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Blancpain, one of the oldest watch brands in the world, is proud to invite all its fans and connoisseurs of exclusive Watchmaking to its new Boutique in Switzerland. This is already the second store of the brand in the country.

The new Boutique is located on the corner of Zurich's renowned Bahnhofstrasse and Paradeplatz. It represents a two-floor 100 square-meter store inviting its visitors to see the exclusive displays of the Blancpain watch collections.

Blancpain Boutiques in Switzerland are an embodiment of the philosophy of the Manufacture in Le Brassus, a village at the far end of the Lac de Joux. Visitors of the stores will be able to feel the same spirit that prevails in the workshops of Blancpain master-watchmakers.

The interior design of the new boutique has been created by a skilled cabinetmaker from the Vallee de Joux. It is inspired by the regional heritage and the Blancpain horological know-how accumulated during the past 270 years.
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Seiko self-powered Kinetic watches are really highly demanded these days. The timepieces from the range incorporate a mechanical winder for keeping energy in a battery driving a quartz movement. An offset weight rotates around an axle when the watch's wearer moves his arm. In case of automatic watches, these moves wind a main spring. As for the Seiko Kinetic technology, the arm's moves result in enough power for charging the battery.

In 2007, the Seiko Velatura watch collection was joined by marine-themed watches - a range of eleven models equipped with four different Kinetic quartz movements. Two of the movements are brand-new. The new yacht timer movements offer a one-of-a-kind countdown/stopwatch combination, a really useful feature for yacht racers.

The new watches have incorporated the innovative Seiko Kinetic Direct Drive technology that allows to hand-wind the watches for faster charging. When the watch's owner hand-winds the timepiece, the gauge 'revs' indicating how fast it is wound. When the winding is stopped, the needle moves to indicate how much energy has been accumulated.

The new Seiko Velatura watches feature diamond-shaped hands. Their dials are characterized by great readability. They are protected by sapphire crystals with anti-reflective coatings. The watches are available at the price ranging from 845 to 1,200 dollars.


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The official website of the watch manufacturer IWC Schaffhausen invites its visitors to watch the short film of a multimedia performance by the Sydney Theatre Company.

The film, starring Oscar winner Cate Blanchett and famous Hollywood actor Joseph Fiennes, is an interpretation-story telling about IWC founder Florentine Ariosto Jones and his wife and his first steps towards watch manufacturing.

The multimedia stage play was premiered to 1,700 guests at a gala night held by IWC at the SIHH watch fair in Geneva. Now everyone interested may view the play as a 20-minute short film on www.iwc.com/thecrossing. It's also worth mentioning that the 'Making-of' section on the site provides interviews with Cate Blanchett, the film director and other actors.

The Sydney Theatre Company has created an exciting cultural project paying tribute to the 140th anniversary of IWC. The multimedia theatre performance is a creative interpretation of the myth associated with Florentine Ariosto Jones.

In the film, Cate Blanchett is the pregnant wife left behind by the IWC founder, played by Joseph Fiennes. The adventurous watchmaker and engineer, in a bold attempt to realize his dream, comes to Europe trying to establish and develop the manufacture of watch movements and raise it to a new and cheaper level of production.

According to director Nigel Jamieson, it took him three months to dramatize the myth of the IWC foundation that actually lasts just 20 minutes and is presented as a short film on the site.
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The Omega Seamaster 300M GMT watch is a highly durable and functional timepiece providing a multiple time zone function. The watch incorporates an independently adjustable 12-hour hand. All you have to do to change the local time is to unscrew the crown, and turn it forwards or backwards, thus moving the hand as many hours backwards or forwards as it is necessary.

The red 24-hour hand and the 24-hour rotatable bezel are responsible for featuring the time in the second time zone. In case you badly need a temporary third time zone, you can rotate the bezel to get this done.

The Omega Seamaster watch offers a supreme readability of the dial in the dark, as hour figures and hands feature bold Superluminova applications.

The handsome Omega Seamaster 300M GMT watch accommodates an Omega's modified ETA calibre, a COSC-certified chronometer. The watch boasts 300-meter water-resistance, the same as the Seamaster Diver Chronometer.

The timepiece is destined for adventurers who need an all-around top-quality watch characterized by distinctive style and supreme performance.
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Thirty years ago Audemars Piguet unveiled the first ever ultra-thin self-winding perpetual calendar watch.

In 2008, the Swiss watch company created its special anniversary edition Jules Audemars 30th Anniversary Perpetual Calendar. The timepiece will be available in a limited edition of only 90 pieces. The watch accommodates a movement that is merely 4 millimetres thick.

The Kaliber 2120/2802 is an ultra-thin, self-winding movement comprising 355 parts. The mechanism features the day, date, month, moon-phases and leap-year cycle complications. The perpetual calendar of the watch will not need any correction before March 1st, 2100.
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The latest auction of Heritage Auction Galleries took place on May 20, in Dallas. 'Fine Jewelry and Timepieces Signature Auction' accumulated 1.4 million dollars on 667 lots. Among the most amazing lots was an extremely rare "James Bond" Submariner Rolex watch that was acquired for 107,550 dollars.

It is interesting to mention that the auction also sold other remarkable lots: a platinum and yellow-diamond ring for 131,450 dollars and a Patek Philippe Men's Gold Ref. 1579 Chronograph Watch with Register circa 1950 for 65,725 , the.

According to auction director Jill Burgum, the auction house received the notable Rolex watch at an Appraisal Day event organized in San Antonio, Texas. They expected the timepiece to bring in between 500-1,000 dollars. Having held some research, they found out that the Rolex watch, a 5510 model circa 1958, represented a very rare piece. In fact, the 5510 model is believed to be the rarest of the Rolex Submariner models.

Author Ian Fleming's James Bond character was wearing the Rolex watch in Dr. No, From Russia with Love, Goldfinger and Thunderball.
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The Citizen Eco-Drive Men's Black Skyhawk Watch first of all impresses by its boldly masculine look. This highly precise timekeeping instrument has been developed to provide advanced timing functions based on the latest technology.

The Citizen Skyhawk watch is equipped with a unique Eco-Drive system absorbing sunlight and any artificial light through the crystal and dial, thus continuously recharging the watch.

The timepiece provides a wide range of useful functions, including the following: time and calendar in twenty-two time zones, thirty cities, three world time alarms, a 99-minute countdown timer, one-touch interchangeable analog/digital time, and 1/100-second chronograph measuring up to 24 hours.

The 44mm black ion-plated stainless steel case of the Citizen Eco-Drive Men's Black Skyhawk Watch is topped by a bi-directional rotating slide rule. The case construction has incorporated a scratch-resistant, non-reflective mineral crystal and guarantees 100-meter water-resistance.

The black dial of the watch is completed with large white hands with luminous tips and luminous square dial markers.

The Citizen watch embraces the wrist with a black-plated stainless steel bracelet. This timepiece is a really cool choice for frequent travellers and pilots. To put it short, it's comfortable, strong, highly functional and looks great.


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The Cartier Cirque Animalier watch collection unveils majestic jewelry creations depicting various animals crafted in precious metal, and set with gemstones.

The Cartier Cirque Animalier 'Elephant' watch shown reveals an a 18K pink gold case, and an eye-fascinating elephant design in 18K white gold, with emerald eyes. Almost the entire creation is paved with round brilliant diamonds.

The unique timepiece goes on a fabric strap fitted with an 18K pink gold diamond-set buckle. Diamond total weight is about 7.2 carats. The Cartier watch accommodates a Swiss quartz movement, and is fitted with a sapphire crystal.
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Icelink is launching its summer collection styled 'Bikini'. The new 6Timezone Bikini sparkles with 12 diamond stars at the intersection of the hours and places. This glam-chic-diams watch will finely embrace women of character in this summer's hot spots. The watch is provided with an ingenious bracelet exchange mechanism.

The summer model is available in both Small Case and Big Case versions. The retail price of the 6Timezone Bikini starts at CHF 8'500.  read more

This year the Swiss watchmaking company Longines is once again acting as the official partner and timekeeper of the prestigious French Open at Roland Garros, France, illustrating its slogan 'Elegance is an attitude' and its rich heritage in the world of sports.

In the 1990s Longines acted as a sponsor of two talented tennis players - Gabriela Sabatini and Michael Chang. In September 2007, the company announced its partnership with Andre Agassi, one of the most admired tennis players in the world. Agassi is world-famous not only for his brilliant tennis career but also his generosity on and off the court, his temperament during matches and towards his fans, not to mention the player's extensive work with those in need. Agassi is a perfect embodiment of the major values of the Longines Company.  read more

Talented Belgian golfer Nicolas Vanhootegem has become a new brand ambassador of Swiss watchmaker Audemars Piguet, having strengthened the manufacture's continuous association with the sport of golf.

Vanhootegem will represent Audemars Piguet will with other most famous golf players, with Nick Faldo, Vijay Singh, Miguel Angel Jimenez, Lee Westwood, Darren Clarcke, Thomas Levet, and Nora Angehrn on the list.

Nicolas Vanhootegem has been photographed wearing an Audemars Piguet Royal Oak Chronograph. Since 1972, the Royal Oak watch collection has symbolized sporty haute horlogerie, having won the hearts of many watch lovers. Today, it holds the place of one of Audemars Piguet's best-sellers.  read more

This new cell phone watch is the best gadget ever. It looks like a common wristwatch. It is small and very convenient to use. All you have to do is to put the sim card in.

The cell phone watch rings just like a regular cell phone and has 40 ring tones stored in its memory, so you can set it to ring ny ring tone that you like.

The gadget also has the Bluetooth technology built in, so you can use any accessories that you might need. One more advantage is the memory for storing up to 99 phone numbers.

They say you can even send SMS messages with this gadget phone.  read more

This gadget watch appeared as a result of cooperation of the Seiko Watch Company, the Seiko Epson and the E Ink Company. It has a display made of electronic paper. The creators of the watch managed to unite in one gadget electronic paper and a watch mechanism.

The watch looks like a bracelet about 3.5 cm wide. The paper itself is 9 cm x 3 cm - a pretty big screen showing the time. On the bottom of the paper screen there are cool equalizer-like puzzles flashing and changing the shape. It looks really cool when you look at it.  read more

TAG Heuer hosted Maria Sharapova’s 21st birthday party held in New York, April 23, 2008. The fashion and entertainment elite were invited to the party, including Michelle Trachtenberg and Dave Annable, along with designers Vera Wang, Doo.Ri and Brian Wolk and Claude Morais of Ruffian.

Maria Sharapova, a TAG Heuer ambassador since 2004, symbolizes hard work, world-class training and deep commitment to the values cherished in the world of sports and TAG Heuer world. From Wimbledon, U.S. Open and Australian Open championships to being the fifth youngest female tennis player to ever hold the No. 1 spot, Sharapova is the embodiment of glamour and elegance, passion, prestige and performance.
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The Montblanc Star Chronometer watch has joined the renowned Star collection of most elegant watches. The luxurious 41.5mm 18K rose gold case of the watch features stepped lugs, and a large knurled crown bearing the Montblanc logo.

The silvered dial is embellished with an intricate guilloche pattern. The dial is completed with rose gold Roman hour markers, and large dauphine hands covered with luminous material; the semi-circular display at 6 o'clock shows the date via a red pointer. A dial flange has the minute scale accented by six luminous dots.

The Montblanc Star Chronometer is equipped with a self-winding ETA caliber, offering 42-hour power reserve. It goes on an alligator strap.  read more

The Glashutte Original Senator Meissen watch boast a remarkable history, with origins traced back to the towns of Meissen and Glashutte, located in Saxony, Germany, with the word 'manufactory' having a special meaning.

The Glashutte Original watch manufactory sources porcelain dials for its Senator Meissen watch from the state-owned Meissen Porcelain Manufactory, the company producing porcelain products since 1710 and exporting them all over the world.

Porcelain pieces, ornamental and functional, are handmade and feature the prominent Crossed Swords emblem. As though demonstrating its illustrious roots, the dial of the Glashutte Original Senator Meissen also reveals this famed logo.  read more

The House of Cartier, one of the most famous and prestigious watch brands in the world, has joined the extremely limited group of watch manufactures certified to display the highly sought-after Geneva Seal. Cartier master craftsmen have developed and crafted the calibre 9452 MC now crowned by the prestigious certification.

The Geneva Seal dates back to the 19th century, initiated by a guild plagued by counterfeit products. Nowadays it is the true symbol of watchmaking perfection. The certification was enacted into law in 1886, thus representing one of the oldest professional labels. The Geneva Seal is recognized as an indication of independent origin and a guarantee of perfect quality.
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Diane Kruger, worldwide famous German actress, a Jury member of the Berlin Film Festival, has committed to wearing Jaeger-LeCoultre watches on the red carpet and in her daily life. The brand's iconic Reverso, the 101 watch and jewelry-watches will accompany the distinguished ambassadress from Paris to New York via Berlin, Cannes, Venice, and Miami.  read more

Vacheron Constantin received a Gold Award, the prize offered within the framework of the Davey Awards, a competition held among international companies to award the creativity and design of their websites. More than 4,000 companies participated in 2007 competition.  read more

Atlantic Watch has signed a sponsorship agreement with Flavio Marazzi, the world champion in the 5.5-meter class and European champion in the Star class. The Grenchen-based watch, specializing in nautical timekeeping instruments for over one hundred years, has demonstrated its close links to the world of sailing.  read more