Frederique Constant's Cooperation With Shu Qi And Paint a Smile

Aug 06, 2009
Shu Qi, a Taiwanese-born famous actress, is the Frederique Constant Brand Ambassador for the Ladies Lines in Greater China. This collaboration project between the movie star and the renowned watch-making house was born last October.

Shu Qi, as the Frederique Constant’s representative, has greatly contributed to the brand’s successful development in Greater China. The way she has endorsed Frederique Constant is a true embodiment of the company’s spirit.

Furthermore, Shu Qi has been involved in supporting the brand’s charity campaign in China, in close association with the Beijing Children’s Hospital and the Paint a Smile Foundation.

According to the rules, accepted by Frederique Constant within the framework of its Constant Charity Campaign, each Ladies Heart Beat watch, sold in China, is marked with a certain sum to be transferred to the Paint a Smile Foundation to assist in financing their first project in China.

Spread in all parts of the world, the activity of Paint a Smile, is aimed at reducing anxiety and making a hospital stay less dramatic by means of turning the common cold environment into a bright world.

Shu Qi, Paint a Smile and Frederique Constant will mark their cooperation during a showy event to be held in Beijing, China, on August 26-th. Shu Qi will become a member of Smile Painters and take part in creating a positive atmosphere, which helps the patients at the Beijing Children’s Hospital recover.

Not to mention that meeting a big star in person may also have a healing effect!

Frederique Constant highly appreciates the opportunity to cooperate with the Paint a Smile Foundation in order to carry out this first project in China. Mrs. Laura Cotton, the founder of Paint a Smile, was the winner of the Frederique Constant Passion Awards in 2008 in Geneva.

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