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Romain Jerome Titanic DNA Limited Edition

Apr 10, 2008
This sweet looking limited edition Titanic DNA wristwatch from Romain Jerome actually utitlizes real steel from the Titanic. This version in particular uses rusted steel, which I think looks the best.  read more
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2
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Chronometre Royal 1907 the accomplished expression of a three-fold demand

Feb 22, 2008
For an entire century, the Chronometre Royal by Vacheron Constantin has represented the most accomplished expression of this three-fold demand. And it will continue to do so.  read more
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Modelabs Group and TAG Heuer sign an exclusive worldwide licensing agreement for the creation and distribution of a range of “tailor-made” mobile phones

Feb 22, 2008
The first exceptional communication instruments bearing the TAG Heuer signature will reflect the functional excellence and advanced design characteristic of the Swiss watch brand. The latter has assigned its teams of designers and watch developers to this project for a full three years, thereby creating a full range of entirely “tailor-made” mobile phones and related accessories  read more
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Lewis Hamilton: The Formula 1 revelation

Feb 22, 2008
And Ive had the chance to have a collection of TAG Heuer watches to wear on any occasion. My favourite? At the moment its the new TAG Heuer F1, in particular the one with the orange dial.  read more
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2
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The wheels of time keep turning

Feb 22, 2008
Clearly, TAG Heuer is one of them: launched in the 1970s, its Carrera and Monaco watches were directly inspired by motor sports. Monaco owes its success to the movie Le Mans, where it can be seen on Steve McQueens wrist.  read more
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On the art of cultivating a (brand) image

Feb 22, 2008
Following on from TAG Heuer, first to launch the concept of "ambassadors", numerous brands have associated their image with the world of sport, sailing and racing driving being undoubtedly their first choice. While some put forward their commitment to humanitarian causes or bask in the glamour of Hollywood faces, others play an artistic hand.  read more
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Built to Perform: Sports Watches for 2006 and Beyond – Part 3

Feb 22, 2008
This year's Omega Seamaster Planet Ocean is water-resistant to 600 metres and is a COSC certified chronometre.Sailing is an area perfectly suited to watches because of the countdowns before the start of the races.  read more
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2
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Jaeger-LeCoultre Atmos Clocks Are Back

Apr 22, 2008
Visitors of Baselworld 2008 and the SIHH 2008 were surprised to discover magnificent clocks among the exhibits of the most prestigious brands highly respected for their wristwatches, with de Grisogono, Hermes, Franck Muller and Jaeger-LeCoultre among many other companies that have proclaimed their passion for the complex and ancient art of clock-making.

Jaeger-LeCoultre, the proud creator of the legandary Atmos clock, has marked its 175th anniversary with introducing new interpretations of the Atmos clock, for which the year 2008 is also a milestone year.
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Longines celebrates 175 years of history at the Cité du Temps

Feb 22, 2008
This year, Longines is celebrating 175 years of watchmaking heritage. With its rich heritage in mind and with a view to the future, the firm, founded in Saint-Imier in 1832, marked its jubilee by festivities at the Cité du Temps in Geneva. A jewel-watch – the Longines 175 Diamonds – was presented on this occasion, and an exhibition tracing the history of Longines was inaugurated.  read more
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Longines Marks the French Open 2007 by New Chronograph Introduction

Feb 22, 2008
The Longines sports chronograph provides high performance. In its heart there beats a reliable automatic movement based upon utmost precision and elegance.  read more
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votes

Reverso Revelations

Feb 21, 2008
The Reverso is looking resolutely towards the future. This future is inextricably entwined with the conceptual strength, the horological competence, the savoir-faire, the mastery of artistic crafts and the passion that drive the men and women of the Manufacture Jaeger-LeCoultre.The Reverso captures and condenses the very essence of this vitality and these many forms of knowledge, serving as a distinguished ambassador of these admirable qualities.  read more
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votes

Mechanical’s new era

Feb 21, 2008
Then it created the first watch requiring no lubrication, Jaeger-LeCoultre took a historic step (see Cover Story on this subject), and the brand is now leaps and bounds ahead of the rest of the industry. This advance was made possible by the gradual integration of a series of new métiers that have grown out of ancestral practices: metal engineers, chemists, analysts, computer designers, even acousticians working side by side with ‘old’ (and young) master watchmakers.  read more
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The watchmaking Holy Grail

Feb 21, 2008
Recently, a number of steps were taken in this direction—most notably we might mention the utilization of silicon or ceramic ball bearings, used by Jaeger-LeCoultre since 2002—but these advances were only limited improvements because oil and grease still remained indispensable for the other moving parts. Recently, however, there has been a dramatic breakthrough in terms of the oil-less watch.  read more
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2
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The Jaeger-LeCoultre Heritage Gallery

Feb 21, 2008
All have been developed and produced by Jaeger-LeCoultre. They include technical masterpieces, superlative creations, icons and over 300 different mechanical movements.  read more
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2
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Watchmaking and the cinema, united by art and glamour

Feb 21, 2008
This rather relaxed and relatively democratic atmosphere (the ordinary public can watch the viewings, unlike at Cannes) seems to perfectly suit the spirit that drives Jaeger-LeCoultre. A ‘serious’, non-frivolous, innovative, and demanding company, Jaeger-LeCoultre is a brand that considers watchmaking as also rather ‘democratic’ (the quality/price ratio is undoubtedly one of the best in the domain of haute horlogerie)  read more
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2
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AMVOX01 by Jaeger-LeCoultre

Feb 21, 2008
But not all of these relationships have the legitimacy as that which now unites Jaeger-LeCoultre to the legendary Aston Martin.What is less remembered is that the Jaeger ‘branch’ of Jaeger-LeCoultre has a brilliant past in the domain of automobile gauges, the famous Jaeger, which, at its height of glory, equipped many prestige cars, and 95% of racing cars.  read more
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2
votes

Richard Mille RM 018 'Hommage a Boucheron'

Apr 02, 2008
The RM018 tourbillon wristwatch is the brainchild of the spring of inspiration that captured luxury watchmaker Richard Mille and the famous House of Boucheron. To commemorate Boucheron's founding in 1858, the celebrated jeweller of the Place Vendome and Richard Mille have united their talents to create a one-of-a-kind timepiece.

The conceived project represented a new challenge for both companies as they had an ambitious goal of accomplishing a feat never heard of before. As a result, connoiseurs of exceptional watch and jewelry creations now witness the appearance of a world premiere: a timepiece with the wheels of the movement made from semi-precious and precious stones.  read more
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2
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Maggie Cheung - New Piaget Ambassadress

Mar 28, 2008
Internationally famous Hong Kong-born actress Maggie Cheung Man-Yuk has been appointed as a new Piaget Ambassadress. The lady will represent the prominent Swiss brand while traveling throughout the world. Piaget CEO Philippe Leopold-Metzgerwas the one who announced the news about the noteworthy cooperation during a press conference held in Beinjing on March 26, 2008.

Maggie Cheung is one of the most talented Asian actresses. The gorgeous lady has acted in more than 70 films, including 'In the Mood for Love', 'Hero', and 'Center Stage'. The inborn charm and talents of the actress perfectly match Piaget's core values - the brand is highly respected as the producer of most tasteful watches and jewelry pieces.
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2
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Chopard and Mille Miglia

Jul 27, 2007
Chopard is a symbol of luxury, beauty and timekeeping precision. Chopard Mille Miglia watches are a part of the world of unique designs and perfect quality.
The company has been the Mille Miglia rally's sponsor since 1988, having always cherished the dream to combine love for cool cars and high speed with most reliable watch mechanisms. It launched a special watch collection dedicated to the legendary race.

The Chopard Company organized a unique rally - L.U.C. Chopard Classic Weekend Rally. The first rally where participated cars created till 1969 took place in 2003. The youngest rally's "participant" became Mercedes 190 SL (1961) but the oldest one was Auburn Speedster Boattail (1929).

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2
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Time Flies with Breitling Watches

Jul 24, 2007
The world of precise technique and freedom has always attracted strong men of different ages and professions. Breitling watches have made a dream of many men a reality. And it is not occasionally these timepieces are called "tools for professionals". The close ties between Breitling watches and aviation are traced in every advertising campaign of the company.

The first Navitimer watch from Breitling became a real sensation to be compared to the first PC. For the first time watch creators made a watch provided with functions useful for pilots.  read more
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