On October 14, TAG Heuer held a press conference devoted to the news at Beijing MOMA Contemporary Broadway Cinema. The brand presented a new advertising campaign featuring the Chinese star.
Mr. Chen Daoming is not simply one of the leading Chinese actors, he is also a successful man highly respected for his generosity, dignity and prudent-thinking. The actor gained popularity in 1985 when he starred as a main character in the TV drama The Last Emperor. Then, in 1990, he played at Fortress Besieged, having become one of the top actors in China.
The brilliant acting career of Mr. Chen Daoming has been highlighted by various characters, including the ordinary civilians as well as emperors and lords. The actor is also a thinker acting with his soul rather than skills. One of his most famous roles is the part of Kangxi Emperor in the drama Empire Kangxi.
Mr. Chenís pursuit of perfection and breakthroughs in his career matches TAG Heuerís major values. According to Jean-Christophe Babin, the brandís President & CEO, Mr. Chen always keeps pushing the boundaries and his achievements perfectly fit TAG Heuerís pioneering spirit and unique heritage accumulated during 150 years of watchmaking.
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