Jenson Button at TAG Heuer 150th Anniversary Celebration in Singapore

On September 24, before the beginning of the Singapore F1 Grand Prix night race, Jenson Button, TAG Heuer ambassador, Vodafone McLaren Mercedes team member and present-day F1 World Champion, officially opened the new boutique of the watchmaking brand at Marina Bay Sands. This is the 5th TAG Heuer boutique in Singapore.

The ceremony was also attended by Mr Tay Liam Wee, Chairman and Group Managing Director of Sincere watch limited, Mr Ong Bang, CEO of Sincere Fine Watches South Asia, as well as Jean Christophe Babin and Jean Marc Lacave.

Jenson Button was at the head of the celebration party devoted to the brand’s 150th anniversary. The celebrity was given the TAG Heuer Singapore limited edition of the Monaco Chronograph watch, limited to 100 pieces exclusively for the Grand Prix.

Japanese model Jessica Michibata, the champion’s girlfriend, was presented with the TAG Heuer Formula One Lady’s Ceramic Full Black Diamonds watch, limited to 250 pieces. The timepiece is the first Singapore Limited Edition wristwatch destined particularly at ladies.

The number 1 timepiece of the two Singapore limited edition watches, along with the official racing helmet from Jenson Button, will be donated to support the MILK (Mainly I Love Kids) fund charity dinner held by Sincere Fine Watch in October.

During the Grand Prix, TAG Heuer will be promoting its motorsport DNA with help of print and outdoor advertising, window animations, starring Lewis Hamilton and Jenson Button, and a TAG Heuer Formula 1 exhibition organized at Marina Bay Sands.


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