
Such models as the Cerix, the Ceramica and the V10K serve as remarkable examples of Rado's expertise in developing black watches. One more brand that has greatly contributed to popularization and enlarging the category of black timepieces is Chase-Durer with headquarters in Los Angeles.
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In 2007, Rado turned back to ceramics, having developed an all-white timepiece - the True White Pure Jubile.Anonimo's Polluce watch is housed in a case produced from a bronze alloy, a mixture of bronze, aluminum, iron and nickel, often used for making torpedo flanges and airplane propellers.
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The stylish Rado watch is produced from high-tech ceramics, a material highly appreciated among watchmakers for its light weight, durability, scratch-resistance and smooth touch. The timepiece is housed in 33x26mm case with scratch-resistant sapphire crystal.
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Entirely ceramic, the Ceramica by Rado is now also available in a chronograph version. Precision in time.
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The decidedly profiled, platinum-finish case of the Rado watch sparkles with 30 snow-white diamonds. The elegant timepiece is destined to win appreciation of the modern self-assured lady who needs a glamorous yet functional timepiece radiating with timeless beauty
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In the words of Rado: "While other brands use conventional materials like gold, brass or steel, Rado goes for materials of the future such as high-tech diamond, high-tech lanthanum, sapphire crystal, hardmetal or high-tech ceramics. And this is always in the endeavour to develop design/material combinations that unite in perfect harmony the double functions of the watch as a modern piece of jewellery and a functional timepiece".
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New Rado Sintra Gold Jubilee is a harmonious, monochrome and dazzling timekeeping creation. The watch proudly demonstrates an eye-pleasing world first - the gilded ceramic finish. The exclusive gold finish that required years of research touches the Rado iconic Sintra case, bracelet and crown with a stunning brilliance. The tone-on-tone metallized sapphire crystal creates a golden flow reflecting the light.
The watch hugs the wrist with a gilded ceramic bracelet fitted with a titanium safety clasp to provide perfect elegance and comfort. The scratch-resistant gilded ceramic case of the watch is available in 4 sizes from S to XXL equipped with a quartz ETA movement also in 4 sizes: S to XXL.
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The clear-cut lines and red logo with the stylised, oscillating anchor, Rado's symbol that indicates a self-winding movement, lend an additional note of refinement to the dial. The gentle barrel shaped case and integrated bracelet mirror that of the recognisable flowing lines of the Sintra range.
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For the exhibit, Matsuhisa created 10 dishes inspired by Rado timepieces and displayed them in a manner that resembled the design of the watch. Martyn Thompson photographed the collection
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The Rado Ceramica collection sheds light on the brand's historically important black and gold watch models. The new timepieces to join the collection sport a sophisticated and contemporary color range.
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Swiss watch company Rado honored those affected by breast cancer with a multimedia event in Times Square, New York. Breast cancer survivors (whose names were entered on Rado's Web site) and their supporters gathered in Times Square to watch the names appear on multiple LED screens for an hour. Companies that donated their LED screens for the event included Cingular Wireless, MTV, Prudential and Toys "R" Us.
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