Internationally famous Hong Kong-born actress Maggie Cheung Man-Yuk has been appointed as a new Piaget Ambassadress. The lady will represent the prominent Swiss brand while traveling throughout the world. Piaget CEO Philippe Leopold-Metzger was the one who announced the news about the noteworthy cooperation during a press conference held in Beinjing on March 26, 2008.
Maggie Cheung is one of the most talented Asian actresses. The gorgeous lady has acted in more than 70 films, including 'In the Mood for Love', 'Hero', and 'Center Stage'. The inborn charm and talents of the actress perfectly match Piaget's core values - the brand is highly respected as the producer of most tasteful watches and jewelry pieces.
The Piaget-Maggie-Cheung association seems all the more natural if to trace the destinies of the two stars - in fact, they have followed the same paths.
Maggie Cheung, at the age of 18, having finished her secondary school education, moved from the United Kingdom where she had grown up to her native city of Hong Kong. Having started her brilliant career as a fashion model, Maggie Cheung was invited to act in TV commersials. At the Miss Hong Contest 1983 the lady won the titles of the first runner-up and Miss Photogenic. The following year marked Maggie's first appearance in the world of cinema.
In 1985, she was opposite to Jackie Chan in Police Story 1. The young actrees has become a must-see movie star. Maggie Cheung's fame spread well beyond Asia. In 1992, the actrees received the Best Actress 'Silver Bear' award at the Berlin Film Festival for her role in Stanley Kwan's 'Centre Stage'. Her remarkable performance in Wong Kar Wai's film 'In the Mood for Love' brought the actrees the universal acclaim. In 2004, Maggie Cheung was named the Best Actress at the Cannes Film Festival, for her role of Emily Wang in Olivier Assayas' film 'Clean'.
The paths of Piaget and Maggie Cheung have crossed in Beijing, a symbolic city for both stars. Beijing represents the entrance gate to the market that has considerably contributed to the company's development over the period of the past 15 years. Piaget has three boutiques in Beijing, 13 on Chinese territory, 36 in Asia, having planned some ambitious expansion projects to be developed in future.