New Rolex Sea-Dweller DEEPSEA for Conquerors of Extreme Depths
The new Rolex Oyster Perpetual Sea-Dweller DEEPSEA provides a remarkable waterproofness to an extreme depth of 3,900 meters (equal to12, 800 feet). The diver's watch has required its creators to come up with a few innovative decisions - the timepiece is based on a RINGLOCK SYSTEM, a new Rolex-patented case architecture that is able to resist the colossal pressure exerted by water at extreme depths.  read more

Unknown Facts about Platinum
Today a lot of leading watch-making companies, such as Patek Philippe, Vacheron Constantin, Tag Heuer, IWC, Rolex, and Breitling manufacture platinum watches. In fact, platinum is not a 'new' metal in the horology field. read more

New Vintage Watch Site Making Waves
Here is a review of a new vintage watch blog that is doing something never done before. They are manually scouring the internet for the most interesting and cool vintage watches for sale. They are non-profit and doing it just to help people realize that vintage watches are just as cool and stylish as anything new. This review comes from the KronosClub and it is very supportive of this new site.  read more

Rolex Creates Oyster Perpetual Datejust II Rolesor 41mm Watch
Rolex has unveiled a new version of its Oyster Perpetual Datejust Rolesor. For the first time, the case of the timepiece measures 41mm in diameter. It demonstrates an elegant gold fluted bezel.

The initial Rolex Oyster Perpetual Datejust Rolesor appeared 60 years ago. The watch has become a symbol of timeless fashion and luxury. It’s a true must-have! The initial model has been redesigned more than once and its new variations have featured the latest horological innovations.

The Rolex Oyster Perpetual Datejust II Rolesor 41 mm watch accommodates a self-winding movement designed and manufactured independently by Rolex. The movement is equipped with a Parachrom hairspring, boasting remarkable resistance to shocks and magnetic fields. It is also fitted with new Paraflex shock absorbers to guarantee great chronometric precision and reliability. The COSC-chronometer-certified movement gives an advantage of a 48-hour power reserve.
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Hodinkee Now Features Discussion Forum
My favorite watch website has just launched a great new feature, a discussion forum. You can simply get a membership ID for it then write about anything you want. It just launched this morning and i'm guessing it will become THE place to talk about vintage watches. Hodinkee is the best vintage watch site around, no question. Keep on supporting them! read more

Rolex Oyster Perpetual Explorer 39mm Watch - Reliable and Robust
The rich history of Rolex Oyster Perpetual watches have been highlighted by some remarkable human achievements. In 1953, Sir Edmund Hillary and Tensing Norgay conquered Everest, accompanied by reliable timekeeping instruments - Rolex Oyster Perpetual watches.

Their direct descendent, the Explorer, is another Rolex watch created in the spirit of a man’s irrepressible need for meeting new challenges. Starting with the late 1920s, Rolex has been using the outside world as a laboratory to test its timepiece under real conditions, having equipped numerous expeditions in the Himalayas and used their experience for its further product development.

A true embodiment of persistence, experience and creativity, the new Rolex Oyster Perpetual Explorer 39mm watch is devoted to its heritage and unique identity.

The watch is sculptured from 904L steel, the material highly appreciated by watchmakers for its outstanding anti-corrosion properties. read more

Rolex Oyster Perpetual Submariner Date Watch - Feel Power of Seduction
The Submariner, a legendary divers’ watch, was initially introduced by Rolex in 1953 and has come through a successful evolution process ever since. Having become the symbol of the brand’s supremacy in waterproofness, the Submariner boasted 100-, 200-, and, finally, 300-meter water-resistance.

In 2010, Rolex is pleased to present new versions of its timeless Submariner watch – the Oyster Perpetual Submariner Date. Now, the watch is crafted in 904L steel and demonstrates new features.

The case of the new Submariner measures 40mm in diameter. It is available with a black or green dial and bezel. The robust construction boasts supreme corrosion-resistance. It incorporates a new unidirectional rotatable bezel equipped with a remarkably scratchproof black Cerachrom insert (green for the variation featuring a green dial).  read more

Rolex Unveils Oyster Perpetual Datejust Lady Watch Collection
The illustrious watch manufacture Rolex has brought forth its enchanting Oyster Perpetual Datejust Lady collection. A vibrant tribute to beauty and femininity, the lady’s watches have been intentionally created for refined women.

The new Rolex watches have been created in a variety of dial interpretations and decorations. Floral motifs against a dark rhodium background, as well as champagne and pink dials are born, utilizing an electroforming technique. It represents a subtle deposition of material, which recreates the design with matchless exactitude. Due to these alluring patterns, the dials acquire pleasant volumes.

The lady’s watches included in the Oyster Perpetual Datejust Lady collection are fitted either with a fluted or domed bezel, illuminated by the play of 24 or 46 diamonds.

The true eye-catcher of every dial is a gem-set Roman numeral hour marker located at 6 o’clock. It lends a decidedly feminine touch, while highlighting the exquisite craftsmanship of the display.
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Most Highly Demanded Rolex Watches in USA
Melrose Jewelers is the leading online retailer of authentic men's and women's Rolex Watches in the USA.

According to the company, in spite of the economy's slow-down, high-end Rolex models are still in great demand. While the luxury goods sector experiences a general decline in sales, the watches from the Rolex Datejust line, featuring an edgier diamond dial and bezel, are among true luxury bestsellers.

The models enjoying the greatest demand are the following: String Diamond Dial Rolex Datejusts, Channel set diamond bezel Rolex Datejusts, Mother of Pearl dial Rolex Datejusts and Rolex Day Date Presidents.
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Rolex Day-Date II
Rolex has recently introduced its Day-Date II. The watch is crafted in 18K yellow, white or Everose gold. It is also available in platinum.

The new Rolex watch features a 41-mm case with a fluted or polished bezel. The case, 100-meter water-resistant, houses the new calibre 3156, a movement with a PARACHROM hairspring of great resistance to shocks and magnetic fields. It is fitted with new PARAFLEX shock absorbers. These features enhance the watch's chronometric precision and remarkable reliability.

The Day-Date II boasts a new range of dials featuring either contemporary or traditional designs.

The Rolex watch goes on a comfortable Super-President bracelet with a Crownclasp.
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Cosmograph Daytona White Gold and Diamonds From Rolex
Rolex unveiled its two novel Cosmograph Daytona luxury timekeeping companions at Baselworld 2009.

Both models’ cases, sculptured in polished 18k white gold, boast a diameter of 40 mm. Each of them exposes two rows of diamonds, blue enamel Arabic numerals, a dial paved with diamonds or diamonds and rubies with a diamond-set dial.

The new Daytona’s models are animated by the in-house manufactured caliber 4130 automatic chronograph movement, which comprises 290 parts and is set with 44 jewels.

The timepieces offer a power reserve of 72 hours. Each of the models has received a COSC certificate.

The water-resistance of the watches is down to 30 meters. Both versions are accompanied by a standard leather strap fitted with a clasp.

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Time and Gems Presents Rolex Black Gold Submariner and Black Gold Daytona Watches
A luxury watch retailer, notable for its customization of pre-owned Rolex models, Time & Gems is excited to introduce a world exclusive collection, which embraces Black Gold Submariner and Black Gold Daytona watches.

The two-tone Rolex watches employ imposing cases, sculptured from 18K yellow gold and stainless steel. They proudly reveal DLC-treated surfaces. Born as a result of PVD process, this treatment lends each model an alluring appearance and protects it against potential scratches.

The Black Gold Submariner watch shows off a clearly laid-out dial, completed with large hour-markers. Performed in white, they stand out against the black background. The eight hour-markers are dot-shaped. Those at 6 and 9 o’clock are presented in the form of a stick. An appealing triangle serves as the 12 o’clock hour-marker. The time is indicated by elegant hands in the center. The date indication is offered at 3 o’clock, beneath the magnifying glass.  read more

Rolex Oyster Perpetual Datejust Special Edition Watch - Delicate Splendor
The house of Rolex gladly delivers its new Oyster Perpetual Datejust Special Edition lady’s watch.

The novelty is offered in a 34mm Oyster type case, rendered in 18 ct Everose gold. It demonstrates a polished finish. The new Rolex watch sports a bezel, illuminated by the play of 12 brilliant-cut diamonds, totaling to 0.39 carats.

At 3 o’clock the case features a screw-down winding crown, equipped with a Twinlock double waterproofness system. On its top the model is protected by a scratch-resistant sapphire crystal. The date area is covered by a Cyclops lens, anti-reflective on both sides. The case is also endowed with a screw-down back part with Rolex fluting. The water-resistance of the model is assured down to 100 meters.
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Rolex Oyster Perpetual Cosmograph Daytona for Bold Men
The Rolex Oyster Perpetual Cosmograph Daytona watch is created for men who adore exclusivity, great performance and fine craftsmanship of timekeeping accessories.

The timepiece showcases an 18K yellow gold case that measures 40 mm in diameter. The watch is secured to the wrist with a brown leather strap that adds a sporty edge to the entire construction.

The white mother-of-pearl dial reveals 8 diamond hour markers. The chronograph watch features a tachymeter, synthetic sapphire crystal, and fold-through buckle deployment clasp. The watch accommodates a 44 jewel chronometer automatic movement.

The Rolex watch's retail price is around 21,400 dollars. read more

Unique Rolex Watch Collection to be Presented by Patrizzi & Co
Patrizzi & Co, a new watch auction house, is to hold the sale of the world-class Rolex watch collection of Davide Blei on December 14 in Milan. The auction house is managed by the founder of Antiquorum, Osvaldo Patrizzi.

The bidders will compete for 130 rare Rolex watches. An estimated value of the collection is 7.2 million Swiss Francs. The sale of Blei's Rolex watches was initially announced by Antiquorum in Fall 2007, but was cancelled because of concerns over a bank guarantee.

Blei's collection may rightfully be compared to the famous collection accumulated by Rolex expert Guido Mondani, who had an ambitious dream to collect the widest range of Rolex references. In his turn, Davide Blei wanted to get the rarest Rolex specialties.

The sale catalog is to be unveiled in an exclusively digital format. It contains such unique timepieces as a Ref. 6062 crafted in 18K rose gold. This is a triple-calendar moon-phase Rolex watch featuring a 'star' dial. The collection also contains a range of Rolex chronographs predating the Daytona, as well as a Rolex Submariner watch dating back to the early 1950-s. The perfect condition of the timepiece may boost bids to 150,000 Euros.

Davide Blei has long been collecting exceptional timepieces, and rare Rolex and Patek Philippe references in particular. The collector is also famous for his passion for Lalique glass, the 17th century English silver and international contemporary art.
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Rolex Oyster Perpertual Cosmograph Daytona 2011 Watch - Homage to Legendary Heritage
Rolex is glad to offer its new Oyster Perpertual Cosmograph Daytona 2011 watch, which combines appealing design and high-quality craftsmanship.

Originally issued in 1963, the Cosmograph Daytona watch was closely associated with the world of speed and automobile sport. The part of its name that is “Daytona” refers to the most famous motor racing circuit in the United States.

The new version of the acclaimed Rolex watch is proposed with an everose gold case. The alloy is created by the brand. The case is offset by a monobloc black cerachrom bezel, which brings to mind that of the 1965 timepiece. Characterized by perfect readability, it is produced from advanced ceramic, which is non-fading as well as corrosion and scratch-resistant.
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Rolex Oyster Perpetual Explorer II Watch - Extremely Durable
Rolex is thrilled to unveil its impressive Oyster Perpetual Explorer II watch. Characterized by rugged durability and reliability, this professional timekeeping instrument will surely become an instant favorite among mountaineers, speleologists and polar explorers.

The new Rolex watch is set in an imposing 40 mm case, rendered in 904L steel. At 3 o’clock it features a Twinlock winding crown, skillfully protected by shoulders. The model is built to be water-resistant up to 100 meters.

The case carries a fixed 24-hour graduated bezel, which holds in place a top quality sapphire crystal. It is equipped with a Cyclops lens, located over a date aperture at 3 o’clock.
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Andy Roddick Wears Rolex Oyster Perpetual Day-Date
The Rolex Oyster Perpetual Day-Date is one of the favorite watches of Andy Roddick.

The case of the chronometer is crafted in 18-K white gold and measures 36 mm in diameter. The case construction incorporates domed bezel and is 30-meter water-resistant. The Rolex watch goes on an oyster bracelet.

The dial is embellished with a blue-wave pattern. It features Arabic numerals, big day display and Rolex logo at 12 o'clock. The date display is found at 3 o'clock, while the 'Swiss made' logo is found at 6 o'clock.

This Rolex series received 'Day-Date' name as it became the first watch in the world to display the fully spelt-out day of the week and the date.

Andy Roddick is an American professional tennis player. The tennis star, ranked among the top players in the world, was born on August 30, 1982. He gained victory at the Grand Slam title at the 2003 US Open. Andy has also reached three other Grand Slam finals - Wimbledon twice and US Open. Roddick proudly holds the fastest tennis serve record, clocked at 155 mph (249.4 km/h). He reached the record on September 27, 2004 in Davis Cup Semifinal, having beat Vladimir Voltchkov, so the US took 2-0 lead over Belarus.
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Lorena Ochoa Wears a Rolex Watch at 2008 Evian Masters
On the list of Rolex ambassadors you will find true golf legends, including Gary Player, Arnold Palmer, Annika Sorenstam and Jack Nicklaus. No wonder, professional golfers often choose Rolex watches as the best timekeeping companion during the play and everyday activities - they highly appreciate the remarkable durability of Rolex mechanical movements, boasting robust design and construction, developed to withstand the violent G-forces of a golf swing.  read more

New Rolex Book to Commemorate the Brand's Anniversary
The Rolex Watch Company has launched a new book to commemorate the 100th anniversary of the brand. The book is entitled "1908-2008: 100 Years of Rolex". It will be available worldwide in a limited edition of 4,000 copies.

The 320-page book features nice illustrations and covers a variety of topics and trivia that are sure to arouse great interest in avid watch collectors and Rolex fans. The Rolex book includes sections devoted to the origin of the Oyster Perpetual "Milgauss", the history of iconic Rolex watches such as the Daytona, the Submariner, and the GMT-Master, as well as Rolex James Bond.

The book has been written by Rolex expert and collector Guido Mondani. He is the owner of the world-famous Rolex collection, the subject of a recent record-breaking Antiquorum auction.

The new Rolex book will be available in English or Italian at the price set at 512 Swiss Francs (320 Euros).
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