


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The initial version of the TAG Heuer Formula 1 appeared more than 20 years ago. Overtime, the timepiece has become a true emblem of casually styled sports watches. read more

The new TAG Heuer Formula 1 sports watch is endorsed by the 25-year-old Spanish driver.TAG Heuer characterizes its new timekeeping creation as a 'serious sports watch with cool, casual attitude'. read more

ModeLabs Group, famous as an initiator of the 'Mobile On Demand' offer, will design, produce and distribute mobile phones under the TAG Heuer label. TAG Heuer-Modelabs Group agreement has marked the world-first cooperation between the field of luxury watch-making and the one of mobile phones.  read more

Ask any watch lover which watchmaking company is famous for its close association with the world of competitive sports, and you will immediately hear - TAG Heuer. The brand has established a remarkable reputation for its gold-standard timekeeping precision. It has provided official timing services for most prestigious competitive sporting events in the world, such as the Olympic Games, the FIA Formula 1 World and the FIS Ski World Cup.

TAG Heuer watches, characterized by innovative design and technological excellence, are highly-demanded among top celebrities in the world of sports and sports enthusiasts.

The TAG Heuer Aquaracer watch collection comprises timepieces offering supreme accuracy demanded by water sports. These are originally designed and highly precise sports watches that guarantee remarkable water- resistance down to 300 meters.
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TAG Heuer has become a member of the Fondation de la Haute Horlogerie, having joined the list of other highly prestigious Swiss watch brands, including such watchmaking icons as Cartier, A. Lange & Sohne, Jaeger-LeCoultre, Corum, Panerai, Chanel, Audemars Piguet, Chopard, Vacheron Constantin, to name just a few.

To mark the occasion, TAG Heuer will unveil its highly successful Grand Carrera Calibre 8 RS Grande Date GMT watch at the Munich Time event that is to take place from October 30 to November 2, 2008 and then at Salon Belles Montres Paris on November 28 - 30.

According to Jean-Christophe Babin, TAG Heuer President and CEO, the FHH has enjoyed the high respect and admiration of all the representatives of the Fine Watchmaking industry and the TAG Heuer members are extremely proud to join the Geneva-based non-profit organization, demonstrating their commitment to the major values of Haute Horlogerie.

The Fondation de la Haute Horlogerie was founded in 2005. The organization promotes the Swiss watchmaking culture through the communication of major values of watchmaking, such as authenticity, innovation, creativity and quality. These values perfectly match those of TAG Heuer, the brand that over its 150-year history has greatly advanced the horological technology. The brand has also taken the pioneering role as an Olympic timekeeper, and is currently involved with such high-profile sports as tennis, golf, and motor racing.
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On October 7th, 2008, TAG Heuer held an exclusive event, having invited to the same stage two bright personalities - Lewis Hamilton, charismatic British Formula One racing driver and TAG Heuer ambassador since 2003, and Ken Okuyama, the famous Japanese super car's designer. The event took place in Conrad Hotel, Tokyo.

The exciting event was attended by 250 journalists and VIPs. Lewis Hamilton was glad to share his passion for his favorite watch, the TAG Heuer Grand Carrera. According to Lewis Hamilton, the watch has become part of him and his style. ‘Without my Grand Carrera, I feel naked’, the racing driver said.

During the press event, Ken Okuyama announced the launch of a new 24 TAG Heuer K.O 7 GT cars, to be developed in limited edition. The exclusive twin-seat roadsters represent the direct offspring of the revolutionary Concept car unveiled by the designer at Baselworld 2008.

The designer highlighted GT sports car history by creating an automobile dashboard inspired by a watch collection, the TAG Heuer Grand Carrera.

Out of 99 K.O 7 cars to be manufactured, 24 cars are to be fitted with two timepieces of the brand - a men’s watch, the Grand CARRERA Calibre 17 RS2 Chronograph Ti2, as well as its variation for ladies, the Grand CARRERA Calibre 6 RS Diamond Bezel.

The Grand CARRERA watch pair is aimed exclusively owners of the limited production K.O 7 TAG Heuer sports cars. The timepieces feature the official K.O 7 logo and serial numbers stamped on their case-backs.

By his participation in the TAG Heuer event, Lewis Hamilton wanted to strengthen the links between the worlds of GT and Formula One. The brand’s ambassador was glad to answer journalists’ questions about the end of the F1 season, believed to be closely contested and intense.
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The project called 'Dream machines driven by generous hearts' pays tribute to the strong links that have long existed between TAG Heuer and the world of motor racing. The history of the brand was marked by the development of a range of TAG Heuer chronographs for sports car dashboards at the beginning of the 20th century. read more

One of the most famous Tag Heuer lines designed for women is named Haute Couture Collection that comprises exclusive diamond-paved masterpieces featuring a futuristic luxurious design. Diamond Fiction is a distinguished model from the Haute Couture Collection. read more

Nowadays, the World of Horology witnesses the growing demand for luxurious and very expensive watches. To meet this demand, most prestigious watchmaking companies create remarkable timepieces with unforeseen design and functionality.

Watch connoisseurs are amazed to discover watches for divers with the tourbillon complication created by Alain Silberstein, a really oversized men's watch paved with diamonds and featuring 6 dials by IceLink, sports chronographs coupled with rubber straps, as well as watches featuring pink gold cases with carbonic insertions introduced by Hublot and Cvstos.

Last year saw the appearance of many great timepieces created in the bling-bling style, generously decorated with precious stones. Wealthy customers from the USA, Asia and oil-supplying countries are ready to pay great sums of money for watches fascinating by their top quality and jewellery art.

This year diamonds has started conquering sports models. Real sports watches of the 21-st century are electronic chronographs packed with a great variety of functions. The wearers of these timepieces can easily calculate calories and change their training schedule according to medical indexes.

Yet you will find other sports timepieces that greatly attract people not only due to their functionality, but also due to their exclusive nature, powerful appeal and distinctive style.

TAG Heuer is one of the greatest producers of exclusive sports timepieces. The legendary chronographs Carrera and Monaco developed specially for golf players have long enjoyed high demand. Women love the company for its elegant yet sporty ladies' watches decorated with diamonds and pearl, making one feel their sports spirit and desire to win.

TAG Heuer has invited most famous artists and sportsmen to become the brand's ambassadors. Brad Pitt and Uma Thurman, Kimi Raikkonen and Tiger Woods are just a few world-famous names you will see on the list. The tennis star Maria Sharapova acts as an official ambassador of the TAG Heuer ladies' series of quartz watches Aquaracer and Formula 1 Lady Glamour Diamonds, having taken part in the creation of the latter.

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TAG Heuer has opened the doors of a new, ultramodern boutique in Westfield shopping center in London.

The new TAG Heuer boutique covers the space of 120 square meters. Its interior has been inspired by TAG Heuer 360 Museum in Switzerland. Visitors of the boutique will be delighted by sophisticated lighting systems and interactive technologies used by the brand to provide the customers with a profound understanding of the TAG Heuer history and timekeeping products.

The boutique fascinates its visitors with a welcoming environment and contemporary luxury created while using rich leather materials and exotic hardwoods, along with marble, flickering metal and glass. Carbondale, the Swiss firm that worked out the concept of TAG Heuer 360 Museum, has created the boutique design.

The boutique's visitors will see on display not only TAG Heuer watches, but also a range of other highly demanded luxury accessories developed by the brand, including the recently released MERIDIIST phone.

TAG Heuer has strong intention to build similar boutiques in several other premier locations. The next boutique of the brand will be constructed in Singapore. At the moment, the brand boasts 73 boutiques in 23 countries around the world.


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Lewis Hamilton, at the age of 23, the brightest star of Vodafone McLaren Mercedes F1 team and prominent TAG Heuer ambassador, has won F1 World Championship at Sao Paulo's Interlagos Circuit, having highlighted Formula 1 history as the youngest person to claim an F1 World Championship.

In 2007, the McLaren Mercedes driver placed second by a single point to Kimi Raikkonen, Scuderia Ferrari driver, also on the list of the brand's ambassadors.

Jean-Christophe Babin, TAG Heuer President and CEO, says TAG Heuer is really proud to congratulate the winner and have a true champion among the brand's ambassadors. Lewis Hamilton's human endeavor marvels everyone, as he performs at the peak of his potential, even being under the highest pressure. The driver is an ideal representative of the TAG Heuer spirit, along with Kimi Raikkonen, Tiger Woods, and Maria Sharapova.

Lewis Hamilton became the brand's ambassador in 2003, having joined the list of other talented and highly successful F1 drivers associated with TAG Heuer, including Juan-Manuel Fangio, Emerson Fittipaldi, Nikki Lauda, James Hunt, Gilles Villeneuve, Ayrton Senna, Nigel Mansel, Sebastian Vettel, Mika Hakkinen, and Kimi Raikkonen.

Jean-Christophe Babin has expressed his delight on the fact that for the second consecutive year a TAG Heuer Ambassador becomes Number One in the racing world. All the members of the brand's team are proud of TAG Heuer close partnership with McLaren that happens to be one of the longest in the sports history. They are also proud of the timekeeping devices they have developed together, as TAG Heuer timing instruments have equipped every McLaren car since 1985.


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