Longines

At Baselworld 2011, Longines presents its new Column-Wheel Chronograph Record watch. The novelty has been inspired by the brand’s chronograph model introduced in the 1960’s. The timekeeping instrument has been subjected to thorough redesigning. It is powered by an exclusive L688.2 column wheel movement.

The new Longines watch offers supreme readability due to its central seconds hand with a vernier scale at its tip. It shows the time to one eighth of a second on the minute track.

The sporty styled timepiece features a 41mm case sculptured from stainless steel. The face of the watch, in black or cream, is shielded by a sapphire crystal with antireflective coating. It is completed with Super-LumiNova-coated indices. The small seconds counter is found at 9 o’clock, the 30-minute counter at 3 o’clock, the 12-hour counter at 6 o’clock, and the date aperture at 4 o’clock.
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In 1927, the American aviator Charles Lindbergh earned international fame, having performed a non-stop solo flight across the North Atlantic in his Spirit of St. Louis. In 1933, accompanied by his wife, Anne Morrow Lindbergh, he undertook a trip of 47,000 km around the North Atlantic.

A powerful aircraft, endowed with a 710 hp engine and a variable propeller, took the young couple to New Foundland, Greenland, Iceland, Denmark, Sweden, Finland, Russia, Great Britain, France, the Netherlands, Switzerland, Portugal, the Azores, the Canary Islands and Cape Verde before returning to the USA via the Gambia, Brazil and Cuba. The purpose of this expedition was to discover future air routes across the far north.

In the course of his long expedition Charles relied on a customized wrist chronograph from Longines. This watch served to measure time to the fifth of a second. The chronograph mechanism offered a function of tachymeter, capable of measuring speeds up to 500 kph. read more

The Longines Legend Diver is a tribute to one of the classic diving watches introduced back in the 1960s, proud of a great history.

The Legend Diver 42mm stainless steel case has accommodated an automatic Longines caliber L633 movement (base ETA 2824-2). The 25-jewel movement produces 28,800 vibrations per hour and offers a 45-hour power reserve.

The construction of the Longines watch has incorporated a beautiful domed sapphire crystal and a solid stainless steel case-back featuring an engraving of the image of a diver. The

Longines Legend Diver is a great looking watch created in an unmistakable vintage spirit and available at a reasonable price point. read more

The illustrious watchmaking company Longines proudly unveils its latest PrimaLuna watch. The timepiece will make you think of the silvery moon, a star, shining at a spring night and making dreams come true. The New Moon is considered by different cultures to be a symbol of renewal, marking the beginning of a new year or that of a spring.

The watch case reveals soft and exquisite lines and a dial of the extreme purity. Dazzling diamonds complete the watch's alluring image. Graceful and mysterious, the new Longines women's watch will undoubtedly win ladies' hearts, in search for the up-to-date and particularly slender elegance.

The Longines PrimaLuna watch has been created in different interpretations: its case is sculptured either in delicately shimmering stainless steel, rose or yellow gold of rich overtone or in an unrivalled combination of rose gold and steel.  read more

The house of Longines delights the audience with the presentation of its new Ladies Diamond Conquest quartz watch.

The new Longines watch is embodied in a round-shaped 35mm case. It is rendered in stainless steel. The case carries a diamond-set bezel, produced from the same material. The bezel securely holds an anti-reflective sapphire crystal. The back side of the model is solid. The water-resistance of the case is assured down to 50 meters.

The new Longines Ladies Diamond Conquest quartz watch is adorned with a white lacquered mother-of-pearl dial. It shows hours, minutes and seconds. The dial is paved with 11 diamonds, acting as hour-markers. The index at 3 o’clock gives way to the date aperture.
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The Weems Second-Setting watch from Longines strikes the eye with its breathtaking case, rendered in polished 18K pink gold. The illustrious watchmaker has devoted this model to the American captain Philip van Horn Weems.

This outstanding personality has earned his fame by virtue of his brilliant invention: a timekeeper, capable of complementing the plane’s on-board chronometers with a special mechanism for synchronizing watches to the closest second with help of a radio time signal with no need to move the hands.

The Weems Second-Setting watch incorporates the following functions: hours, minutes and seconds. Animating them is a self-winding movement - L699 / ETA A07 111 calibre, set with 24 rubies. It features a balance wheel, beating at the rate of 28,800 vibrations per hour. The movement boasts a 46-hour power reserve. read more

In 1927, Charles Lindbergh,the world's famous aviator, performed the first solo non-stop flight across the Atlantic Ocean. The flight on board the single-engine aircraft, The Spirit of St. Louis, between Roosevelt Field (New York) and Le Bourget (Paris) lasted for 33.5 hours. Lindbergh designed the Hour Angle Watch to be produced by Longines. read more

Longines pleases the lovers of refined watchmaking with the presentation of its new La Grande Classique de Longines L4.241.0.11.2 watch.

Synonymous to elegance and unmistakable style, the novelty is endowed with a classic design. The new Longines watch is interpreted in a 24mm stainless steel case. The slim case sports a charming bezel, highlighted by the sparkle of 48 Top Wesselton VVS diamonds.

The bezel safely holds a scratch-resistant sapphire crystal. The glass covers a white dial, equipped with black-painted Roman numerals. The display of the new Longines La Grande Classique de Longines L4.241.0.11.2 watch also features central blackened steel hands, indicating hours and minutes.
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The Longines Sport Collection has been joined by new elegant models.

The Longines Admiral collection, introduced in 2008, comprises elegant timepieces offering supreme performance. Watches from the collection are highly demanded among globetrotters and adventure-lovers. This year, the collection has been expended by three new timekeeping creations.

The Longines GrandeVitesse line is created for those who love high speeds. The watches from the line demonstrate fluid lines, aerodynamic curves, remarkable typography and a double tachymeter. They are popular among daring sportsmen and drivers. The new Longines GrandeVitesse Chronograph 24h watch is housed in an impressive stainless steel case, 44mm in diameter.
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In 2010, Longines unveils new versions of its Column-Wheel Chronograph watch. The timepiece is available in both a classic and sporty style. The case of the new Longines watch measures 39 mm in diameter and is crafted from stainless steel or pink gold. It incorporates a sapphire crystal front and back and offers water-resistance down to 30 meters.

The elegant silvered dial is completed with rhodium-plated or pink applique hour-markers coated with Superluminova to guarantee utmost readability under reduced light conditions. The time is indicated by rhodium-plated or pink dauphine hands, also coated with Superluminova.

The watch is animated by an exclusive automatic column-wheel chronograph movement - L688.2 Calibre, premiered in 2009. Specifically for Longines, ETA developed this movement to guarantee a supreme degree of reliability and user comfort. The 27-jewel movement, beating at a frequency of 28,800 vibrations per hour, gives an advantage of a 54-hour power reserve. read more

Kate Winslet has recently joined the family of Longines’ Ambassadors of Elegance. To mark the occasion, the Swiss watchmaking company organized a gala dinner at the Villa Miani located high above Rome. The Indian beauty Aishwarya Rai Bachchan and the Asian movie star Chi Ling Lin were also invited to the event.

The brilliant career of the British movie celebrity was highlighted by her winning the Oscar for best actress in 2009, not to mention a range of demanding and challenging roles in the movies highly appreciated all over the world. The actress perfectly embodies the values cherished by the Longines brand.

The 400 guests invited to the dinner saw Kate Winslet, Aishwarya Rai and Chi Ling Lin appearing in all their splendor. The beautiful ambassadors were wearing the new Longines DolceVita watches.

The guests watched the first screening of the Longines publicity film featuring the three ladies.  read more

The Longines Company asked fashion photographer Farrokh Chothia to organize an exclusive photo-shoot with Aishwarya Rai Bachchan. The beautiful lady was wearing traditional red and golden wedding attires specially created by famous designer Tarun Tahiliani. read more

Longines is delighted to bring forth its new Master Collection Retrograde Moon Phases automatic watch.

The new Longines watch is delivered in a 41 or 44 mm case, crafted from stainless steel. It carries a bezel, produced from the same material. The case features top and bottom sapphire crystals. The water-resistance of the case is assured down to 30 meters.

The model is adorned with a silvered or black dial. It is equipped with Roman or Arabic numerals pointed at by hour and minute leaf-shaped hands.

The new Longines Master Collection Retrograde Moon Phases automatic watch also offers a retrograde second-time zone indicator. Arranged at 9 o’clock, it is counterbalanced by a date display, featured at 3 o’clock.
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Longines is happy to introduce its new Twenty Four Hours aviator’s watch. Strong in character, it also accommodates its flair of elegance.

It strikes the eye with its distinctive 24-hour dial, dressed in matt black. It is completed with 24 Arabic numerals, covered with Superluminova compound.

The dial of the new Longines watch captures the time with hour, minute and second hands. The hour and minute hands are also inlaid with Superluminova. The date indication is arranged in the aperture at 3 o’clock.

Protecting the display is an anti-reflective sapphire crystal. It is incorporated into the architecture of a round-shaped stainless steel case. It has a diameter of 47.50 mm.
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The Longines Conquest watches are developed to reflect the requirements of the most demanding sports: 300-meter water-resistance, screw-in crown and case-back, crown with lateral protection, triple folding safety clasp. The 41 mm stainless steel case is equipped with a choice of a self-winding, chronograph or three-hand movement. The Conquest models go on a leather or rubber strap or with a stainless steel bracelet. The watches have a fixed bezel and a cabochon crown crafted in black, grey or white ceramic. Ceramic, providing aesthetic beauty and great technical features, is a scratch-proof and non-allergenic material, also almost totally resistant to friction, abrasion and high temperatures read more

Possessing an extensive experience in horology, Longines has developed a watch that is a homage to the different timing mechanisms created during the company’s history.

The Longines Column-Wheel Chronograph accommodates an innovative calibre. Its exceptional creation by ETA was mandated and financed by Longines as well as other brands which belong to the Swatch Group.

This automatic movement incorporates a column wheel, activating the mechanism that measures time intervals - the very technical device used by the celebrated St. Imier brand since 1878.

The Longines made its first step in manufacturing horological equipment in 1878. It was a release of a simple 20 line chronograph, reference number 20H, equipped with a covered-by-a-washer column wheel, controlling the chronograph mechanism. The same principle was used in almost all the follow up measuring equipment developed by Longines.

All the calibers for pocket chronographs manufactured by Longines, including the 19CH (1889), the 19.73 (1887), the 19.73N (1909) and the 19.73N with a split-seconds function (1922), the 18.72 (1929) or the 24 line calibre especially meant for sports timing (1939) and movements for the brand’s wrist-chronographs with the 13.33Z (1913), the renowned 13ZN (1946) or the 30CH (1947) among them, are distinguished by incorporated column-wheel systems, developed for governing and activating the chronograph functions. The possible variations of the latter depend on the specific calibre.

Look through a fine range of Longines watches:


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Originally issued in 2003, the Longines Evidenza collection encountered an incredible success. The timepieces in question offered a subtle balance between timeless elegance and watch-making sophistication.

Now, Longines is happy to present a new Twin-Aperture Date Calendar men’s watch within its acclaimed line. It is not a secret that ordinary timepieces are difficult to read because of their dimensions. In order to solve this problem, the company’s esteemed craftsmen have developed a particular calendar mechanism, which displays the date in a double-aperture.

A distinctive detail of the new Longines watch, the date twin exhibition window is featured in the upper section of the display. Performed in black or silvered “flinque”, the dial is completed either with 12 white painted Roman numerals or 12 blue painted Arabic numerals. The numbers are supported by a charismatic minute graduation, dressed in the same color.
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The illustrious watch manufacture Longines is delighted to present three novel scintillating jewelry watches, sculptured in white gold. Introduced this year in oval, rectangular and tonneau shapes, the Elegantes de Longines watches ascend to the highest reaches of Art Deco sophistication and beauty. Every model is issued as limited series of 20 items.

The Elegantes de Longines watch focuses on the essential: displaying the hours and minutes. Animating these basic functions is the manual winding L805 calibre movement, executed entirely by the brand. Paved with 17 rubies, it features a balance wheel, moving back and forth at the rate of 21,600 vibrations per hour.

Every model of this marvelous trio is available with an 18K white gold case, set with 56, 72 or 42 diamonds. read more

The official watch and data handler of the 29th Rhythmic Gymnastics World Championships 2009, Longines has bestowed its Prize For Elegance on Anna Bessonova, the athlete from the Ukraine. With her captivating elegance, Anna Besonova is undoubtedly one of the brightest stars of Rhythmic Gymnastics today.

Anna has been presented this special accolade as the most elegant athlete, taking part in the international competition at the world level. Anna Besonova has been awarded a trophy, made by the Swiss major specialist Jean-Pierre Gerber, a Conquest timepiece from the Longines Sport Line, as well as the cheque for 5,000 US dollars.

Moreover, Longines has appointed Evgeniya Kanaeva, the Olympic gold medalist, as the brand’s new Ambassador of Elegance. Her remarkable performance impressed the jury immensely and she was the athlete, who won the 2009 World Champion title in the individual all-around.

The elegance, represented in gymnastics by an enchanting mixture of intangible grace, beauty and harmony, is just as important in this kind of sport as the flawless execution of movements.

All athletes, who participated in the individual all-around finals, which took place on Friday September 11 within the framework of the 29th Rhythmic Gymnastics World Championships, were nominees for the Longines Prize for Elegance.

To choose the athlete, worthy of awarding this special prize, the jury paid close attention to every participant’s performance, evaluating alongside with the technique, the emotional appeal, beauty, charm, grace and harmony of the movement. Every juror’s individual assessment contributed to creating a collective evaluation, which eventually determined the winner.

The jury of the Longines Prize for Elegance was formed of Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines.

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Andre Agassi has been a part of the Longines family of ambassadors since 2007, the year when the brand introduced its successful Sport Collection.

Andre Agassi rightfully represents one of the greatest tennis players ever. "The Kid of Las Vegas" has won all four Grand Slam singles titles. His brilliant career has been also highlighted by his victories in Davis Cup, Masters Series and an Olympic gold medal.

Andre Agassi’s duels with Pete Sampras in the 1990's top the list of the most impressive moments in the history of tennis. The player’s game made him really famous due to outstanding precision and exceptional timing. Andre Agassi stood out among other tennis celebrities due to his supreme endurance. He was also amazingly combative.
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