Richard Mille Establishes New Flagship Boutique in Beijing

Sep 23, 2009
The famous watchmaker Richard Mille has inaugurated its new flagship boutique in Beijing. This impressive store sprawls out to cover 260 square meters of space in the 5-star Legendale Hotel, located on Jin Bao Street. This area is considered to be a symbol of European elegance and luxury, placed in the center of China’s capital.

Due to this magnificent flagship store’s advantageous location, Sparkle Roll Group Limited, the exclusive dealer of Richard Mille in China, avoided expenses in the course of its creation. 45 million HK dollars was invested in establishing this boutique: it implied providing raw materials, watch displays and more. All the equipment, necessary for fitting the store, was delivered from Paris.

The hotel facade reminds that of the 17th century architecture of Southern Europe. On the contrary, the Richard Mille’s interior looks extremely up-to-date with the black color, dominating in the design of the store. In fact, the bold combination of the old and the new is a true incarnation of the brand’s spirit.

Many objects in the boutique’s interior borrowed the elements from the original design of the timepiece. Thus, arches dressed in black leather prevail in the main seating area; the watch displays are tonneau-shaped; the 3-dimensional etched glass windows make a signature throughout all Richard Mille boutiques.

The amazing blend of dark ebony, black leather and engraved glass contributes to the special charm of the Richard Mille collections.

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