TAG Heuer

The TAG Heuer iconic Monaco collection has been joined by a bold newcomer – the Monaco LS Chronograph Calibre 12. The timepiece is a tribute to the brand’s passion for high-speed and endurance racing. It also honors the original Monaco, an automatic, square-faced, blue chronograph, worn by Steve McQueen 40 years ago on the Le Mans circuit.

The Tag Heuer Monaco LS Chronograph Calibre 12 watch accommodates a reliable and functional Dubois Depraz caliber. The zest of the movement is that the seconds are presented in a linear way via a rectangular opening at 3 o'clock, being indicated by the tip of a red rhodium hand. This way the seconds can be read at a glance and are easily distinguished from the chronograph functions.
 read more

The TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph is secured to the wrist on a stunning innovative titanium carbide-coated and rubber bracelet. The timepiece celebrates the remarkable cooperation well-established between TAG Heuer and Japanese Car Designer Ken Okuyama who designed legendary GT cars, Ferrari Enzo and Maserati Quattroporte.  read more

Following the amazing success of the TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph unveiled at Baselworld 2008, this year TAG Heuer has created its worthy successor with a bold case crafted in titanium - the Grand CARRERA Calibre 36 RS2 Caliper Chronograph Ti2. The ultra high-tech timepiece was presented at Baselworld 2009.

The new watch is animated by the TAG Heuer Calibre 36 RS automatic movement. The COSC-chronometer-certified movement incorporates two Rotating Systems that indicate the chronograph minutes at 3 o’clock and chronograph hours at 6.

Featuring the above mentioned indications, the black dial of the watch is completed with hand-applied curved faceted indexes with double finishings, the polished hands with polished facets and luminescent markers and a red chronograph seconds hand.  read more

TAG Heuer has made another bold attempt to completely change the rules of traditional watchmaking. This year, the brand is expected to introduce its final version of the Monaco V4 watch, surprisingly as it may seem, inspired by automobile engines.

Engines and mechanical watches are actually based on the same concepts: transmission, friction, torque and power. TAG Heuer became the first to successfully apply these concepts in a completely new way - a rotating oscillating weight for automatic winding is substituted by a 4.25-gram platinum ingot used as a kind of cylinder, in a linear movement.

The transmission of power from the conventional wheels has been substituted by a drive-belt transmission with 13 notched belts. read more

TAG Heuer celebrates the 40th Anniversary of Steve McQueen’s iconic watch by the creation of new exclusive Monaco models. The new timepieces have been unveiled at Baselworld 2009. One of the unveiled timepieces is a sophisticated concept watch - the Monaco Twenty Four Concept Chronograph.

The Monaco Twenty Four Concept Chronograph watch is a new groundbreaking timepiece clearly inspired by Le Mans endurance race-cars. The watch demonstrates a one-of-a-kind tubular design, having incorporates unique shock-protected components to guarantee the watch will withstand even a 20-meter fall!

Paying tribute to the 24 of Le Mans, the black-textured dial of the TAG Heuer watch features an oversize "24" at 12 o'clock. It is also distinguished by the iconic blue and orange colors of Gulf Oil, the colors worn by Steve McQueen in the legendary movie.
 read more

The TAG Heuer Aquaracer collection is enlarged by a new professional watersports timepiece - the Aquaracer 500M Calibre 5. The bold watch is characterized by impressive dimensions. Its firm construction is developed to guarantee ideal performance under pressure.

The case of the Aquaracer 500M Calibre 5 watch is crafted from brushed stainless steel. It measures 43mm in diameter. The unidirectional turning bezel features six studs to provide a really comfortable grip even when wearing diving gloves. The bezel shows off brushed numbers and circular-patterned rubber molding.

The screw-in crown is fine-brushed and color-coated. It is provided with double safety gaskets to keep it away from dust or water getting inside. read more

The iconic TAG Heuer Carrera line has recently been joined by a new timepiece - the Calibre 16 Day-Date chronograph. The watch has been created with a range of dial colors. It is secured to the wrist with either a strap or a bracelet. The precision timekeeping is guaranteed by the TAG Heuer Calibre 16 automatic movement.

The case, measuring 43 mm in diameter, is crafted from polished steel. The domed sapphire crystal is provided with a double antireflective treatment. The case construction incorporates a sapphire crystal case-back. It is 100-meter water-resistant.

The bezel of the watch features a tachymeter scale. The black dial is framed by a black aluminum bezel, the brown dial by a brown aluminum bezel, and the silver dial by a polished steel bezel.

The dial is completed with 3 sub-dials: the chronograph hour sub-dial is positioned at 6 o'clock, the running second sub-dial a 9 o'clock and the chronograph minute at 12 o'clock.

The perfect night time visibility is provided due to the polished hands and luminescent hour markers. You will notice a large day-date window at 3 o'clock.

The TAG Heuer Calibre 16 Day-Date chronograph goes on a brushed and polished bracelet, or an alligator leather strap fitted with a steel folding clasp and safety push buttons.
 read more

To mark the 40th anniversary of its iconic Monaco watch, TAG Heuer has created a new limited edition Monaco Chronograph watch. The timepiece will be available in a limited number of just 1,000 pieces. It is a highly anticipated novelty to be unveiled at forthcoming Baselworld 2009.

The original Monaco watch was introduced in 1969. As all TAG Heuer fans are aware, the remarkable fact about the watch is that it became the watch-choice of Steve McQueen for the legendary movie "Le Mans," really famous among fans of cool race cars and motor racing.

In "Le Mans," Steve McQueen's character Michael Delaney wears a blue-faced Monaco watch, immediately distinguished by the square shape of its case and streamed lines. Nowadays, Monaco watches enjoy increasing popularity among adventurous men passionate about motor racing.
 read more

The Grand CARRERA Calibre 36 RS Caliper Chronograph was unveiled at BaselWorld 2008 as the TAG Heuer Concept Watch of the year. Since then, the boldly-designed, technologically-innovative timepiece has conquered the hearts of watch collectors around the world.

On November 13th, 2008, it was highly appreciated by the discerning jury of the Grand Prix d’Horlogerie de Genève, having become the first in the Sports category.

From concept to reality! TAG Heuer makes the dream come true - since September 2008, the Grand CARRERA Calibre 36 RS has become available in top selected boutiques.

The Grand Prix de l’Horlogerie de Genève represents the most prestigious award won by the amazing TAG Heuer watch, a true symbol of the Grand Carrera spirit and TAG Heuer motor racing heritage.

The watch was also crowned in China by The Most Successful Design Award 2008 and in Mexico during the Salon Internacional de Alta Relojeria 2008.

According to Jean-Christophe BABIN, TAG Heuer President and CEO, it is already the fifth time TAG Heuer is awarded the Grand Prix de l'Horlogerie... but every time is special and is atually like the first time! This is a remarkable achievement for the entire TAG Heuer watchmaking team, and all its members who never stand still and always think forward, re-inventing the art of watchmaking to come up with the next innovation.

TAG Heuer’s multi award-winning R&D is rightfully proud of the following "Grand Prix d'Horlogerie de Genève" awards:

.2002 - Microtimer F1 - Design Grand Prix
.2004 - Monaco 69 - Design Grand Prix
.2005 - Diamond Fiction - Ladies Watch Grand Prix
.2006 - Carrera Calibre 360 - Sports Watch Grand Prix
.2008 - Grand Carrera Calibre 36 RS Caliper - Sports Watch Grand Prix

No doubt the list will be continued! read more

At Baselworld 2009, in addition to the Monaco 1969 Original Re-Edition Chronograph watch and the Monaco Twenty Four Concept Chronograph, TAG Heuer has presented two more boldly designed models to join the highly successful Monaco collection and commemorate the 40th anniversary of the iconic Monaco watch.

To pay tribute to TAG Heuer’s continuous partnership with Gulf Oil, an icon of motor-racing, TAG Heuer has created a limited edition timepiece named the Monaco Calibre 12 Chronograph Gulf Limited Edition. The timepiece, to be available in a limited number of 5000 pieces, is destined for avid watch collectors and fans of racing.

The case of the TAG Heuer watch measures 39mm in diameter. The case construction incorporates an anti-reflective sapphire crystal front and back. read more

In 2007, TAG Heuer astounded all the brand's fans and the entire world of watchmaking by the launch of the Grand Carrera collection that represented a contemporary high-end evolution of the iconic series. The watches in the collection have been inspired by GT coupe cars and based on TAG Heuer remarkable heritage in the automobile world. read more

The creators of the new Tag Heuer Grand Carrera have opted for the use of 18K gold to underscore the prestige of the model. The timepiece will be available in a limited edition of 1000 pieces. read more

This year, at the Red Dot award ceremony, TAG Heuer has been proud to receive two prestigious Red Dot Awards for the unique design of its technologically sophisticated and aesthetically appealing watches - the Grand Carrera Calibre 36 RS Caliper Chronograph and Aquaracer 500M.

It is already the fifth time in the period of seven years the products of the Swiss watchmaking company have won Red Dots given annually by the Design Zentrum Nordrhein Westfalen, known as one of the oldest and most prestigious design center in Europe.

The design center annually awards companies from more than 60 countries working in a wide range of fields, including the production of cars, furniture, home appliances, shoes, and eyewear. The products are evaluated according to their quality, innovativeness, and functionality.

In the previous years, TAG Heuer has already received Red Dot product design awards for its Caliber 360 Concept Chronograph and Monaco Calibre 360LS Concept watches, and its Physics Sport Vision eyewear collection.
 read more

Inspired by a race car, the controls of the TAG Heuer watch - the dual fluted crowns, and textured 45-degree pushpieces - enhance the ergonomic design and ultimate functionality. The tachymeter bezel for measuring average times has titanium carbide finishing for greater durability and stealthy good looks. read more

The Carrera line was developed in tribute to the 'Carrera Panamericana Mexico Road Race', having given rise to TAG Heuer's legendary association with the world of racing. In 2007, TAG Heuer's Carrera line evolved into the high-end Grand Carrera. read more

The dial of the TAG Heuer watch is framed by a black unidirectional rotating bezel with engraved dive time markers to be used for safe timing of dives and other time-limited events. The steel bezel of the watch is provided with PVD titanium treatment for superior strength and durability. read more

However, over time the process of manufacture was improved and black watches appeared in catalogs of high-end watch companies, with Tag Heuer, Panerai, Audemars Piguet, Hublot, and Kobold, among others. The companies used the process for developing highly successful timekeeping devices. read more

The TAG Heuer men's watch is packed with really useful functions for men of active and business-like lifestyle as well as frequent travelers:Chronograph offering1/100th of a second precisionSecond time zone Countdown with alarm optionDaily and diary alarm functionsPerpetual calendar up to 2099. The 43-mm-in-diameter steel case of the TAG Heuer Aquaracer Chronotimer has acquired an elegant look due to fine-brushed finishing and polished edges. read more

Kimi has joined TAG Heuer Dream Team of Ambassadors in 2002. The F1 champion has taken active part in designing and developing TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear. read more

Due to close cooperation with celebrated sports champions who take part in the brand's advertising campaigns, Tag Heuer timekeeping creations give the feeling of strong passion for sports, inner power and outstanding performance. The name of Tag Heuer has become synonymous to most prestigious sports watches and chronographs that have been in production since 1860 read more