Kimi has joined TAG Heuer Dream Team of Ambassadors in 2002. The F1 champion has taken active part in designing and developing TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear.
Universally known as "Ice Man", Kimi Raikkonen together with his wife Jenni have recently participated in an exclusive photo-shooting session for the new TAG Heuer advertising campaign.
To mark Kimi's extraordinary performance in 2007 F1 Championship, TAG Heuer is going to launch the brand's most ambitious rollout inspired by Iceman.
In the spring of 2008, we will witness the launch of new TAG Heuer Kimi Raikkonen sunglasses. The collection will be followed by the introduction of a "Limited edition Kimi Raikkonen sports watch" in the fall of 2008.
In everyday life Kimi expresses great interest in design and modern technologies and prefers to wear TAG Heuer Carrera Racing watch and a new model of TAG Heuer Formula 1.
Having reaffirmed the remarkable cooperation with Kimi Raikkonen, Scuderia Ferrari driver and F1 World Champion 2007, TAG Heuer has once again strengthened its reputation of the brand that partners with the greatest F1 drivers in the world.
TAG Heuer, acting as the official Timekeeper of Formula One racing since 1992, is currently working on the new projects, being proud of its partnership with Kimi Raikkonen, a young man of outstanding talent and unlimited potential who personifies the core values of the brand.
Interested in Tag Heuer Men's Formula 1 Chronograph watches?