The Rolex Company has long been associated with the prestigious world of golf. On the list of Rolex ambassadors you will find true golf legends, including Gary Player, Arnold Palmer, Annika Sorenstam and Jack Nicklaus.
No wonder, professional golfers often choose Rolex watches as the best timekeeping companion during the play and everyday activities - they highly appreciate the remarkable durability of Rolex mechanical movements, boasting robust design and construction, developed to withstand the violent G-forces of a golf swing.
Lorena Ochoa, a 26-year old professional golf player since 2002, was spotted wearing a Rolex watch at the 2008 Evian Masters event. The lady's wrist was embellished with an Oyster Perpetual Yacht-Master watch crafted in stainless steel and 18K yellow gold.
In 2007, the career of the prominent Mexican golf player was marked by multiple achievements. Lorena celebrated eight victories, including her first major, the British Open at St Andrews. She has become the first female golfer to pass the 4 million-dollar mark in one season.
Last year, Lorena's name was featured at the top of all the lists, including the Rolex Rankings, Rolex Player of the Year and LPGA Money List.
This year the player has won her new major, the Kraft Nabisco Championship, having won five other titles on the American tour and having become the first player since Annika Sorenstam in 2005 to achieve victories in two straight majors.
Baselworld 2008 saw the introduction of the Rolex Oyster Perpetual Day-Date II watch, a timepiece housed in a platinum or 18K gold case fitted with the brand's shock and magnetism resistant Parachrom hairspring and an innovative Paraflex shock absorber. The two elements are meant to further increase the superior durability of Rolex movements.