TAG Heuer and Tanya Streeter

Tanya Streeter, a world champion free-diver, is one of the most prominent ambassadors of the TAG Heuer brand, along with Tiger Woods, Steve McQueen, Ayrton Senna, Kimi Raikonnen, Marion Jones and David Coulthard.

Back in 2004, Tanya Streeter signed a long-term agreement with the brand, covering development, advertising, public relations and merchandising of TAG Heuer products.

Tanya, being an ideal representative of the TAG Heuer Company, has taken part in designing and developing a new generation of TAG Heuer diving watches.

Tanya Streeter is a perfect embodiment of the core values cherished by the brand: utmost performance, precision and prestige.

She is a real professional in the dangerous area of free-diving, also known as competitive apnea, accompanied by a lot of risks as divers conquer remarkable depths without any supplementary oxygen. Tanya has set or cut many world records, including men's records, pushing herself to the limit, having completely revolutionized her sport.


In 2002, Tanya Streeter managed to beat Loic Leferme's record - the diver reached a depth of 525 feet in 3 minutes and 38 seconds off the Turks and Caicos Islands. According to Tanya, a TAG Heuer watch was of great importance during her record-breaking Turks and Caicos dive.

Tanya gave her preference to a TAG Heuer watch as in diving, precision timekeeping is of crucial importance and it is vital to have a reliable timepiece providing great accuracy even in the most extreme conditions. Tanya was wearing a TAG Heuer Aquagraph on her wrist - a bold professional diving chronograph approved by the US Navy SEALS, boasting 500-meter water-resistance.

Tanya Streeter is really pleased and honored to be a part of the TAG Heuer team, being committed to sharing the brand's values. The free-diver also highly appreciates TAG Heuer's Aquaracer line, and the brand's advertising poster shows her wearing a 300M Aquaracer Quartz watch.

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