Longines Bestows Anna Besonova with Price for Elegance

Sep 15, 2009
The official watch and data handler of the 29th Rhythmic Gymnastics World Championships 2009, Longines has bestowed its Prize For Elegance on Anna Bessonova, the athlete from the Ukraine. With her captivating elegance, Anna Besonova is undoubtedly one of the brightest stars of Rhythmic Gymnastics today.

Anna has been presented this special accolade as the most elegant athlete, taking part in the international competition at the world level. Anna Besonova has been awarded a trophy, made by the Swiss major specialist Jean-Pierre Gerber, a Conquest timepiece from the Longines Sport Line, as well as the cheque for 5,000 US dollars.

Moreover, Longines has appointed Evgeniya Kanaeva, the Olympic gold medalist, as the brand’s new Ambassador of Elegance. Her remarkable performance impressed the jury immensely and she was the athlete, who won the 2009 World Champion title in the individual all-around.

The elegance, represented in gymnastics by an enchanting mixture of intangible grace, beauty and harmony, is just as important in this kind of sport as the flawless execution of movements.

All athletes, who participated in the individual all-around finals, which took place on Friday September 11 within the framework of the 29th Rhythmic Gymnastics World Championships, were nominees for the Longines Prize for Elegance.

To choose the athlete, worthy of awarding this special prize, the jury paid close attention to every participant’s performance, evaluating alongside with the technique, the emotional appeal, beauty, charm, grace and harmony of the movement. Every juror’s individual assessment contributed to creating a collective evaluation, which eventually determined the winner.

The jury of the Longines Prize for Elegance was formed of Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines.

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