Longines Enters the World of Badminton

Aug 26, 2009
The renowned watch-making house Longines has been heartily welcomed by the world of badminton this summer. Possessing an impressive experience in the field of sports timing, this famous brand has just entered into a partnership with the Indian Badminton Federation.

Just as well Longines was the Official Partner and Official timepiece for the Badminton World Championships that occurred in Hyderabad (India), on August 10th through August 16th, 2009.

Within the framework of the event in question, this Swiss watchmaker introduced the Longines Master Collection Moon Phases watch. The latter is a result of intensive efforts made by Longines’ highly qualified designers. The watch is animated by an automatic mechanical movement.

This graceful chronograph demonstrates a silver-plated dial, featuring a fine barleycorn design, which enlarges the Moon Phases display. This timepiece also reveals sub-dials, the date and the small seconds located at 9 o’clock, a double display intended for the day and month placed at 12 o’clock. This very model has a transparent case-back, which shows off the fascinating details of the movement. The watch comes with a brown alligator strap.

Longines has been known for its long-term involvement in equestrian sports, gymnastics, Alpine skiing, tennis, short-track and archery - the sports distinguished by gracefulness, exactitude and traditions.

Now the brand has entered the sport, which requires perfect physical shape, an acute tactical awareness and undoubtedly high precision. Thus, the badminton matches Longines core values – exactitude, traditions and gracefulness, which have been affirmed for over 175 years.

The history of badminton dates back to 1873, when some English officers got together in the castle, located in the village of Badminton (UK). Since their meeting took place shortly after they had come back from India, they were discussing an Indian game dubbed “poona”, which was played with a racket and a low-weight ball. With no ball at their disposal, the officers used a cork stuck with feathers instead. Thus, there appeared a new game, called badminton!

Nowadays, lots of people dedicate their spare time to playing this game, which is regarded both as great fun and a demanding Olympic sport.


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