TAG Heuer

The TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph is secured to the wrist on a stunning innovative titanium carbide-coated and rubber bracelet. The timepiece celebrates the remarkable cooperation well-established between TAG Heuer and Japanese Car Designer Ken Okuyama who designed legendary GT cars, Ferrari Enzo and Maserati Quattroporte.  read more

The creators of the new Tag Heuer Grand Carrera have opted for the use of 18K gold to underscore the prestige of the model. The timepiece will be available in a limited edition of 1000 pieces. read more

In 2007, TAG Heuer astounded all the brand's fans and the entire world of watchmaking by the launch of the Grand Carrera collection that represented a contemporary high-end evolution of the iconic series. The watches in the collection have been inspired by GT coupe cars and based on TAG Heuer remarkable heritage in the automobile world. read more

However, over time the process of manufacture was improved and black watches appeared in catalogs of high-end watch companies, with Tag Heuer, Panerai, Audemars Piguet, Hublot, and Kobold, among others. The companies used the process for developing highly successful timekeeping devices. read more

The dial of the TAG Heuer watch is framed by a black unidirectional rotating bezel with engraved dive time markers to be used for safe timing of dives and other time-limited events. The steel bezel of the watch is provided with PVD titanium treatment for superior strength and durability. read more

The Carrera line was developed in tribute to the 'Carrera Panamericana Mexico Road Race', having given rise to TAG Heuer's legendary association with the world of racing. In 2007, TAG Heuer's Carrera line evolved into the high-end Grand Carrera. read more

The project called 'Dream machines driven by generous hearts' pays tribute to the strong links that have long existed between TAG Heuer and the world of motor racing. The history of the brand was marked by the development of a range of TAG Heuer chronographs for sports car dashboards at the beginning of the 20th century. read more

The New Tag Heuer Formula 1 Mens Watch is designed for the stronger sex representatives who appreciate racing spirit, cool cars and a variety of sports activities. The black dial of the watch features chronograph counters for 1/10-th of a second, seconds and minutes and a small date window between 4 and 5 o'clock. read more

Due to close cooperation with celebrated sports champions who take part in the brand's advertising campaigns, Tag Heuer timekeeping creations give the feeling of strong passion for sports, inner power and outstanding performance. The name of Tag Heuer has become synonymous to most prestigious sports watches and chronographs that have been in production since 1860 read more

Kimi has joined TAG Heuer Dream Team of Ambassadors in 2002. The F1 champion has taken active part in designing and developing TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear. read more

Inspired by a race car, the controls of the TAG Heuer watch - the dual fluted crowns, and textured 45-degree pushpieces - enhance the ergonomic design and ultimate functionality. The tachymeter bezel for measuring average times has titanium carbide finishing for greater durability and stealthy good looks. read more

The new TAG Heuer Formula 1 sports watch is endorsed by the 25-year-old Spanish driver.TAG Heuer characterizes its new timekeeping creation as a 'serious sports watch with cool, casual attitude'. read more

ModeLabs Group, famous as an initiator of the 'Mobile On Demand' offer, will design, produce and distribute mobile phones under the TAG Heuer label. TAG Heuer-Modelabs Group agreement has marked the world-first cooperation between the field of luxury watch-making and the one of mobile phones.  read more

One of the most famous Tag Heuer lines designed for women is named Haute Couture Collection that comprises exclusive diamond-paved masterpieces featuring a futuristic luxurious design. Diamond Fiction is a distinguished model from the Haute Couture Collection. read more

This new and unique architecture, inspired by car dashboards, an area which TAG Heuer pioneered in 1911, offers the most elegant, logical way to intuitively and easily read time, elapsed chronograph time and countdown for regattas. The Calibre S is the first breakthrough in quartz-powered chronograph movements since they were invented in the early 1980s. read more

We can continue in the same vein, citing in passing the research conducted by TAG Heuer with its highly anticipated V4, or its recent mechanical 360 chronograph, capable of measurements to 100th of a second, a performance never before attained by a gear train system. We can also mention the advances in the domain of materials such as the use of silicon by Patek Philippe. read more

This is the year of the chronograph for TAG Heuer, as the brand has capitalized on its sporting DNA to develop an amazing range of chronographs. TAG's concept watches from years before are now reality as both the Microtimer and the Monaco Sixty Nine are both on the market. read more

The first exceptional communication instruments bearing the TAG Heuer signature will reflect the functional excellence and advanced design characteristic of the Swiss watch brand. The latter has assigned its teams of designers and watch developers to this project for a full three years, thereby creating a full range of entirely tailor-made mobile phones and related accessories. read more

Clearly, TAG Heuer is one of them: launched in the 1970s, its Carrera and Monaco watches were directly inspired by motor sports. Monaco owes its success to the movie Le Mans, where it can be seen on Steve McQueens wrist. read more

Following on from TAG Heuer, first to launch the concept of "ambassadors", numerous brands have associated their image with the world of sport, sailing and racing driving being undoubtedly their first choice. While some put forward their commitment to humanitarian causes or bask in the glamour of Hollywood faces, others play an artistic hand. read more