Although this watch is a bit difficult to read at the beginning, it is surely a true feast for the eyes.
Therefore, Pierre Kunz’s U.S. sales manager Edward Suhyda found a creative solution to avoid misunderstanding mentioned and to attract the best possible attention of American watch lovers. Since Mr. Suhyda regarded this incredible timepiece as “insane”, he decided to bestow it with the name of “Insanity”. Thus, the U.S. market received an exceptional watch with the name, specially invented with this area in mind.
The Pierre Kunz Insanity watch is offered in a special box, also created by Suhyda. It is proposed with a straight jacket. Once the owner opens it, he will discover the infinitely looping watch, placed within a padded cell.
Offered in any number of color combinations, the Pierre Kunz watch employs a 44 mm stainless steel or blackened steel case.