Swatch Presents New Chrono Automatic Collection

Oct 16, 2009
With the release of its Chrono Automatic Collection, the Swiss timepiece and jewelry manufacturer Swatch has boggled the imagination of the most discerning audience.

The premiere collection includes five sporty models, distinguished by fashionable exterior, rugged design, as well as trouble-free timekeeping. The extremely innovative models from the Chrono Automatic line happen to be bold newcomers to the market, dominated by the luxury brands, which manufacture watches with a conventional and more conservative design.

The case of every debut model is crafted from a moulded plastic. Each of five watches is animated by the innovative automatic ETA Calibre C01.211, 3Hz mechanical movement, set with 15 jewels. The entire mechanism is viewable through disc-shaped windows in the crystal glass case-back. This movement offers a power reserve of 46 hours.

Created intentionally for active men, these timepieces make an eloquent sporty style statement, spiced with the matchless exactitude of the Swiss latest movement and technologies.

SVGK 402 - Simply Pure
This imposing watch plays with spectacular contrasts, offering an evolutionary rugged design.

Exposing a transparent clear plastic case, the Swatch watch comes with the structured rubber strap fitted with a brushed stainless steel buckle.

The intricate work of the movement, studded with 15 jewels, can be admired through the disc-shaped window in the crystal glass case-back, which is supported by the polished stainless steel 316L ring.

The crown, chrono pushers and bezel are rendered in brushed stainless steel. The bezel features raised and polished hour markers, which serve to tell the hours, while raised bright minute indexes denote the first quarter of the hour.

This watch case houses a sun brushed silver dial. Protected by a sapphire crystal, it demonstrates black Arabic digits and a black-on-white date exhibition window, located at 3 o’clock. The 30-minute chrono subdial, located at 12 o’clock, the 6-hour subdial, nestled at 6, as well as the continuous seconds sub-dial at 9 o’clock position are encircled in black.


SVGK403 - Sign in the Sky
White gracefulness and gentle style meet and match to create this enchanting model.

Revealing a transparent clear plastic case, this amazing Chrono Automatic watch is mounted on the durable, lightly textured white rubber strap.

The intricate work of the movement, set with 15 jewels, can be admired through the disc-shaped window in the crystal glass case-back, which is supported by the polished stainless steel 316L ring. The crown, chrono pushers and bezel are rendered in brushed stainless steel.


The bezel demonstrates raised hour dots with superlite white tips at hours 1, 2, 3, 6, 9 and 12, as well as polished steel indexes in relief at all other hours. Raised bright minute indexes denote the first quarter of an hour.

The watch’s case is assembled with a sapphire crystal, protecting a sun-brushed silver dial. The latter reveals Arabic numerals (05, 10 …60). Bright applique digits serve to denote 2 and 4 o’clock; double-strip bright applique hour markers display all other hours, except for 9.The black-on-white date exhibition window appears at 3 o’clock.

The dial central zone is embellished with a light grey-on-white crosshatch pattern, which extends to the continuous seconds subdial at 9 o’clock position. The latter exposes black indexes, black numerals and a polished metal hand.

The 30-minute subdial is positioned at 12 o’clock and the 6-hour subdial is located at 6 o’clock. The graceful white central chrono seconds hand is intended for registering stop times. The polished hour and minute hands serve to indicate the time of day.

SVGB400 - Right Track

Black color will always have a special place in designers' hearts and this model is an eloquent proof of this very fact.

Featuring a durable matt black plastic case, this understated Chrono Automatic is secured to the wrist on the black leather alligator pattern strap, which demonstrates a black stitching.

The fascinating work of the automatic movement is visible through the double-disc window in the crystal glass case-back, which is held by a polished stainless steel 316L ring. The crown, chrono pushers and bezel are sculptured in brushed stainless steel. The bezel reveals an engraved white tachometric scale.

The black and sun brushed silver dial is protected by a sapphire glass. Demonstrating neither numerals nor hour markers, the dial showcases a date exhibition window, nestled at 3 o’clock.

The chrono and continuous seconds subdials reveal black indexes against a conventional sun brushed silver background.

Both the 30-minute subdial at 12 o’clock and 6-hour subdial at 6 o’clock show white and red digits, white indexes and red hands. The latter exhibit acronyms ‘min’ and ‘H’ in white, which designate hours and minutes respectively.

Exposing white digits and indexes, the small seconds subdial, placed at 9 o’clock, is also equipped with a polished metal hand.

The graceful white central chrono seconds hand is intended for registering stop times.
The tie-shaped polished squelette metal hour and minute hands, featuring white superlite highlights, serve to indicate the time of the day.

SVGK400G - Blunge
This model represents a rugged navigational instrument, intended for global travelers.

Revealing a moulded transparent clear plastic case, this Chrono Automatic watch is mounted on the bracelet, assembled of contrasting brushed and polished stainless steel 316L links and finished with a fold-over brushed stainless steel 316L clasp.

The fascinating details of the movement, studded with 15 jewels, can be admired through the disc-shaped window in the crystal glass case-back, which is supported by the polished stainless steel ring.

The crown, chrono pushers and bezel are crafted from brushed stainless steel. The bezel demonstrates engraved dark blue Arabic numerals, except for the “24” one, which is presented in orange. The watch front side is fitted with a clear sapphire glass, protecting the sun brushed blue dial.

The global traveler appearance of the Swatch watch is emphasized by a white flange with a ring of three-letter international airport codes (CDG, LAX, HKG, etc), performed in black or orange.

Bright applique Arabic digits denote hours 1, 2, 4, 5, 7, 8, 10 and 11 on the dial. The black-on-white date exhibition window is located at 3 o’clock.

The 30-minute subdial, positioned at 12 o’clock, demonstrates a blue hand, the 6-hour subdial at 6 o’clock reveals a bright metal hand and the continuous seconds subdial, placed at 9 o’clock has an orange hand.

The graceful orange central chrono seconds hand is meant for registering stop times. The bright tapered hour and minute hands, featuring white superlite tips, serve to indicate the time of the day. The hour hand demonstrates a small squelette exhibition window.

SVGK401G - Silver Class
The Swatch watch affirms its character in exquisite style and demonstrates an enviable degree of elegance, largely attainable due to grey-scale shades.

Exhibiting a transparent plastic case, this Chrono Automatic watch comes with the bracelet, formed of contrasting brushed and polished stainless steel links and fitted with a fold-over clasp, sculptured in the same material.

The intricate work of the automatic movement, paved with 15 jewels, can be watched through the disc-shaped window in the crystal glass case-back, which is held by the polished stainless steel ring.

The polished crown, chrono pushers and the bezel, exposing the contrasting brushed and polish finish, are manufactured from stainless steel.

The vertical brushed silver aluminium dial is protected by a sapphire crystal. The bright applique Arabic digits denote hours 1, 2, 4, 5, 7, 8, 10 and 11. A white-on-black date exhibition window nestles at 3 o’clock.

Both the 30-minute counter, located at 12 o’clock, and the 6-hour counter, placed at 6 o’clock, feature the brushed silver dials, enfolded in bright applique concentric rings. All subdials demonstrate black numerals and indexes as well as black hands.

The graceful orange central chrono seconds hand is intended for registering stop times. The black squelette hour and minute hands, exposing white superlite highlights, serve to indicate the time of the day.


From October 15th, the Swatch Chrono Automatic Collection, reviewed by Watches.InfoNIAC.com, will be offered in all Swatch sales points.

Look through a great selection of stylish Swatch watches:


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posted by: / Oct 16, 2009

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