Jaeger-LeCoultre Watches via iPhone Application

Oct 13, 2009
Devoted to its avant-garde style and prompted by avid interest in horological technologies, the renowned watch company Jaeger-LeCoultre is proud to establish the first iPhone watchmaking initiation school.

Jaeger-LeCoultre’s application has been created for sharing the bewitching world of fine watchmaking with the audience. To develop the special product, this watchmaker attracted the major specialists of Phonevalley, the universally-known mobile marketing agency. From October 2nd, 2009, the result can be obtained from the App store.

This application enables users to repeatedly enjoy the brand’s most eminent watches, ranging from Reverso Squadra to the Reverso Gyrotourbillon 2, alongside with the Master Compressor Diving Pro Geographic. This unique creation is far more than just a generous opportunity to revisit models: this application allows users to get a personal prospective of these Jaeger-LeCoultre horological pieces, not just as timekeeper enthusiasts, but also as amateur watchmakers.

The application enables iPhone owners to experience the different stages of watch development. Just as well, they may access a comprehensive dictionary of horology and the information, delivered in the course of six watch initiation classes. The dictionary of horology deciphers the meaning of numerous specialized terms, including those of shock-absorber, barrel, Clous de Paris, equation of time, tourbillon and moon phases.

The classes provide users with a unique opportunity for practicing watchmaking techniques on their iPhone screen. Due to this duo of iPhone and the aforementioned application, users can virtually assemble a chronograph mechanism, embellish the movement and set it with precious stones, polish and engrave the surfaces and pave the case with jewels.

The latter class is focused on studding with diamonds a Reverso Neva. This challenging task should be carried out without any mistakes and within a certain period of time. The iPhone owners are provided with a new watch class every fortnight.

A special prize draw will be held to reward those learners, who will answer correctly all three competition questions. Besides, the winners will be taken on a guided tour to the Manufacture, nestled at the heart of Vallee de Joux.

As Watches.InfoNIAC.com found out, by virtue of this very application, everyone interested can discover a line of more than 60 models from the Manufacture Jaeger-LeCoultre. The users can explore the most evolutionary of the pieces proposed, taking some easy actions, such as activating the depth gauge of the Master Compressor Diving Pro Geographic; changing the time zone on a Master Geographic; starting a vertical-trigger chronograph just by pressing the sapphire crystal of an AMVOX2 Chronograph; or swiveling the case of a Reverso Grande GMT.

To crown it all, the application includes a function of immediate locating Jaeger-LeCoultre’s sales points.


Discover a fine selection of Jaeger-LeCoultre watches and clocks:




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