Longines

Originally issued in 2003, the Longines Evidenza collection encountered an incredible success. The timepieces in question offered a subtle balance between timeless elegance and watch-making sophistication.

Now, Longines is happy to present a new Twin-Aperture Date Calendar men’s watch within its acclaimed line. It is not a secret that ordinary timepieces are difficult to read because of their dimensions. In order to solve this problem, the company’s esteemed craftsmen have developed a particular calendar mechanism, which displays the date in a double-aperture.

A distinctive detail of the new Longines watch, the date twin exhibition window is featured in the upper section of the display. Performed in black or silvered “flinque”, the dial is completed either with 12 white painted Roman numerals or 12 blue painted Arabic numerals. The numbers are supported by a charismatic minute graduation, dressed in the same color.
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The unique timepiece was produced back in 1930 by the Longines Company, headquartered in Saint-Imier, Switzerland and boasting over 175 years of horological expertise.Connoisseurs of fine watchmaking and Albert Einstein's fans took part in the passionate bidding for the Longines watch. read more

The Longines Master Collection was unveiled in 2005. Now Longines is enlarging the highly successful collection with new models - watches crafted in rose gold, yellow gold, featuring black dials, developed in new sizes, fitted with retrograde functions, and even a Moon phases model for ladies.

Watches from the Longines Master Collection are distinguished due to their subtle design, and unconventional technical peculiarities. These are only mechanical watches created according the well-established tradition of the brand.

The Longines Master Collection Moon phases ladies' watch, a sophisticated and nicely colored model, is created for women who are attracted by watchmaking know-how mixed with feminine elegance.

The Moon phases ladies' watch gladdens the eye by the refined selection of colors: gentle rose, rich dark brown, and shimmering white. The timepiece is coupled with an alligator leather strap reflecting the color of the dial or an elegant steel bracelet.

The round steel case of the Longines watch is set with 100 Top Wesselton VVS diamonds. The shimmering mother-of-pearl dial is completed with Arabic numerals or elegant diamond hour markers.

The ladies' timepiece is equipped with an L600 calibre, a self-winding mechanical movement, beating at 28,800 vibrations per hour. The movement provides a 42-hour power reserve. You will find the Moon phases function and the date at 6 o'clock, and a double display for the day of the week and the month at 12 o'clock. The exhibition case back allows to rest one's eyes on the inner life of the watch.

The new Longines Master watches
are created in different variations - a stainless steel or an 18K yellow or rose gold case with a transparent case back. The watches go on a bracelet matching the case (stainless steel or 18K yellow or rose gold). There is also an alternative of wearing the watch on a genuine leather brown strap fitted with a folding safety clasp.

Enjoy a fine selection of Longines ladies' watches :

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Andre Agassi has been a part of the Longines family of ambassadors since 2007, the year when the brand introduced its successful Sport Collection.

Andre Agassi rightfully represents one of the greatest tennis players ever. "The Kid of Las Vegas" has won all four Grand Slam singles titles. His brilliant career has been also highlighted by his victories in Davis Cup, Masters Series and an Olympic gold medal.

Andre Agassi’s duels with Pete Sampras in the 1990's top the list of the most impressive moments in the history of tennis. The player’s game made him really famous due to outstanding precision and exceptional timing. Andre Agassi stood out among other tennis celebrities due to his supreme endurance. He was also amazingly combative.
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Stefanie Graf is one of the brightest stars in the Longines family of ambassadors. The tennis champion and the watchmaking brand are united by their love for excellence, performance, revival and elegance.

The highly talented tennis player started playing at the age of four. Today, Stefanie highlights the list of the top-ranking players. The lady is deeply admired by her fans and sports lovers for her professionalism and her courage, representing one of the most superlative players in the world of tennis.

Stefanie Graf’s tennis career lasted 17 years. The list of her achievements is really impressive – actually the lady won every possible title in the discipline: 902 victories, with 22 Grand Slams and an Olympic medal on the list. Stefanie held the title of no.1 in the WTA ranking for 377 weeks – this record has not been surpassed to this day.
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Longines is pleased to announce it has become the official timekeeper for the 2010-2011 Alpine Skiing World Cup held by the International Skiing Federation (FIS). As Alpine ski racing requires 100% accurate timing, the brand will be present on the slopes during 78 competitions to be held in 14 countries.

Longines has been associated with competitive skiing since 1933 when it acted as the official timekeeper in Chamonix. Then, the brand signed the winter contracts to act as timekeeper at international skiing events. This unique experience helped Longines to come up with many technological innovations to match the specific demands of each event.

As time passes by, the technical requirements in timing skiing competitions become more and more stringent. For example, considering the men’s downhill, the FIS demands five intermediate times and two speed measurements in addition to the final time. It is also important that all measurements must be to one hundredth of a second.
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The house of Longines has brilliantly reissued a timepiece, which used to escort the members of the French polar expeditions through Greenland and the Adelie Coast 60 years ago.

The French team was led by scientist Paul-Emile Victor, whose name became a part of the watch title.

The new Longines Expeditions Polaires Francaises - Missions Paul-Emile Victor watch is very similar to the original. It offers, however, certain technical upgrades over its predecessor.

A reliable ETA 2892-2 automatic movement as well as an AR coated sapphire crystal lend the timepiece a distinctly contemporary feel. read more

The renowned watch-making house Longines has been heartily welcomed by the world of badminton this summer. Possessing an impressive experience in the field of sports timing, this famous brand has just entered into a partnership with the Indian Badminton Federation.

Just as well Longines was the Official Partner and Official timepiece for the Badminton World Championships that occurred in Hyderabad (India), on August 10th through August 16th, 2009.

Within the framework of the event in question, this Swiss watchmaker introduced the Longines Master Collection Moon Phases watch. The latter is a result of intensive efforts made by Longines’ highly qualified designers. The watch is animated by an automatic mechanical movement.

This graceful chronograph demonstrates a silver-plated dial, featuring a fine barleycorn design, which enlarges the Moon Phases display. This timepiece also reveals sub-dials, the date and the small seconds located at 9 o’clock, a double display intended for the day and month placed at 12 o’clock. This very model has a transparent case-back, which shows off the fascinating details of the movement. The watch comes with a brown alligator strap.

Longines has been known for its long-term involvement in equestrian sports, gymnastics, Alpine skiing, tennis, short-track and archery - the sports distinguished by gracefulness, exactitude and traditions.

Now the brand has entered the sport, which requires perfect physical shape, an acute tactical awareness and undoubtedly high precision. Thus, the badminton matches Longines core values – exactitude, traditions and gracefulness, which have been affirmed for over 175 years.

The history of badminton dates back to 1873, when some English officers got together in the castle, located in the village of Badminton (UK). Since their meeting took place shortly after they had come back from India, they were discussing an Indian game dubbed “poona”, which was played with a racket and a low-weight ball. With no ball at their disposal, the officers used a cork stuck with feathers instead. Thus, there appeared a new game, called badminton!

Nowadays, lots of people dedicate their spare time to playing this game, which is regarded both as great fun and a demanding Olympic sport.
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Longines GrandeVitesse line comprises watches featuring fluid lines, aerodynamic curves, and energy-filled typography. The tachymeter and the pushers are created as clear reflections of the speed concept maintained by the brand. The GrandeVitesse watches have adopted inspiration from the world of automobiles and motor sports.

The Longines Company boasts a remarkable experience in the field of timing, highlighted by noteworthy technological advances. The brand wanted to develop its GrandeVitesse watches as instruments for timing records. Each watch from the line reveals a 42-mm-in-diameter case crafted in stainless steel.

The GrandeVitesse line comprises automatic chronographs equipped with mechanical movements, seen through the sapphire glass base. The Racing models feature a silver sunray, black or chocolate dial, while the Classic models show off an opaline silver, midnight blue, black and rhodium-plated dial. The dial is completed with a 'big 12', with the design suggested by the shape of the numbers used in marking racing cars. The 'Cavalier' model reveals a chestnut brown dial completed with Arabic numerals.

The non-slip embossing of the crown, case band and a pusher further strengthen the sporting spirit of the line. One of the pushers is accentuated in bright red in the 'Racing' model, and allows the activation of the chronograph functions presented through the same color indications on the dial.

The Longines GrandeVitesse watches go on a steel bracelet, leather or rubber strap with a triple security folding clasp.

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This summer, Ariella Kaeslin, the recent European Vault Champion, as well as the second prize winner at the World Championships, was appointed a new ambassador for the renowned Longines brand. For the moment, Ariella is actively involved in the international advertising push for the novel PrimaLuna Ladies Collection, launched by the brand.

Autumn, 2009, turned out to be very busy time for Ariella Kaeslin: the young athlete was working up for the World Championships in London, which concluded the international gymnastics season. Fortunately, such intensive work was fully rewarded: Ariella became a silver medalist at the competition. The first Swiss female gymnast, who earned a place on the winners’ rostrum at the World Championships, visited Longines’ headquarters, located in Saint-Imier.

It was Longines President Walter von Kanel, who saluted the charming visitor. Ariella received a lot of media attention and signed autographs for the members of the local gymnastics club. read more

On October 24, 2009, the Swiss watch brand Longines, founded more than 175 years ago, inaugurated its largest flagship boutique at Macau City of Dreams. Moreover, this top watchmaker arranged an exhibition themed around the 120th anniversary of its logo registration.

The important figures of Aaron Kwok, the ambassador for the brand, Mr Juan-Carlos Capelli, Longines International Head of Marketing, Mr Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group, Mr David Charles, Managing Director of DFS Hong Kong Division and Mr Greg Hawkins, President of Macau City of Dreams hosted the opening ceremony of the brand’s store.

The Longines’ flagship boutique is designed according to the novel “elegant wave” concept: its well-lit interior looks warm, spacious, pure and classic. read more

It has been 120 years since the Longines logo, still used by the famous St. Imier watchmaker, was registered.

To celebrate this anniversary, the brand has arranged a special exhibition in the Cite du Temps in Geneva, published the history of a symbol, as well as produced two limited edition watches, featuring individual numbers from 1 to 120.

At a press conference, held within the framework of this festive event, the floor was given to Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property, and Francis Gurry, the Director General of the World Intellectual Property Organization. They brought up the burning subjects of both national and international challenges, intellectual property and the necessity for the trademarks to be protected.

According to Walter von Kanel, President of Longines, on registering the factory trademark in 1889, the brand did everything in its power to provide the proper protection for its name and signature. Referring to the data of the United Nations special agency, this 1889 trademark happens to be the oldest one, still used in the form it originally appeared.

The exhibition, which is conducted at Cite du Temps in Geneva, reflects the way this trademark was adopted and protected. The showpieces embrace historical Longines watches and original documents, which trace the development of a logo and the emergence of the watch-making traditions.

The exhibition welcomes visitors from Friday, October 2nd through Sunday, November 1st, from 9 a.m. to 6 p.m.
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The renowned watch maker Longines has established its online unique store on the famous portal -The Watch Avenue.

Modeled after the Longines Flagship Boutique, located in Dubai, this exceptional store will irresistibly attract customers into a realistic world, devoted to the brand and its unrivalled products.

Opening the door, you will discover innovative creations by this watchmaker. The online catalogues, along with the films about refined Longines watches, as well as different international events the company takes part in, will be at clients’ disposal.

Once a customer decides to visit the boutique, he is heartily welcomed by a hostess. Then, she gladly takes him through different showrooms and answers any of the customer’s questions in English or French.

The virtual store will present no difficulty in terms of navigating. On arriving at the boutique, a visitor will be extremely delighted to discover all wonderful surprises it has to offer.

One should use ''Watch Selector'' to find the necessary model. Afterwards the ''Store Locator'' will help the customer to find the brand’s official retailers, who will be glad to satisfy the client’s preferences.

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This year the Swiss watchmaking company Longines is once again acting as the official partner and timekeeper of the prestigious French Open at Roland Garros, France, illustrating its slogan 'Elegance is an attitude' and its rich heritage in the world of sports.

In the 1990s Longines acted as a sponsor of two talented tennis players - Gabriela Sabatini and Michael Chang. In September 2007, the company announced its partnership with Andre Agassi, one of the most admired tennis players in the world. Agassi is world-famous not only for his brilliant tennis career but also his generosity on and off the court, his temperament during matches and towards his fans, not to mention the player's extensive work with those in need. Agassi is a perfect embodiment of the major values of the Longines Company.  read more