Omega



Lauren Woolstencroft Bestowed with Omega Seamaster Planet Ocean Watch
The Canadian skiing athlete Lauren Woolstencroft has greatly impressed true sport enthusiasts. She has taken gold in each of five events held within the framework of the Vancouver Paralympic Winter Games in March.

To mark this special occasion, the top Swiss watchmaker Omega, an official sponsor of the Games, bestowed this outstanding skier with the Omega Seamaster Planet Ocean watch.

Designed in a sportive and distinctive style, the watch catches and holds the gaze with its orange strap and matching unidirectional rotating bezel. Ticking inside this horological marvel is an Omega self-winding Co-Axial chronometer movement. It is housed in an imposing case, water-resistant down to 2000 feet.
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Omega’s Boutique at Geneva International Airport
The renowned watchmaking house Omega has recently inaugurated its sixth boutique in Switzerland. Similar to other brand’s stores, the new location at the airport in Geneva demonstrates Omega’s four main lineups: Speedmaster, Seamaster, Constellation and De Ville.

Apart from the acclaimed timepieces, the brand has been launching since 1848, the aforementioned boutique reveals Omega’s Fine Jewellery and Fine Leather Collections. They are kept company by the novel Aqua Terra Eau de Toilette pour Homme, which happens to be the company’s first fragrance.

The Omega sales point will be adjoining to the Hour Passion Boutique, opened by its Swatch Group partner Tech-Airport. The latter is a leader in airport distribution of timekeepers and jewellery. Both boutiques are located in the Airport’s Departure Transit Zone.

The new Omega store occupies an area of 35 square meters. Just as well, the illustrious watchmaker has boutiques in the centre of Geneva and other cities of Switzerland, such as Zurich, Lucerne, Berne, and Interlaken.

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Omega's New Advertising Campaign
The leading horological company Omega is currently involved in a big advertising push, celebrating the 10th anniversary of the brand’s iconic Co-Axial escapement.

The Omega advertising visuals show the brand’s ambassadors, with the magnifying glasses, which are surely of great importance to the esteemed specialists in watchmaking.

The Omega highly successful “Watchmaker Wanted” campaign depicted George Clooney, wearing a lab coat and a loupe. The photograph was made by Greg Williams. It happened to be a source of inspiration for the creators of the new images. read more





Omega And Zhang Ziyi Introduce 2009 Constellation Timepiece
The Swiss watch-making house Omega has officially released its Omega 2009 Constellation watch line to the Asian market.

The famous actress Zhang Ziyi, an ambassador for the brand, was actively involved in the process. The event was held in the company’s new flagship boutique, located in the chic SOGO department store in Shanghai. Shortly afterwards, a festive concert took place at Shanghai Concert Hall.

Stephen Urquhart, Omega president, showed Ms. Ziyi into the premises. Not only as an Omega ambassador, she was appointed in 2008, but also as a dedicated Omega watch lover, Zhang Ziyi was really interested in seeing the inside of the watch-making world.

This beautiful lady and outstanding actress, having starred in such films as "Crouching Tiger, Hidden Dragon", "The Road Home" and "Memoirs of a Geisha", was offered a unique opportunity she enthusiastically grasped: sitting at the watch-making bench, she partially assembled a mechanical movement, instructed by the watchmaker from the Omega Company.

According to Ms. Ziyi, the core values of Omega such as credibility, achievement and pioneering spirit, coincide with those of her own. She is honored to be associated with Omega, for this company has a strong foothold in China, having started its activity in the country in 1895.

The box of the Omega Constellation watch will expose the autograph by Zhang Ziyi to be performed in a drawing at the Omega headquarters, based in Shanghai.

The brand’s values and its creations’ advantages were also successfully presented through the concert. The elegant banners, demonstrating the Omega Constellation timepiece with an image of the graceful Zhang Ziyi against a background of cherry blossoms, were exposed above the red carpeted stairway, leading to the Shanghai Concert Hall.

The work of the illustrious fashion photographer Mario Sorrenti, this picture will represent a part of the brand’s 2009 communication campaign for the Constellation line. In the course of the concert the audience could enjoy the music from "Bell at Dawn, Drum at Dusk", accompanying a multi-media presentation, which demonstrated the Omega Constellation timekeeper arising from the images of the universe and the tiniest patterns of the stars.

As to the human stars, a number of the brightest ones have become ambassadors for the Omega brand. Beside Zhang Ziyi, Omega fruitfully cooperates with the actors George Clooney and Nicole Kidman, as well as the supermodel-entrepreneur Cindy Crawford.
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Massimiliano Rosolino is Omega's Ambassador
The renowned Swiss horological company Omega stands out due to its exceptional watch line as well as its contributions into the field of horology. It is also notable for its ardent devotion to sports timing.

There couldn’t be a better way for the company to express this commitment than to be an Official Timekeeper for the Olympic Games. This brand’s dedication has a decade-long history.

Distinguished by ongoing development, Omega has marked this partnership by an advanced technology. This watchmaker is also happy to associate itself with outstanding athletes across the spectrum of disciplines.

Massimiliano Rosolino, has been recently appointed to be an Omega ambassador. The sportsman, who made quite a sensation in the world of swimming, undoubtedly embodies the spirit of the company.

Massimiliano Rosolino, 30 years of age, is regarded to be the most successful Italian swimmer. The real pride of his mother country, he won more than 60 medals from the most important world events. Just as well Rosolino claimed Olympic Gold at the 2000 Sydney Summer Games in the 200m individual medley event.

As a media person, the swimmer is able to influence certain activities, ranging from sporting periodicals to charitable causes. The latter embraces "Acqua per il Burundi", a non-profit organization, whose focal point is constructing water wells in the East African country that suffers from droughts.

Massimiliano Rosolino had been known to be an avid lover of the Swiss brand’s timepieces before Omega chose him to become its ambassador. Rosolino’s excellent collection consists of several Seamaster Planet Ocean watches, including the impeccable Seamaster model, the Omega company bestowed on him at the Sydney Olympic Games. When he puts on his pinstriped suit instead of his swimsuit, the swimmer also prefers dressier watches manufactured by Omega.

To solidify its sport image, Omega also enjoys a sponsor relationship with the eight-time Olympic Gold medalist Michael Phelps, the "Russian Rocket" Alexander Popov, the Australian outstanding sportsman Ian Thorpe, as well as the promising young American Katie Hoff.

The sophisticated technologies created by Omega have taken swimming competition to new heights. The list features the semi-automatic Swim Eight-O-Matic Timer, touch pads, as well as live timing technology, which permits the real time viewing of races.

According to Massimiliano, it is a great honor for him to cooperate with Omega. Besides, he takes a keen interest in using these advanced techniques, while training. He also added that Omega, known for its matchless exactitude in terms of functionality, definitely encouraged him to be always punctual in the most important races or at press events.
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Omega at Beijing 2008 Olympic Games
On the 8th of August, 2008, the giant Omega Olympic Countdown Clock, located in Tiananmen Square in Beijing, stopped ticking down the seconds to the Opening Ceremony of the Beijing 2008 Olympic Games, having reached zero and signified the start of 2008 Olympics. The 90,000 cheering spectators were excited to witness the Opening Ceremony at the National ('Bird's Nest') Stadium on the Olympic Green, including more than 100 heads of state. read more


George Clooney Poses for New Omega Campaign
Imagine George Clooney with a watchmaking loupe on his eye and wearing a white lab coat. The famous actor, one of Omega's worldwide brand ambassadors, posed for a set of photographs for the "Watchmakers Wanted" campaign held by the brand. The campaign is aimed at recruiting skilled applicants for building careers with the watch brand.

The photographs, depicting George Clooney in a moment of intense concentration, were shot by celebrated photojournalist Greg Williams. In a subsequent interview George Clooney commented that the Omega watchmakers were quite surprised to see the actor putting three or four of the watches together.
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Welcome Omega Seamaster Aqua Terra > 15'000 Gauss Watch
Omega is pleased to introduce its new Seamaster Aqua Terra > 15’000 gauss watch. The novelty is animated by the brand's highly innovative Co-Axial caliber 8508. The mechanism boasts supreme resistance to magnetic fields exceeding 1.5 tesla (15,000 gauss).

The new Omega watch features a 41.50 mm case rendered in stainless steel. The case is coupled with a stainless steel bracelet or a brown leather strap. The lacquered black dial is sun-brushed from the centre and embellished with vertical lines – the signature feature of the brand's Aqua Terra collection. The dial is completed with brightly yellow details.

The innovative Omega movement does not use a protective container found inside the case. Instead, it contains selected non-ferrous materials, implying the movement itself is anti-magnetic. Even if exposed to a magnetic field exceeding 15,000 gauss, the movement provides reliable performance of a COSC-certified chronometer.

The protective inner cases, commonly used by other timepieces for eliminating the effects of magnetism, block the view of the movement and prevent the possibility of a date window. As the new Seamaster Aqua Terra doesn’t use any inner case, it boasts a see-through sapphire crystal case-back revealing the Co-Axial caliber 8508. The watch also features a date window at 3 o’clock.

The new Omega Seamaster Aqua Terra > 15’000 gauss watch is 150-meter water-resistant. Its remarkable reliability is guaranteed by a four-year warranty.
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Iconic Speedmaster Family Welcomes Speedmaster '57 Omega Co-Axial Chronograph Watches
Omega debuts its new Speedmaster ’57 Omega Co-Axial Chronograph watches. The novel timepieces pay tribute to the legendary Speedmaster chronograph born in 1957 and universally famous for its participation in numerous missions in space, with six lunar landings on the list.

The new Omega watches have inherited the straight lugs extending from the case and the bracelets from the very first 1957 Speedmaster.

The new Speedmaster ’57 watches are animated by the brand’s Co-Axial calibers 9300/9301 – these are the first exclusive in-house Co-Axial movements that boast a chronograph function.
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Omega Seamaster Diver ETNZ Limited Edition Watch - Inspired by Seafarers
As a longstanding supporter of Emirates Team New Zealand, Omega has now created the Seamaster Diver ETNZ Limited Edition watch. The novelty commemorates ETNZ’s campaign to claim sailing’s most prestigious trophy, the America’s Cup, to take place in San Francisco in 2013.

The matt black dial of the new Omega watch is framed by a red seconds track. The time is indicated by the skeletonized hour and minute hands in the center. The small seconds sub-dial is found at 9 o’clock. The 30-minute chronograph recorder positioned at 3 o’clock features a red hand and is surrounded by a distinctive red ring bearing a scale for indicating the 5-minute countdown to the start of a regatta.

The 12-hour chronograph sub-dial, also with a red hand, is found at 6 o’clock, along with the date window. The slim red chronograph seconds hand is positioned in the center.
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Omega Unveils Video Manuals
For all its loyal fans and customers, Omega unveils its collection of Video Manuals created to provide information on Omega watch families, collections and calibers in the most accessible way.

The Omega Video Manuals collection represents an attractive, user-friendly tool giving the brand’s customers a chance to find exactly the information they are looking for. The manuals will help Omega watch owners understand the functionality of their timepieces and make any adjustments required.

A premiere in the horology world, the video manuals provide clear and comprehensive explanations from the brand’s specialist and feature impressive 3-D animations.

The collection includes 25 videos. The viewers get step-by-step instructions on the peculiarities and complications of the movements animating the wristwatches.

Omega promises to enlarge the Video Manuals collection as new Omega timepieces are issued. The brand will also create new videos for sold out watches. Every video will be accompanies by subtitles.

The Omega Video Manuals collection is available on YouTube so customers and watch lovers from all over the world can get useful and interesting information on Omega watches. The brand also offers Chinese video versions to be produced and available via the brand’s Youku page.
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Welcome Omega Constellation Sedna Watch
Omega is pleased to introduce its new Constellation Sedna watch. The novelty is sculptured in 18K Sedna gold, an innovative material that represents an alloy of three elements - gold, copper and palladium.

Still, it is an 18K rose gold, implying it has a minimum gold content of 75%. The material’s unique rose tint is partially a result of the right proportion of copper. Palladium is used as a guarantee that the reddish tint of the material will be particularly long lasting.

The name of Sedna gold has been inspired by a trans-Neptunian object called by astronomers Sedna – also the name of an Inuit goddess who is believed to live at the bottom of the Arctic Ocean. The surface of the orbiting object is known as one of the reddest in our Solar System.
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Omega Unveils Seamaster Planet Ocean Sochi 2014 Watches
Omega is pleased to unveil its new Seamaster Planet Ocean “Sochi 2014” watches, commemorating the Sochi 2014 Olympic Winter Games. The two special editions represent women’s and men’s versions, each limited to 2,014 pieces.

The Omega Seamaster Planet Ocean 45.5 mm “Sochi 2014” Limited Edition watch, created for men, features a stainless steel case, with brushed and polished surfaces, presented on a matching bracelet. The case-construction incorporates a helium escape valve positioned at 10 o’clock.

The face of the watch is framed by a unidirectional rotating diving bezel topped by a matt black ceramic ring with a chromium nitride diving scale. Paying tribute to the colors of the Russian flag, minutes 1 through 5 are lacquered in blue, while minutes 6 through 10 are lacquered in red.
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Omega Announces Innovative Anti-Magnetic Movement
Omega has created an innovative anti-magnetic watch movement that makes a watch resistant to magnetic fields more than 1.5 tesla (equal to 15,000 gauss). This remarkable level of magnetic resistance greatly exceeds the levels of magnetic resistance provided by other timepieces.

As magnets are now more present in our everyday lives than ever before, magnetism represents a serious issue for watchmakers who have to demagnetize mechanical timepieces that have been exposed to magnetic fields and lost the accuracy of their performance. The new Omega movement successfully solves this problem.

The Omega team developed the technology that allowed them to develop the first prototype of the movement. The watchmakers have used it for an Omega Seamaster Aqua Terra watch.
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Omega Seamaster Planet Ocean 600M 42mm Watch for Most Stylish Spy
For Skyfall, James Bond has chosen the Omega Seamaster Planet Ocean 600M 42mm watch. The design peculiarities of the timepiece have been inspired by the classic Seamaster models of the 1950s.

The Omega watch accommodates the brand’s revolutionary mechanism - the Omega Co-Axial calibre 8500 equipped with the Co-Axial escapement and free sprung balance that guarantee prolonged stability and utmost precision, not to mention they significantly reduce the need for servicing. As the mechanism also incorporates an Si14 silicon balance spring, the timepiece is provided with a 4-year warranty.

The dial of the James Bond watch is characterized by supreme legibility in all lights and conditions as the hands and indexes are provided with Super-LumiNova treatment. They distinctively contrast with the matt black surface of the dial.
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Meet Omega Seamaster Aqua Terra Captain's Watch
To mark Ryder Cup 2012, Omega presents its new Seamaster Aqua Terra “Captain’s Watch” . You will see this special edition timepiece on the wrist of American Ryder Cup team captain and the brand’s ambassador Davis Love III.

Having become partners with The PGA of America, Omega will for the first time act as Official Timekeeper of the Ryder Cup in September. Teams from Europe and the United States compete in the Ryder Cup every two years. The tournament represents one of the most popular events in the world of golf, but the winners get no prize money – famous golfers compete just for victory.

The 41.50mm case of the Seamaster Aqua Terra “Captain’s Watch” is rendered in brushed and polished stainless steel. The face is framed by a polished bezel. The polished screw-in case-back features a sapphire crystal, so you can rest your eyes on the movement.
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Omega Novelty: Seamaster Planet Ocean 600m "Skyfall" Watch
To mark the release of the new James Bond movie Skyfall scheduled at autumn 2012, Omega unveils its new Seamaster Planet Ocean 600m "Skyfall" Limited Edition watch. The world-famous secret agent, performed surely by Daniel Craig, will sport an Omega Seamaster on his wrist.

Like all timepieces in the Planet Ocean family, the novel member is the right timekeeping companion for underwater adventures. Incorporating a unidirectional rotating diving bezel and a helium escape valve, it boasts 600-meter water-resistance.

The 42mm case of the new Omega watch is rendered in brushed and polished stainless steel. It is teamed with a matching patented screw-and-pin bracelet fitted with a divers’ clasp engraved with “007”. The bezel will catch your attention due to its matt black ceramic ring featuring a chromium nitride diving scale.
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Welcome Omega Speedmaster Racing Watch
The first Omega Speedmaster watch was born in 1957. The model enjoyed remarkable success among motorsport and rally drivers who appreciated its chronograph performance and powerful design appeal.

It is also worth mentioning that the dial design of the watch was suggested by the dashboards of Italian automobiles of that time. The Omega Speedmaster was destined to become the first chronograph with the tachymeter scale moved from the dial to the bezel.

This year, Omega is pleased to introduce its new Speedmaster Racing chronograph watch that pays tribute to Speedmaster’s popularity among those who belong to the world of motor-racing.
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Omega Unveils Seamaster Aqua Terra GMT Watch
Omega is pleased to unveil its new Seamaster Aqua Terra GMT watch. The novelty is animated by the brand’s first proprietary movement that gives an advantage of a GMT complication – the Co-Axial calibre 8605/8615. Besides the central hour, minute and seconds hands, the watch features a GMT hand that allows to keep track of the time in two time zones.

The case of the new Omega watch, 43 mm in diameter, is rendered in 18K red gold or stainless steel. There is also a version created in the combination of these materials. The new Omega Co-Axial movement can be admired via the sapphire crystal window in the screw-in case-back.

The signature teak pattern decorates the dial, with its vertical lines inspired by the wooden decks on luxury boats. The dial is completed by 18K gold brushed and polished indexes provided with white Superluminova coating.
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Omega Presents: James Bond 007 50th Anniversary Collector's Piece
Big news for all fans of Omega and James Bond movies! Omega marks the 50th Anniversary of the world-famous movies by the introduction of a new version of its Seamaster Diver 300m James Bond watch that has accompanies the legendary agent in every adventure since Goldeneye.

The Omega James Bond 007 50th Anniversary Collector's Piece features a stainless steel case available in two sizes - 41 mm and 36.25 mm. The case is teamed with a classic brushed and polished screw-and-pin stainless steel bracelet patented by the brand.

The case construction incorporates a unidirectional rotating bezel with a ceramic ring bearing a diving scale in matt chromium nitride. The number "50" is presented in red hinting at the anniversary.
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