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TAG Heuer - Kimi Raikkonen - The Story Continues

Feb 28, 2008
The Scuderia Ferrari driver and F1 World Champion 2007 Kimi Raikkonen has extended the long-term contract with TAG Heuer, the legendary Swiss watchmaking company.

Kimi has joined TAG Heuer Dream Team of Ambassadors in 2002. The F1 champion has taken active part in designing and developing TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear.

Universally known as "Ice Man", Kimi Raikkonen together with his wife Jenni have recently participated in an exclusive photo-shooting session for the new TAG Heuer advertising campaign.

To mark Kimi's extraordinary performance in 2007 F1 Championship, TAG Heuer is going to launch the brand's most ambitious rollout inspired by Iceman.

In the spring of 2008, we will witness the launch of new TAG Heuer Kimi Raikkonen sunglasses. The collection will be followed by the introduction of a "Limited edition Kimi Raikkonen sports watch" in the fall of 2008.



In everyday life Kimi expresses great interest in design and modern technologies and prefers to wear TAG Heuer Carrera Racing watch and a new model of TAG Heuer Formula 1.

Having reaffirmed the remarkable cooperation with Kimi Raikkonen, Scuderia Ferrari driver and F1 World Champion 2007, TAG Heuer has once again strengthened its reputation of the brand that partners with the greatest F1 drivers in the world.

TAG Heuer, acting as the official Timekeeper of Formula One racing since 1992, is currently working on the new projects, being proud of its partnership with Kimi Raikkonen, a young man of outstanding talent and unlimited potential who personifies the core values of the brand.

Interested in Tag Heuer Men's Formula 1 Chronograph watches?


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posted by: Kimi's fan / Jul 07, 2008 11:44 PM
Kimi Raikkonen is my favorite Formula One star! I have just read about his remarkable career. I have never heard he joined the motor racing world as early as at the age of 10 (he actually participated in the national and international kart racing). At the age of 21 he won the British Renault Championship - 7 wins out of 10! He joined SauberF1 in 2001 and after one season he was reived by Ron Dennis. During 5 years with McLaren F1, Kimi highlighted his career with 9 wins, 11 poles and 19 fastest laps and finished 2 seasons vice-champions.
In 2007 Kimi joined Ferrari. His very first race with Ferrari resulted in his first win, first pole position and first fastest lap for the team. And that is not all... The 2007 Formula 1 season resulted in 6 victories, 3 pole positions and 6 fastest laps. No wonder, Kimi has got so many fans! And no wonder Tag Heuer snatched him up as the brand's ambassador. I read about Kimi on the Tag's official site. I would like to wear the same new TAG Heuer Formula 1 as he wears!
posted by: Patrick / Jul 07, 2008 02:09 AM
I acquired a Tag Heuer Men's Formula 1 Chronograph watch for myself and it is a real pleasure to wear a timepiece of such remarkable quality and craftsmanship on the wrist.
The watch I have features an orange face - just like the one on the picture. This is a stylish watch for everyday wearing; it is solid and heavy, yet comfortable; it draws a lot of attention of people around. I believe that you will really enjoy owning a Tag Formula 1. In my opinion, this watch is perfect. In fact, All Tag Heuer watches are worth the price.
posted by: kc / Apr 16, 2008 04:06 PM
Kimi is gonna get his own TAG model this year!!!
posted by: lim / Mar 26, 2008 02:36 AM
Kimi personifies a brand such as TAG. When will the limited edition watches be launched? Any definite date?
posted by: Linda / Mar 03, 2008 01:33 AM
Could't agree more - Kimi is the best ambassodor for such a great brand. I'm really curious to see the latest photos

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