Baselworld 2010 Consolidates its Position

Oct 03, 2009
Baselworld is definitely taking an advantage of the depressed economy situation: a considerable number of world-famous brands have narrowed down their exhibition participation exclusively to this World Watch and Jewellery Show.

Arranging Baselworld 2010, which will be held from March18th to March 25th, is already underway. The number of the illustrious brands, which have been registered to take part in the coming show, is impressive. This event is really indispensable as regards to providing incentive in the luxury goods industry.

Having turned down the possibility to take part in other shows, lots of eminent manufacturers do their best to prepare for Baselworld. It is crucial for the marketing budgets to be used in the most effective way, especially under the unstable economic conditions. Basel happens to be the best place for achieving this goal, since the show is arranged for highly professional visitors and buyers.

According to Christoph Wellendorff, Managing Director of Wellendorff, Baselworld allows the brands to exhibit their creations in the best possible way. He also added that only in the course of this very show, the companies could associate with their key specialist dealers from all the parts of the world and introduce all the novelties from their collections to the jewelers.

Thus, this concentration process undoubtedly consolidates the position of the World Watch and Jewellery Show. Its management, however, does not aspire to attract a huge number of exhibitors. Sylvie Ritter, Show Director of Baselworld comments, that they prefer quality over quantity and besides, their target is to provide enough space for the brands to unveil their products.

Alongside with the acclaimed brands, Baselworld also welcomes young companies that demonstrate an extremely high level this show has achieved.




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