Longines

The Longines Company asked fashion photographer Farrokh Chothia to organize an exclusive photo-shoot with Aishwarya Rai Bachchan. The beautiful lady was wearing traditional red and golden wedding attires specially created by famous designer Tarun Tahiliani.
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In 1927, Charles Lindbergh,the world's famous aviator, performed the first solo non-stop flight across the Atlantic Ocean. The flight on board the single-engine aircraft, The Spirit of St. Louis, between Roosevelt Field (New York) and Le Bourget (Paris) lasted for 33.5 hours. Lindbergh designed the Hour Angle Watch to be produced by Longines.
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The Sport Legends series pays homage to the pioneers of sport and their exploits, timed by Longines. The latest arrival, the Longines Legend Diver, is a re-issue of a 1960 diving watch produced during the hour of glory of marine exploration and military and sports diving.
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It introduces the subtle ambivalence of an outline that is both sober and robust, and perfectly illustrates Longines innate ability to match elegance and performance. Values revealed by the aesthetic purity and detailed manufacture of the automatic watches and chronographs of this series.
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The Longines Legend Diver is a tribute to one of the classic diving watches introduced back in the 1960s, proud of a great history.
The Legend Diver 42mm stainless steel case has accommodated an automatic Longines caliber L633 movement (base ETA 2824-2). The 25-jewel movement produces 28,800 vibrations per hour and offers a 45-hour power reserve.
The construction of the Longines watch has incorporated a beautiful domed sapphire crystal and a solid stainless steel case-back featuring an engraving of the image of a diver. The
Longines Legend Diver is a great looking watch created in an unmistakable vintage spirit and available at a reasonable price point.
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In celebration of this event, and available exclusively in France during the tournament, before being rolled out across the world later in the year, Longines presents the elegant sports chronograph: GrandeVitesse. With a 42 mm case in stainless steel, the aerodynamic curves and harmonious outline of this watch evoke both performance and elegance, two intrinsic qualities of the brand and of the French Grand Slam event
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The noted Russian actors and Longines Ambassadors Ingeborga Dapkunaite and Oleg Menshikov were on hand as the winners of the Longines Press Award for Elegance 2007 received a cheque for 20,000 Swiss Francs, a set of Longines watches including the new "Instrument pour Cavalier" and a trophy. Spain was again honoured with Ricardo Jurado's victory, as the winner of the Gran Premio Longines, which was crowned by Walter von Känel, President of Longines and Miguel Ángel Palmer, Longines Brand Manager Spain
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Agassi awarded winners of the Super Combined offering each a newly launched Longines Sport Collection watch.It is not every day that the public has the opportunity to see this legendary figure and tennis icon.
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ELLE ARTI by Longines: 18 carat pink gold tonneau timepiece equipped with a quartz movement, case band set with diamonds, silvered dial, black painted Arabic numerals, blued steel cathedral hands, sapphire crystal, anthracite or black satin strap or black alligator leather strap. Water-resistant to 30 metres.
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Longines designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for aesthetic freedom—resulting in the Dolce Vita collection.
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This year, Longines is celebrating 175 years of watchmaking heritage. With its rich heritage in mind and with a view to the future, the firm, founded in Saint-Imier in 1832, marked its jubilee by festivities at the Cité du Temps in Geneva. A jewel-watch – the Longines 175 Diamonds – was presented on this occasion, and an exhibition tracing the history of Longines was inaugurated.
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Longines, however, has enlarged its museum to offer an inspired presentation of the company history and its manufacture of 34 million watches via handwritten ledgers of manufactured and purchased watches, posters and other printed ephemera, a presentation of watches manufactured during the fifty year period of 1957 and 2007, and finally a calm, shrine-like room displaying Longines’ most critically acclaimed and historical timepieces.
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Together Longines and the Cradle of Aviation Museum transformed the four-story glass atrium into a Lindbergh extravaganza. With the Spirit of St. Louis lowered for all to see, museum guests stepped into mock cock-pits, flew flight simulators and traced the distance of Charles Lindbergh’s flight.
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Longines introduced a new Evidenza chronograph that took inspiration from a 1925 model although the tonneau style dates back to a Longines watch dating back to 1911. The Evidenza is in stainless steel and is equipped with an automatic L650 movement with 28,800 vibrations an hour and a 46-hour power reserve.
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Luminox offered a vast range of rugged timepieces in its Navy Seal Dive and Ultimate Field Chronograph series, and Longines’ LungoMare Chronograph shows what can be achieved in terms of allure. Nautica who produce ‘Architecture for the wrist’ offered a particularly aesthetic model ingeniously entitled the N Tech-083.
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The Longines sports chronograph provides high performance. In its heart there beats a reliable automatic movement based upon utmost precision and elegance.
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He could not adjust the second hand to the watch dial, so he found another alternative - he adjusted the dial to the hand.The Longines Weems Second-Setting Watch is housed in a stainless steel case measuring 47.
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This year the Swiss watchmaking company Longines is once again acting as the official partner and timekeeper of the prestigious French Open at Roland Garros, France, illustrating its slogan 'Elegance is an attitude' and its rich heritage in the world of sports.
In the 1990s Longines acted as a sponsor of two talented tennis players - Gabriela Sabatini and Michael Chang. In September 2007, the company announced its partnership with Andre Agassi, one of the most admired tennis players in the world. Agassi is world-famous not only for his brilliant tennis career but also his generosity on and off the court, his temperament during matches and towards his fans, not to mention the player's extensive work with those in need. Agassi is a perfect embodiment of the major values of the Longines Company.
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The Longines Conquest watches are developed to reflect the requirements of the most demanding sports: 300-meter water-resistance, screw-in crown and case-back, crown with lateral protection, triple folding safety clasp. The 41 mm stainless steel case is equipped with a choice of a self-winding, chronograph or three-hand movement. The Conquest models go on a leather or rubber strap or with a stainless steel bracelet. The watches have a fixed bezel and a cabochon crown crafted in black, grey or white ceramic. Ceramic, providing aesthetic beauty and great technical features, is a scratch-proof and non-allergenic material, also almost totally resistant to friction, abrasion and high temperatures
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