As nobody is surprised by watches with hundreds of diamonds and sophisticated tourbillions today, Geneva-based watchmaker Romain Jerome allows imagination to flow freely and reach the space via an amazing Moon-dust timepiece.
The second Romain Jerome exclusive watch collection - the Moon Dust-DNA - follows the success of the Titanic-DNA collection, paying tribute to the greatest maritime legend ever, comprising watches produced from steel and coal taken from the famous ocean liner.
Now, the Moon Dust-DNA collection celebrates the most exciting adventure of the humankind - the conquest of space, having been inspired by the brightest figures in the conquest of space.
The Moon Dust-DNA watches are based on the unique combination of "inaccessible materials":
- The dial of the watch, featuring tiny craters, is based on a mineral deposit, including real Moon dust from the moon rock taken during the first visit to the Moon.
- The case, 46mm-in-diameter, is crafted from steel and titanium and incorporates steel taken from the Apollo XI space-shuttle.
- The rusted steel paws incorporate pieces of the Soyuz spacecraft.
- The strap comprises fibers taken from a spacesuit worn on the ISS mission.
The origin of each of the materials used is provided with the legal certification authenticated in Switzerland. Moreover, each Moon Dust-DNA wristwatch will be accompanied by a certificate from the Association of Space Explorers (ASE) .
Romain Jerome intends to produce 1,969 pieces of the Moon Dust-DNA, the number that matches the year of the first journey to the Moon performed by Neil Armstrong and Buzz Aldrin.
The Moon Dust-DNA watches will be offered at the minimum price of 15,000 dollars, but the price may reach half a million dollars! The collection will be unveiled to customers at Baselworld 2009.
The Titanic watches, introduced in 2007, has been enjoying strong demand and Romain Jerome has an order backlog of 50 million Swiss francs (equal to 42.48 million dollars) for the timepieces, ranging in price from 7,000 to 500,000 Swiss francs.
Romain Jerome decided to unveil its second collection faster than initially intended as they did not want to become the "Titanic" brand."