Meet Romain Jerome Selfridges DNA Watch

Jun 16, 2011
Romain Jerome is delighted to present its new Selfridges DNA watch - a respectful nod to the brands new retail partner Selfridges & Co. in London. The model is offered in a limited series of just 9 pieces.


The new Romain Jerome watch is set in a 46mm case. Its sides are made of black satin-finished PVD-coated steel. The case boasts black ceramic paws with titanium screws. The matt black ceramic is also employed in the manufacturing of the bezel. At 3 oclock the model features a black PVD-coated steel winding crown with black rubber.

The bottom of the case is engraved with a map of London. It exhibits a yellow-lacquered oblong marker indicating the exact location of the Selfridges department store. The water-resistance of the case is assured down to 3 atm.

The new Romain Jerome Selfridges DNA watch reveals a black dial with two intersecting yellow lines. It is completed with central skeletonized hands, pointing to hours and minutes. The small seconds tick away in a counter at 9 oclock.

Animating the functions is a mechanical self-winding calibre RJ002-A1 movement. Set with 23 jewels, it runs at the rate of 28,800 vibrations per hour and offers a 42-hour power reserve.

The new Romain Jerome watch is coupled with a black rolled-edge Alcantara strap, adorned with yellow stitching. It joins to a folding clasp in black PVD-coated steel.

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posted by: / Jun 16, 2011

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