While tennis lovers are closely watching the prestigious US Open, the fourth Grand Slam tournament of this year, Audemars Piguet announces that its family of ambassadors welcomes a new member - Novak Djokovic.
The tennis superstar, who pleases his fans by an exceptional season in 2011, joins the list of such world-famous sportsmen as Michael Schumacher, Leo Messi, LeBron James, Sachin Tendulkar, Lee Westwood and Rory Mcllroy.
Novak Djokovic, passionate not only about tennis but also about fine watchmaking, highly appreciates the timepieces created by the brand. A few months ago the accomplished sportsman visited the manufacture that is still headed by the founding families. He had a close look at the brand’s latest timekeeping creations and was deeply impressed by the beauty and the complicated nature of the watch movements born in the workshops in Le Brassus.
As for Audemars Piguet, the brand admires not only Novak’s brilliant tennis carrier but also his generosity and altruism as the celebrity takes active part in a number of charitable causes. In 2007, Novak Djokovic established the Novak Humanitarian Fund.
The foundation has been providing access to tennis courts and scholarships for young Serbians, offering ambulances to hospitals in Kosovska Mitrovica and Brus, and supporting the Gracanica monastery. Now, the fund supports children who have lost a parent. In Serbia, the fund, in cooperation with UNICEF Serbia, is also involved in providing access to education and educational development for all children. To aid in this, Djokovic has partnered with. The sportsman often joins fundraising exhibition matches held to support the reconstruction of Haiti, in Japan, in Loznica and Kraljevo.
According to the brand CEO Philippe Merk, they are honored to welcome the extraordinary player to their family of ambassadors and wish him the best of luck for the rest of the season.