TAG Heuer and Parsons Announce Winners of "Art of Watchmaking" Competition

Dec 23, 2010
TAG Heuer and Parsons The New School for Design have finally announced the winners of the Art of Watchmaking. The competition lasted 10 weeks. The Parson students were divided into eight teams and were given the task to reinterpret the TAG Heuer iconic Monaco chronograph.

All members of the three winning teams will be awarded with a monetary prize and a TAG Heuer watch. TAG Heuer also intends to produce one of the first-place Monaco watch designs in a limited edition.

Each team presented three concepts, and explained their inspiration, target consumer and philosophy behind the watch design. The students felt really enthusiastic about the competition and came up with highly original concepts, including a Monaco watch featuring a rotating case and even the design suggested by the New York City transportation system.

The students' ideas born out of their irrepressible stream of creativity reflected the avant-garde, daring spirit of the Swiss watchmaking brand.

The three winning teams are the following:

First Place: The team of Yong Yi Lee, Yoav Menachem and Amit Ran presented a sleek, black Monaco watch with a shield over the face. The shield features the limited edition number.

Second Place: The team of Enrique Diaz Rato de Zabala, Michelle Organ and You Jin Sung created a black ceramic Monaco watch embellished with neon accents.

Third Place: The team of Yusuke Sekiguchi, Christopher Beatty and Helen Kim introduced a Monaco watch that boasts naturally grown crystals on the dial.

Enjoy a great selection of TAG Heuer Monaco watches:



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