Omega Legendary Co-Axial Escapement

Dec 27, 2009
The Omega legendary Co-Axial escapement joined the world of watchmaking in 1999. The groundbreaking technology was invented by the famous watchmaker George Daniels. It was destined to become the first practical mechanical watch escapement that followed the Swiss lever escapement invented more than 150 years ago.

The escapement is necessary for maintaining the balance oscillations, representing the regulating organ of a timepiece. Its mechanical efficiency must be as high as possible, implying it must absorb as little energy as possible while performing its functions. Once considered to be the most efficient, the lever escapement is able to pass on just 30 percent of the received energy. The rest of the energy is lost because of the inertia of the masses put in motion, friction and shocks.

But modern watchmaking re-examined the matter and the Co-Axial escapement was born. The Co-Axial escapement reduces friction and uses available energy in a more efficient way, thus providing more stability of the precision timekeeping for a considerably longer period of time. As a result, the owner of a mechanical watch equipped with a Co-Axial escapement movement has the watch served less frequently. The Co-Axial needs less oil, implying fewer disturbances caused by lubrication in an escapement.

Ten years ago, the mechanically complex Co-Axial escapement was meant only for high-end watches. Nowadays, all Omega mechanical watches are fitted with this technology. It was presented in the Calibre 2500, with more refinements made over time. The Omega Co-Axial escapement movement incorporated such complications as a chronograph in 2003, an annual calendar in 2008 and a GMT chronograph in 2009.

In 2007, Omega presented the in-house Co-Axial 8500 Calibre - the brand joined back the circle of manufactures. In 2008, Omega unveiled a model developed specially for smaller watches Ė it was fitted into the Seamaster Aqua Terra collection created for women. The ladyís watches were also destined to become the first to boast an extra innovation - the Si 14 silicon balance spring to offer even more enhanced accuracy.

The 10th anniversary of the Omega Co-Axial escapement is marked by a special worldwide campaign, following the successful "Watchmakers Wanted", featuring George Clooney wearing a white lab coat and a loupe.

The new Omega campaign demonstrates an impressive group of the brandís ambassadors, including Buzz Aldrin, Cindy Crawford, George Clooney, Sergio Garcia, Michael Phelps, Nicole Kidman, Michael Schumacher and Zhang Ziyi Ėholding or wearing a loupe. Each advert highlights a particular aspect of the Co-Axial escapement.

Buzz Aldrin, the first astronaut who wore an Omega legendary Speedmaster watch on the moon, is featured along with the slogan, "Itís not rocket science. But itís close."

Formula 1 world champion Michael Schumacher tells us that "Faster isnít always better," a slogan meant to reflect the movementís solidity and consistently utmost performance.

Swimmer Michael Phelps is associated with split-seconds timekeeping, while supermodel Cindy Crawford is a symbol of fashion.

With the Co-Axial escapement representing a turning point for the Omega Company, the new campaign emphasizes the quality of Omegaís Co-Axial movements in a truly innovative and eye-catching way.

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posted by: / Dec 27, 2009

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