Longines

In 1927, the American aviator Charles Lindbergh earned international fame, having performed a non-stop solo flight across the North Atlantic in his Spirit of St. Louis. In 1933, accompanied by his wife, Anne Morrow Lindbergh, he undertook a trip of 47,000 km around the North Atlantic.

A powerful aircraft, endowed with a 710 hp engine and a variable propeller, took the young couple to New Foundland, Greenland, Iceland, Denmark, Sweden, Finland, Russia, Great Britain, France, the Netherlands, Switzerland, Portugal, the Azores, the Canary Islands and Cape Verde before returning to the USA via the Gambia, Brazil and Cuba. The purpose of this expedition was to discover future air routes across the far north.

In the course of his long expedition Charles relied on a customized wrist chronograph from Longines. This watch served to measure time to the fifth of a second. The chronograph mechanism offered a function of tachymeter, capable of measuring speeds up to 500 kph. read more

The illustrious watchmaking company Longines proudly unveils its latest PrimaLuna watch. The timepiece will make you think of the silvery moon, a star, shining at a spring night and making dreams come true. The New Moon is considered by different cultures to be a symbol of renewal, marking the beginning of a new year or that of a spring.

The watch case reveals soft and exquisite lines and a dial of the extreme purity. Dazzling diamonds complete the watch's alluring image. Graceful and mysterious, the new Longines women's watch will undoubtedly win ladies' hearts, in search for the up-to-date and particularly slender elegance.

The Longines PrimaLuna watch has been created in different interpretations: its case is sculptured either in delicately shimmering stainless steel, rose or yellow gold of rich overtone or in an unrivalled combination of rose gold and steel.  read more

The Weems Second-Setting watch from Longines strikes the eye with its breathtaking case, rendered in polished 18K pink gold. The illustrious watchmaker has devoted this model to the American captain Philip van Horn Weems.

This outstanding personality has earned his fame by virtue of his brilliant invention: a timekeeper, capable of complementing the plane’s on-board chronometers with a special mechanism for synchronizing watches to the closest second with help of a radio time signal with no need to move the hands.

The Weems Second-Setting watch incorporates the following functions: hours, minutes and seconds. Animating them is a self-winding movement - L699 / ETA A07 111 calibre, set with 24 rubies. It features a balance wheel, beating at the rate of 28,800 vibrations per hour. The movement boasts a 46-hour power reserve. read more

The illustrious watch manufacture Longines is delighted to present three novel scintillating jewelry watches, sculptured in white gold. Introduced this year in oval, rectangular and tonneau shapes, the Elegantes de Longines watches ascend to the highest reaches of Art Deco sophistication and beauty. Every model is issued as limited series of 20 items.

The Elegantes de Longines watch focuses on the essential: displaying the hours and minutes. Animating these basic functions is the manual winding L805 calibre movement, executed entirely by the brand. Paved with 17 rubies, it features a balance wheel, moving back and forth at the rate of 21,600 vibrations per hour.

Every model of this marvelous trio is available with an 18K white gold case, set with 56, 72 or 42 diamonds. read more

The Longines Legend Diver is a tribute to one of the classic diving watches introduced back in the 1960s, proud of a great history.

The Legend Diver 42mm stainless steel case has accommodated an automatic Longines caliber L633 movement (base ETA 2824-2). The 25-jewel movement produces 28,800 vibrations per hour and offers a 45-hour power reserve.

The construction of the Longines watch has incorporated a beautiful domed sapphire crystal and a solid stainless steel case-back featuring an engraving of the image of a diver. The

Longines Legend Diver is a great looking watch created in an unmistakable vintage spirit and available at a reasonable price point. read more

This summer, Ariella Kaeslin, the recent European Vault Champion, as well as the second prize winner at the World Championships, was appointed a new ambassador for the renowned Longines brand. For the moment, Ariella is actively involved in the international advertising push for the novel PrimaLuna Ladies Collection, launched by the brand.

Autumn, 2009, turned out to be very busy time for Ariella Kaeslin: the young athlete was working up for the World Championships in London, which concluded the international gymnastics season. Fortunately, such intensive work was fully rewarded: Ariella became a silver medalist at the competition. The first Swiss female gymnast, who earned a place on the winners’ rostrum at the World Championships, visited Longines’ headquarters, located in Saint-Imier.

It was Longines President Walter von Kanel, who saluted the charming visitor. Ariella received a lot of media attention and signed autographs for the members of the local gymnastics club. read more

The official watch and data handler of the 29th Rhythmic Gymnastics World Championships 2009, Longines has bestowed its Prize For Elegance on Anna Bessonova, the athlete from the Ukraine. With her captivating elegance, Anna Besonova is undoubtedly one of the brightest stars of Rhythmic Gymnastics today.

Anna has been presented this special accolade as the most elegant athlete, taking part in the international competition at the world level. Anna Besonova has been awarded a trophy, made by the Swiss major specialist Jean-Pierre Gerber, a Conquest timepiece from the Longines Sport Line, as well as the cheque for 5,000 US dollars.

Moreover, Longines has appointed Evgeniya Kanaeva, the Olympic gold medalist, as the brand’s new Ambassador of Elegance. Her remarkable performance impressed the jury immensely and she was the athlete, who won the 2009 World Champion title in the individual all-around.

The elegance, represented in gymnastics by an enchanting mixture of intangible grace, beauty and harmony, is just as important in this kind of sport as the flawless execution of movements.

All athletes, who participated in the individual all-around finals, which took place on Friday September 11 within the framework of the 29th Rhythmic Gymnastics World Championships, were nominees for the Longines Prize for Elegance.

To choose the athlete, worthy of awarding this special prize, the jury paid close attention to every participant’s performance, evaluating alongside with the technique, the emotional appeal, beauty, charm, grace and harmony of the movement. Every juror’s individual assessment contributed to creating a collective evaluation, which eventually determined the winner.

The jury of the Longines Prize for Elegance was formed of Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines.

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The Longines Sport Collection has been joined by new elegant models.

The Longines Admiral collection, introduced in 2008, comprises elegant timepieces offering supreme performance. Watches from the collection are highly demanded among globetrotters and adventure-lovers. This year, the collection has been expended by three new timekeeping creations.

The Longines GrandeVitesse line is created for those who love high speeds. The watches from the line demonstrate fluid lines, aerodynamic curves, remarkable typography and a double tachymeter. They are popular among daring sportsmen and drivers. The new Longines GrandeVitesse Chronograph 24h watch is housed in an impressive stainless steel case, 44mm in diameter.
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On October 24, 2009, the Swiss watch brand Longines, founded more than 175 years ago, inaugurated its largest flagship boutique at Macau City of Dreams. Moreover, this top watchmaker arranged an exhibition themed around the 120th anniversary of its logo registration.

The important figures of Aaron Kwok, the ambassador for the brand, Mr Juan-Carlos Capelli, Longines International Head of Marketing, Mr Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group, Mr David Charles, Managing Director of DFS Hong Kong Division and Mr Greg Hawkins, President of Macau City of Dreams hosted the opening ceremony of the brand’s store.

The Longines’ flagship boutique is designed according to the novel “elegant wave” concept: its well-lit interior looks warm, spacious, pure and classic. read more

Possessing an extensive experience in horology, Longines has developed a watch that is a homage to the different timing mechanisms created during the company’s history.

The Longines Column-Wheel Chronograph accommodates an innovative calibre. Its exceptional creation by ETA was mandated and financed by Longines as well as other brands which belong to the Swatch Group.

This automatic movement incorporates a column wheel, activating the mechanism that measures time intervals - the very technical device used by the celebrated St. Imier brand since 1878.

The Longines made its first step in manufacturing horological equipment in 1878. It was a release of a simple 20 line chronograph, reference number 20H, equipped with a covered-by-a-washer column wheel, controlling the chronograph mechanism. The same principle was used in almost all the follow up measuring equipment developed by Longines.

All the calibers for pocket chronographs manufactured by Longines, including the 19CH (1889), the 19.73 (1887), the 19.73N (1909) and the 19.73N with a split-seconds function (1922), the 18.72 (1929) or the 24 line calibre especially meant for sports timing (1939) and movements for the brand’s wrist-chronographs with the 13.33Z (1913), the renowned 13ZN (1946) or the 30CH (1947) among them, are distinguished by incorporated column-wheel systems, developed for governing and activating the chronograph functions. The possible variations of the latter depend on the specific calibre.

Look through a fine range of Longines watches:


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In 1927, Charles Lindbergh,the world's famous aviator, performed the first solo non-stop flight across the Atlantic Ocean. The flight on board the single-engine aircraft, The Spirit of St. Louis, between Roosevelt Field (New York) and Le Bourget (Paris) lasted for 33.5 hours. Lindbergh designed the Hour Angle Watch to be produced by Longines. read more

It has been 120 years since the Longines logo, still used by the famous St. Imier watchmaker, was registered.

To celebrate this anniversary, the brand has arranged a special exhibition in the Cite du Temps in Geneva, published the history of a symbol, as well as produced two limited edition watches, featuring individual numbers from 1 to 120.

At a press conference, held within the framework of this festive event, the floor was given to Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property, and Francis Gurry, the Director General of the World Intellectual Property Organization. They brought up the burning subjects of both national and international challenges, intellectual property and the necessity for the trademarks to be protected.

According to Walter von Kanel, President of Longines, on registering the factory trademark in 1889, the brand did everything in its power to provide the proper protection for its name and signature. Referring to the data of the United Nations special agency, this 1889 trademark happens to be the oldest one, still used in the form it originally appeared.

The exhibition, which is conducted at Cite du Temps in Geneva, reflects the way this trademark was adopted and protected. The showpieces embrace historical Longines watches and original documents, which trace the development of a logo and the emergence of the watch-making traditions.

The exhibition welcomes visitors from Friday, October 2nd through Sunday, November 1st, from 9 a.m. to 6 p.m.
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The Longines Company asked fashion photographer Farrokh Chothia to organize an exclusive photo-shoot with Aishwarya Rai Bachchan. The beautiful lady was wearing traditional red and golden wedding attires specially created by famous designer Tarun Tahiliani. read more

The renowned watch-making house Longines has been heartily welcomed by the world of badminton this summer. Possessing an impressive experience in the field of sports timing, this famous brand has just entered into a partnership with the Indian Badminton Federation.

Just as well Longines was the Official Partner and Official timepiece for the Badminton World Championships that occurred in Hyderabad (India), on August 10th through August 16th, 2009.

Within the framework of the event in question, this Swiss watchmaker introduced the Longines Master Collection Moon Phases watch. The latter is a result of intensive efforts made by Longines’ highly qualified designers. The watch is animated by an automatic mechanical movement.

This graceful chronograph demonstrates a silver-plated dial, featuring a fine barleycorn design, which enlarges the Moon Phases display. This timepiece also reveals sub-dials, the date and the small seconds located at 9 o’clock, a double display intended for the day and month placed at 12 o’clock. This very model has a transparent case-back, which shows off the fascinating details of the movement. The watch comes with a brown alligator strap.

Longines has been known for its long-term involvement in equestrian sports, gymnastics, Alpine skiing, tennis, short-track and archery - the sports distinguished by gracefulness, exactitude and traditions.

Now the brand has entered the sport, which requires perfect physical shape, an acute tactical awareness and undoubtedly high precision. Thus, the badminton matches Longines core values – exactitude, traditions and gracefulness, which have been affirmed for over 175 years.

The history of badminton dates back to 1873, when some English officers got together in the castle, located in the village of Badminton (UK). Since their meeting took place shortly after they had come back from India, they were discussing an Indian game dubbed “poona”, which was played with a racket and a low-weight ball. With no ball at their disposal, the officers used a cork stuck with feathers instead. Thus, there appeared a new game, called badminton!

Nowadays, lots of people dedicate their spare time to playing this game, which is regarded both as great fun and a demanding Olympic sport.
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The renowned watch maker Longines has established its online unique store on the famous portal -The Watch Avenue.

Modeled after the Longines Flagship Boutique, located in Dubai, this exceptional store will irresistibly attract customers into a realistic world, devoted to the brand and its unrivalled products.

Opening the door, you will discover innovative creations by this watchmaker. The online catalogues, along with the films about refined Longines watches, as well as different international events the company takes part in, will be at clients’ disposal.

Once a customer decides to visit the boutique, he is heartily welcomed by a hostess. Then, she gladly takes him through different showrooms and answers any of the customer’s questions in English or French.

The virtual store will present no difficulty in terms of navigating. On arriving at the boutique, a visitor will be extremely delighted to discover all wonderful surprises it has to offer.

One should use ''Watch Selector'' to find the necessary model. Afterwards the ''Store Locator'' will help the customer to find the brand’s official retailers, who will be glad to satisfy the client’s preferences.

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The unique timepiece was produced back in 1930 by the Longines Company, headquartered in Saint-Imier, Switzerland and boasting over 175 years of horological expertise.Connoisseurs of fine watchmaking and Albert Einstein's fans took part in the passionate bidding for the Longines watch. read more

The Longines Master Collection was unveiled in 2005. Now Longines is enlarging the highly successful collection with new models - watches crafted in rose gold, yellow gold, featuring black dials, developed in new sizes, fitted with retrograde functions, and even a Moon phases model for ladies.

Watches from the Longines Master Collection are distinguished due to their subtle design, and unconventional technical peculiarities. These are only mechanical watches created according the well-established tradition of the brand.

The Longines Master Collection Moon phases ladies' watch, a sophisticated and nicely colored model, is created for women who are attracted by watchmaking know-how mixed with feminine elegance.

The Moon phases ladies' watch gladdens the eye by the refined selection of colors: gentle rose, rich dark brown, and shimmering white. The timepiece is coupled with an alligator leather strap reflecting the color of the dial or an elegant steel bracelet.

The round steel case of the Longines watch is set with 100 Top Wesselton VVS diamonds. The shimmering mother-of-pearl dial is completed with Arabic numerals or elegant diamond hour markers.

The ladies' timepiece is equipped with an L600 calibre, a self-winding mechanical movement, beating at 28,800 vibrations per hour. The movement provides a 42-hour power reserve. You will find the Moon phases function and the date at 6 o'clock, and a double display for the day of the week and the month at 12 o'clock. The exhibition case back allows to rest one's eyes on the inner life of the watch.

The new Longines Master watches
are created in different variations - a stainless steel or an 18K yellow or rose gold case with a transparent case back. The watches go on a bracelet matching the case (stainless steel or 18K yellow or rose gold). There is also an alternative of wearing the watch on a genuine leather brown strap fitted with a folding safety clasp.

Enjoy a fine selection of Longines ladies' watches :

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The Longines Conquest watches are developed to reflect the requirements of the most demanding sports: 300-meter water-resistance, screw-in crown and case-back, crown with lateral protection, triple folding safety clasp. The 41 mm stainless steel case is equipped with a choice of a self-winding, chronograph or three-hand movement. The Conquest models go on a leather or rubber strap or with a stainless steel bracelet. The watches have a fixed bezel and a cabochon crown crafted in black, grey or white ceramic. Ceramic, providing aesthetic beauty and great technical features, is a scratch-proof and non-allergenic material, also almost totally resistant to friction, abrasion and high temperatures read more

Longines GrandeVitesse line comprises watches featuring fluid lines, aerodynamic curves, and energy-filled typography. The tachymeter and the pushers are created as clear reflections of the speed concept maintained by the brand. The GrandeVitesse watches have adopted inspiration from the world of automobiles and motor sports.

The Longines Company boasts a remarkable experience in the field of timing, highlighted by noteworthy technological advances. The brand wanted to develop its GrandeVitesse watches as instruments for timing records. Each watch from the line reveals a 42-mm-in-diameter case crafted in stainless steel.

The GrandeVitesse line comprises automatic chronographs equipped with mechanical movements, seen through the sapphire glass base. The Racing models feature a silver sunray, black or chocolate dial, while the Classic models show off an opaline silver, midnight blue, black and rhodium-plated dial. The dial is completed with a 'big 12', with the design suggested by the shape of the numbers used in marking racing cars. The 'Cavalier' model reveals a chestnut brown dial completed with Arabic numerals.

The non-slip embossing of the crown, case band and a pusher further strengthen the sporting spirit of the line. One of the pushers is accentuated in bright red in the 'Racing' model, and allows the activation of the chronograph functions presented through the same color indications on the dial.

The Longines GrandeVitesse watches go on a steel bracelet, leather or rubber strap with a triple security folding clasp.

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This year the Swiss watchmaking company Longines is once again acting as the official partner and timekeeper of the prestigious French Open at Roland Garros, France, illustrating its slogan 'Elegance is an attitude' and its rich heritage in the world of sports.

In the 1990s Longines acted as a sponsor of two talented tennis players - Gabriela Sabatini and Michael Chang. In September 2007, the company announced its partnership with Andre Agassi, one of the most admired tennis players in the world. Agassi is world-famous not only for his brilliant tennis career but also his generosity on and off the court, his temperament during matches and towards his fans, not to mention the player's extensive work with those in need. Agassi is a perfect embodiment of the major values of the Longines Company.  read more