Longines



Longines Twenty Four Hours Watch - Strong and Elegant
Longines is happy to introduce its new Twenty Four Hours aviator’s watch. Strong in character, it also accommodates its flair of elegance.

It strikes the eye with its distinctive 24-hour dial, dressed in matt black. It is completed with 24 Arabic numerals, covered with Superluminova compound.

The dial of the new Longines watch captures the time with hour, minute and second hands. The hour and minute hands are also inlaid with Superluminova. The date indication is arranged in the aperture at 3 o’clock.

Protecting the display is an anti-reflective sapphire crystal. It is incorporated into the architecture of a round-shaped stainless steel case. It has a diameter of 47.50 mm.
 read more


Longines Twin-Aperture Date Calendar Watch - New Addition to Evidenza Collection
Originally issued in 2003, the Longines Evidenza collection encountered an incredible success. The timepieces in question offered a subtle balance between timeless elegance and watch-making sophistication.

Now, Longines is happy to present a new Twin-Aperture Date Calendar men’s watch within its acclaimed line. It is not a secret that ordinary timepieces are difficult to read because of their dimensions. In order to solve this problem, the company’s esteemed craftsmen have developed a particular calendar mechanism, which displays the date in a double-aperture.

A distinctive detail of the new Longines watch, the date twin exhibition window is featured in the upper section of the display. Performed in black or silvered “flinque”, the dial is completed either with 12 white painted Roman numerals or 12 blue painted Arabic numerals. The numbers are supported by a charismatic minute graduation, dressed in the same color.
 read more


Longines Ambassador - Super Tennis Star Andre Agassi
Andre Agassi has been a part of the Longines family of ambassadors since 2007, the year when the brand introduced its successful Sport Collection.

Andre Agassi rightfully represents one of the greatest tennis players ever. "The Kid of Las Vegas" has won all four Grand Slam singles titles. His brilliant career has been also highlighted by his victories in Davis Cup, Masters Series and an Olympic gold medal.

Andre Agassi’s duels with Pete Sampras in the 1990's top the list of the most impressive moments in the history of tennis. The player’s game made him really famous due to outstanding precision and exceptional timing. Andre Agassi stood out among other tennis celebrities due to his supreme endurance. He was also amazingly combative.
 read more





Stefanie Graf and Longines Watches - Love for Excellence
Stefanie Graf is one of the brightest stars in the Longines family of ambassadors. The tennis champion and the watchmaking brand are united by their love for excellence, performance, revival and elegance.

The highly talented tennis player started playing at the age of four. Today, Stefanie highlights the list of the top-ranking players. The lady is deeply admired by her fans and sports lovers for her professionalism and her courage, representing one of the most superlative players in the world of tennis.

Stefanie Graf’s tennis career lasted 17 years. The list of her achievements is really impressive – actually the lady won every possible title in the discipline: 902 victories, with 22 Grand Slams and an Olympic medal on the list. Stefanie held the title of no.1 in the WTA ranking for 377 weeks – this record has not been surpassed to this day.
 read more


Longines - Official Timekeeper for 2010-2011 Alpine Skiing World Cup
Longines is pleased to announce it has become the official timekeeper for the 2010-2011 Alpine Skiing World Cup held by the International Skiing Federation (FIS). As Alpine ski racing requires 100% accurate timing, the brand will be present on the slopes during 78 competitions to be held in 14 countries.

Longines has been associated with competitive skiing since 1933 when it acted as the official timekeeper in Chamonix. Then, the brand signed the winter contracts to act as timekeeper at international skiing events. This unique experience helped Longines to come up with many technological innovations to match the specific demands of each event.

As time passes by, the technical requirements in timing skiing competitions become more and more stringent. For example, considering the men’s downhill, the FIS demands five intermediate times and two speed measurements in addition to the final time. It is also important that all measurements must be to one hundredth of a second.
 read more


Meet Longines Expeditions Polaires Francaises Missions Paul-Emile Victor Watch
The house of Longines has brilliantly reissued a timepiece, which used to escort the members of the French polar expeditions through Greenland and the Adelie Coast 60 years ago.

The French team was led by scientist Paul-Emile Victor, whose name became a part of the watch title.

The new Longines Expeditions Polaires Francaises - Missions Paul-Emile Victor watch is very similar to the original. It offers, however, certain technical upgrades over its predecessor.

A reliable ETA 2892-2 automatic movement as well as an AR coated sapphire crystal lend the timepiece a distinctly contemporary feel. read more


New Longines Ambassador - Ariella Kaeslin
This summer, Ariella Kaeslin, the recent European Vault Champion, as well as the second prize winner at the World Championships, was appointed a new ambassador for the renowned Longines brand. For the moment, Ariella is actively involved in the international advertising push for the novel PrimaLuna Ladies Collection, launched by the brand.

Autumn, 2009, turned out to be very busy time for Ariella Kaeslin: the young athlete was working up for the World Championships in London, which concluded the international gymnastics season. Fortunately, such intensive work was fully rewarded: Ariella became a silver medalist at the competition. The first Swiss female gymnast, who earned a place on the winners’ rostrum at the World Championships, visited Longines’ headquarters, located in Saint-Imier.

It was Longines President Walter von Kanel, who saluted the charming visitor. Ariella received a lot of media attention and signed autographs for the members of the local gymnastics club. read more


Welcome to Longines Flagship Store at Macau City of Dreams
On October 24, 2009, the Swiss watch brand Longines, founded more than 175 years ago, inaugurated its largest flagship boutique at Macau City of Dreams. Moreover, this top watchmaker arranged an exhibition themed around the 120th anniversary of its logo registration.

The important figures of Aaron Kwok, the ambassador for the brand, Mr Juan-Carlos Capelli, Longines International Head of Marketing, Mr Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group, Mr David Charles, Managing Director of DFS Hong Kong Division and Mr Greg Hawkins, President of Macau City of Dreams hosted the opening ceremony of the brand’s store.

The Longines’ flagship boutique is designed according to the novel “elegant wave” concept: its well-lit interior looks warm, spacious, pure and classic. read more


Longines Celebrates 120th Anniversary of Logo Registration
It has been 120 years since the Longines logo, still used by the famous St. Imier watchmaker, was registered.

To celebrate this anniversary, the brand has arranged a special exhibition in the Cite du Temps in Geneva, published the history of a symbol, as well as produced two limited edition watches, featuring individual numbers from 1 to 120.

At a press conference, held within the framework of this festive event, the floor was given to Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property, and Francis Gurry, the Director General of the World Intellectual Property Organization. They brought up the burning subjects of both national and international challenges, intellectual property and the necessity for the trademarks to be protected.

According to Walter von Kanel, President of Longines, on registering the factory trademark in 1889, the brand did everything in its power to provide the proper protection for its name and signature. Referring to the data of the United Nations special agency, this 1889 trademark happens to be the oldest one, still used in the form it originally appeared.

The exhibition, which is conducted at Cite du Temps in Geneva, reflects the way this trademark was adopted and protected. The showpieces embrace historical Longines watches and original documents, which trace the development of a logo and the emergence of the watch-making traditions.

The exhibition welcomes visitors from Friday, October 2nd through Sunday, November 1st, from 9 a.m. to 6 p.m.
 read more


Longines Establishes a New Boutique on Watch Avenue
The renowned watch maker Longines has established its online unique store on the famous portal -The Watch Avenue.

Modeled after the Longines Flagship Boutique, located in Dubai, this exceptional store will irresistibly attract customers into a realistic world, devoted to the brand and its unrivalled products.

Opening the door, you will discover innovative creations by this watchmaker. The online catalogues, along with the films about refined Longines watches, as well as different international events the company takes part in, will be at clients’ disposal.

Once a customer decides to visit the boutique, he is heartily welcomed by a hostess. Then, she gladly takes him through different showrooms and answers any of the customer’s questions in English or French.

The virtual store will present no difficulty in terms of navigating. On arriving at the boutique, a visitor will be extremely delighted to discover all wonderful surprises it has to offer.

One should use ''Watch Selector'' to find the necessary model. Afterwards the ''Store Locator'' will help the customer to find the brand’s official retailers, who will be glad to satisfy the client’s preferences.

 read more


Longines - Partner and Timekeeper for Grand Slam Tournament
This year the Swiss watchmaking company Longines is once again acting as the official partner and timekeeper of the prestigious French Open at Roland Garros, France, illustrating its slogan 'Elegance is an attitude' and its rich heritage in the world of sports.

In the 1990s Longines acted as a sponsor of two talented tennis players - Gabriela Sabatini and Michael Chang. In September 2007, the company announced its partnership with Andre Agassi, one of the most admired tennis players in the world. Agassi is world-famous not only for his brilliant tennis career but also his generosity on and off the court, his temperament during matches and towards his fans, not to mention the player's extensive work with those in need. Agassi is a perfect embodiment of the major values of the Longines Company.  read more


Longines Asthmometer-Pulsometer Chronograph - Doctor's Watch
Longines is pleased to unveil its new Asthmometer-Pulsometer Chronograph watch. The novelty demonstrates a fine elegant look the brand’s products are famous for. As for the model’s functionality, it provides not only the precision of a chronograph but also important medical information – with help of the timepiece you can measure heart rate and respiration.

The pulse and respiration scales are of a great use for those involved in sports competitions or training sessions. They can also inform a doctor about the patient’s vital functions.

The new Longines watch has been inspired by a 1963 model created essentially for medical use. The original model was born in the period when diagnosis could essentially depend on the precision of the instruments used by the doctor.
 read more


Meet New Longines Conquest Classic Watches
Acting as a partner of the most prestigious flat races in the world, Longines is pleased to present its new Conquest Classic watches created for the world of horse-racing. The novelties, powered by self-winding movements, remain faithful to the brand’s values of supreme elegance, tradition and performance.

The first Conquest model was born in 1954. Since then, the brand has introduced a variety of Conquest watches that enjoyed great success due to their classical beauty. The new models are devoted to those race-goers who join the most prestigious race meetings of the season, from Chantilly to Hong Kong and from Dubai to Royal Ascot. The timepieces pay tribute to the chronograph models introduced from 1881 on for race-goers and jockeys in New York.

The new Longines Conquest Classic watches have been created in three sizes. The ladies’ watches, 29.50 mm in diameter, display the hours, minutes, seconds and the date. They are sculptured from steel, rose gold or presented in a combination of steel and rose gold. The black or silvered dial is completed with applied 12, 6 and 9 numerals, enhancing the sporty look of the models.

The second version features a 40mm-in-diameter case. The mother-of-pearl dial is graced with 12 diamonds for an extra feel of refinement. There is also a variation with the bezel paved with 30 diamonds. The timepieces are presented on black alligator straps or steel or steel and rose gold bracelets, matching the dial. The straps and bracelets are equipped with a folding safety clasp.

The new Longines Conquest Classic chronograph models have a 41mm-in-diameter case. They are powered by an L688 column-wheel movement elaborated and produced by ETA exclusively for the brand. The case is rendered in steel, steel and rose gold or just rose gold.

The silvered or black dial displays the hours and minutes in the center, and small seconds at 9 o’clock. The date and chronograph functions are presented via a central sweep seconds, a 30-minute counter found at 3 o’clock and a 12-hour counter at 6 o’clock.

The chronograph models are teamed with a black alligator strap or a steel or steel and rose gold bracelet, fitted with a folding safety clasp.
 read more


Meet Longines Avigation Watch Type A-7
Famous as the producer of supremely elegant Swiss watches, Longines, based in Saint-Imier, Switzerland, is pleased to unveil its new Avigation Watch Type A-7. The novelty has been inspired by the brand’s rich history and its continuous association with the aviation world.

The new Longines watch captures attention by its refinement. The 49 mm case is fashioned in stainless steel. It is coupled with a black alligator strap. It is built with a single pusher at 12 o’clock, incorporated into the crown.

The timepiece is animated by an exclusive automatic column-wheel chronograph movement developed for the brand - the caliber L788. The 27-jewel mechanism, beating at a frequency of 28,800 vibrations per hour, offers a 54-hour power-reserve. It provides the following functions: hours, minutes, seconds, date, chronograph and tachymeter.
 read more


Longines Conquest 24 Hours Watch - Discover New Horizons
Longines, celebrating its 180th anniversary this year, is pleased to introduce its Conquest 24 Hours watch for travelers.

The elegant 41mm case of the new Longines watch is sculptured from stainless steel. The screw-in crown is provided with lateral protection. The case is secured to the wrist on a stainless steel bracelet.

The dial is available in different colors – black, silver or blue. It is completed with two applied Arabic numerals and nine applied indices. The hours, minutes and seconds are indicated by rhodium-plated SuperLumiNova-coated hands. The date window is found at 3 o’clock.
 read more


Meet New Elegant Longines Watches
Longines, established in 1832 in Saint-Imier, celebrates its 180th anniversary this year. The brand is pleased to mark the occasion by the introduction of two new elegant timepieces – the Longines Heritage 1940 and Longines Heritage 1942 watches. The novelties pay tribute to the rich history of the brand.

The Longines Heritage 1940 watch has been inspired by the brand’s model born in 1940. The novelty has inherited its high bezel, the distinctive feature of the Longines models of that time.

The circular steel case, 38.50 mm in diameter, accommodates a self-winding mechanical movement - Calibre L615. The movement provides the following functions - hours, minutes, small seconds, and date. The 27-jewel mechanism, beating at a frequency of 28,800 vibrations per hour, offers a 42-hour power reserve.
 read more


Longines Unveils Column-Wheel Single Push-Piece Chronograph 180th Anniversary Limited Edition Watch
Longines unveils its new Column-Wheel Single Push-Piece Chronograph watch, marking the brand’s 180th anniversary. It will join an exclusive collection of the brand’s limited-edition commemorative models to be released this year.

The new Longines watch wins the heart by its timeless elegance. It has been inspired by Longines’ first wrist chronograph born in 1913. The 40 mm case of the timepiece is sculptured in 18K pink gold. It is 30-meter water-resistant. Its face is shielded by a sapphire crystal. The case construction stands out due to its mobile bracelet loops hinting at the prestigious heritage of the brand.

The transparent case-back allows to admire the inner life of the model. Its heart is an automatic, column-wheel chronograph movement - L788.2 calibre. The 27-jewel mechanism, beating at 28,800 vibrations per hour, offers a 54-hour power reserve. It animates the following functions - hours, minutes, seconds, date and chronograph.
 read more


Longines La Grande Classique de Longines L4.241.0.11.2 Watch - Delicacy of Lines
Longines pleases the lovers of refined watchmaking with the presentation of its new La Grande Classique de Longines L4.241.0.11.2 watch.

Synonymous to elegance and unmistakable style, the novelty is endowed with a classic design. The new Longines watch is interpreted in a 24mm stainless steel case. The slim case sports a charming bezel, highlighted by the sparkle of 48 Top Wesselton VVS diamonds.

The bezel safely holds a scratch-resistant sapphire crystal. The glass covers a white dial, equipped with black-painted Roman numerals. The display of the new Longines La Grande Classique de Longines L4.241.0.11.2 watch also features central blackened steel hands, indicating hours and minutes.
 read more



© InfoNIAC.com 2007-2012   All Rights Reserved