Mechanical Watches - Orient's Forte

Feb 18, 2008
The history of Orient traces back to 1901 when Shogoro Yoshida opened his watch shop in Ueno, a commercial district in downtown Tokyo. The wristwatch manufacturing company was established in the1950-s. It has been continuously producing watches ever since.

Orient has been enjoying over-half-a-century stability, having introduced some dramatic new models and built a reputation for offering excellent value for money. Orient annually manufactures and distributes over two million watches, including one million of mechanical models equipped with in-house movements. At present day mechanical watches make up 55 percent of Orient's overseas exports and 63 percent of its Japanese sales.

Orient's Technical Centre is responsible for movement-manufacturing basing upon the brand's 50-year experience in micro-precision technology. Besides the watch manufacturing business, this technology enabled Orient to successfully enter other industry segments, in particular IT-related products, including quartz oscillators, printer components, silicon wafers and other electronic items.

With ever-growing popularity of mechanical watches, Orient has been emphasizing its mechanical watch collection as the true character of the brand. The brand presents mechanical watches as its core products and promotes them by drawing its customers' attention to the perfect craftsmanship and top quality of its wristwatches.

Orient offers three leading collections: Orient, Orient Star and Royal Orient. The latter collection is introduced exclusively at the Japanese market. The Orient Star Retro Future Collection has recently joined the list of the brand's overseas mechanical collections. The collection has incorporated the brand's 46S50 automatic movement with small second hand and power reserve indication. The Retro Future collection reminds of the futuristic, industrial designs of the 1950s - the designs of cars, motorcycles, airplanes and even cameras.




The watches from the Orient Star Retro Future Collection are quite different yet united by subtle design details. The dial of the motor-cycle model has been inspired by the gas tanks of Italian motorcycles; the design of the balance wheel of the car model reminds a steering wheel; the camera model has a bezel designed as a camera lens and the airplane model reveals intricate details such as lugs presented as tail fins and a bracelet featuring wing flap design. Every detail of the timepieces is coherent and smartly executed.

Among the other mechanical collections developed by Orient you will discover the following: the Sporty Automatic, the Classic Automatic, the Fashionable Automatic, destined for ladies who value the beauty of a mechanical watch, and the Professional Diver watch offering 300-meter water-resistance.

Quartz models introduced by the brand are worth special attention as well. On the list of the most highly-demanded models you will discover environment-friendly Light Powered 4000 series that works with battery power charged from different sources of light.

Orient is determined to further concentrate its attention on the production of mechanical watches and further increase global brand recognition. The company also hopes to further develop its precision technology and improve its cost competitiveness.





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