New Danica Patrick Limited Edition Watch Created by Tissot

May 15, 2008
Tissot has congratulated Danica Patrick on her becoming the first female driver to win an IndyCar race. Having been a Tissot Brand ambassador since 2005, Danica perfectly illustrates Tissot's supreme performance by tradition, and sporting values of innovation and precision.

Tissot has long been involved in timing world class sporting events. Partnerships with dynamic athletes like Danica Patrick contribute to the dynamic nature of the brand. According to Tissot President, Francois Thiebaud, Tissot is really proud to have Danica as the brand's ambassador. Born in Beloit, Wisconsin, in 2005, Danica Patrick became the fourth woman to ever qualify for the IndyCar Series. Danica was named Rookie of the Year in 2005 for both Indianapolis 500 and IndyCar Series season. And now, the brand's ambassador has become the first woman ever to celebrate her victory in U.S. open-wheeled racing. Danica is a real asset to the brand and a noteworthy example to many young people around the world.

Danica Patrick has inspired the whole Tissot collection of watches mixing sophistication, sportiness and style. To congratulate Danica and to celebrate her great accomplishment, Tissot has created the new PRC 100 Danica Patrick Limited Edition. The new Tissot watch is best described as a precise, robust and classic timepiece developed to reflect the key requirements of the IndyCar competitive environment.

The chronograph watch boasts a dynamic look. The watch will sparkle on a female wrist with 27 glittering Top Wesselton diamonds set in tapered rows to form the digits on the mother-of-pearl dial. Danica's signature and the limited edition number are engraved on the case back.

The watch is coupled with either a stainless steel bracelet or white rubber strap. It is a perfect timekeeping companion for all energetic self-assured women who appreciate timekeeping accessories of great performance, sporty appeal and distinctive style.

Interested in acquiring a Tissot PRC 100 watch
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posted by: / May 15, 2008

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