Greubel Forsey Inaugurates First Salon in Hong Kong

The first Greubel Forsey presentation salon, entirely devoted to the young watchmaking brand, opened its doors on the 23rd of April 2010. The inauguration ceremony was held by Stephen Forsey, co-founder of the horological company.

The Private Room can be found within the area of the Elegant Watch & Jewellery boutique, located in the Central district of Hong Kong. In complete alignment with the brand’s philosophy, the salon represents an elegant backdrop for Greubel Forsey extraordinary collections.

The establishment of the Private Room is a milestone in the history of the brand based in Chaux-de-Fonds. It gives the young Swiss manufacture an optimal foundation for the future, cementing its placement in the fast expanding Asian market.

As Stephen Forsey pointed out, the Private Room, decorated with a contemporary luxurious interior, exudes a serene atmosphere which is in line with that of Greubel Forsey manufacture. The company’s highly qualified craftsmen have always created timepieces with a scrupulous attention to detail in an unending quest for excellence. With the Private Room, the brand’s partners will be offered a perfect opportunity to work with the same passion and strive for perfection.

Due to its favorable geographic location in Asia, Hong Kong opens up new horizons for the Swiss watchmaker. Inauguration of the Private Room signifies the brand’s new beginnings in the immense market full of discerning watch enthusiasts and experts.

Guests of the new presentation salon will be offered a great chance to admire the remarkable Greubel Forsey watch collection. It embraces three fascinating new models, announced by the brand at its first SIHH held in Geneve earlier this year: a Double Tourbillon Technique available with a 5N red gold case, a Tourbillon 24 Secondes, featuring a platinum case and a black gold dial, and an Invention Piece 3, which employs a platinum case.