Uninformed retailers represent a huge problem for watch manufacturers. It is explainable by the fact, that luxury timepieces are extremely complicated not only in terms of their functionality, but also with regard to knowledge of the brand, the way of construction, as well as all little details, which are vital in the personality of the watch. Additionally, the problem is aggravated by the cultural and language barriers, which draw apart people at the timepiece manufacture as well as those employees, who are in charge of selling products in different parts of the world.
To improve the situation, the acclaimed watch-making houses arrange special training sessions, aimed not only at delivering information about the brand’s latest releases to retailers, but also at familiarization of the retail staff with the manufacture itself.
The Swiss watchmaker Vacheron Constantin has recently conducted two training seminars, in US and Europe, to keep its select retail partners informed on all the new steps the company made.
A thriving watch company with the rich history, Vacheron Constantin gives a professional review of the changes, which occurred in the world of horology, and those things, which remained permanent.
Personal training, provided to the retailers by the brand, happens to be the most effective instrument of education. It assures the high level of proficiency among the retailers as well as enables them to introduce the luxury timepieces in the best possible manner.
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