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Ladoire Introduces First Collection at Sotheby’s

Oct 29, 2009
Ladoire Geneve’s chairman founder and managing director, Lionel Ladoire and Richard Piras respectively, have introduced the brand’s first collection, Roller Guardian Time, in the presence of more than 200 distinguished guests. This remarkable event was arranged in cooperation with Sotheby’s. Representing the oldest fine art auctioneers, Sotheby’s happens to be the leader in this very field in Paris.

The elegant models from the Roller Guardian Time assemblage have been offered in the flagship boutique Chronopassion since August. In September, 2009, the aforementioned event was conducted to present watches across the entire spectrum of the Roller Guardian Time assemblage. A particular attention was captured by the Sur-Mesure line, which consisted of 3 exceptional and totally tailor-made pieces Black & Black.

The festive evening saw the attendance of the brand’s clients, VIPs, collectors, watch enthusiasts and connoisseurs. The event took place at the renowned Charpentier Gallery, to accentuate the importance of the French market to the Ladoire’s brand.


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