Unique TAG Heuer and Parsons Students Project on Monaco

In September 2010, TAG Heuer and Parsons The New School for Design joined efforts on a unique project - the “Art of Watchmaking”. Parsons product design students open up their creative talents working on the reinterpretation of a TAG Heuer legendary watch - the Monaco Automatic Chronograph, while studying Haute Horology.

At the start of the competition, the 26 junior-level Parsons students were given a comprehensive overview of the Monaco. The iconic timepiece was born in 1969, having introduced fresh codes of watch design and engineering. Its waterproof square case accommodated the world’s first self-winding automatic chronograph movement.

The students were divided into eight groups. Their task was to create their own interpretations of the Monaco. They were free to choose the materials, the dial color and design, sub-dials, hands, indexes and folding buckle. They had to maintain the signature shape of the case with its clean, geometric lines.

The young gifted students, guided by the brand’s master watchmakers, were introduced into the world of high-end watch production and worked together in the design studio. The three winning timepiece designs were selected. TAG Heuer intends to produce the best watch design in a limited edition. This collaboration allowed TAG Heuer to infuse new creative stream of energy into its watches’ design process.

TAG Heuer promises to announce the first, second and third-place winners on December 17.

Enjoy a great selection of TAG Heuer Monaco watches: