Bulgari's Activity Aimed at Helping Children

Aug 10, 2009
Within the framework of its 125th anniversary celebration, Bulgari introduced a special photography installation at Beijing’s Today Art Museum.

More than 400 local and international VIPs visited the event, aimed at supporting the brand’s Save the Children “Rewrite the Future” campaign, which happens to be the largest international organization, children’s rights.

To celebrate the occasion, the Bulgari company unveiled its exceptional limited series line, consisting of couture precious stones and seven luxury timepieces to be put up for an auction in New York on December 8. Undertaking its world exhibition tour, the line will appear for viewing session in China.

The total estimated value of the line constitutes about 3 million Euros and all funds realized from the sale will go to the Save the Children organization.

Both Francesco Trapani, CEO of the Bulgari Group, and Zhao Zhonghua, head of the Save the Children China program were present at the event, that occurred on July 10-th. The latter also brought together many high society representatives with a famous Italian photographer Fabrizio Ferri among them.

According to Trapani, there could not be a better way for the Bulgari Company to mark its 125-th anniversary, than to provide some people with a chance to improve their life in future. He also expressed his confidence that with the help of both Bulgari’s customers and Save the Children supporters, the company would attain its ambitious goal.

Produced especially for the occasion, the Bulgari STC silver jewels were also brought to the forefront on that very evening. The Save the Children Logo, etched inside the silver ring, pays homage to the company’s founder, Sotirio Bulgari, who began as a silversmith.

From February to December 31, the silver jewels will be available in all Bulgari’s sales points all over the world as well as on Bulgari’s e-commerce website, which is active in the USA. 20% of a piece price will go to the campaign.

The objective of this very campaign is to deliver quality education to 8 million children from countries, suffered in wars. The target, set by the company, is to obtain 10 million Euros by the end of 2009: 1 million Euros from this amount has already been transferred to the organization in advance.

Topic: Bulgari
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