Graham London's Cooperation with Brawn GP

Jun 22, 2009
Just before the start of the British Grand Prix, Round eight of the 2009 Formula One World Championship, its current leaders Brawn GP gladly confirmed a new collaboration with the traditional British watch brand Graham-London.

Graham-London, created in London by George Graham, a famous clockmaker of the 18th century, happens to be a part of the British Masters, an Anglo-Swiss company, located at La Chaux-de-Fonds in Neuchatel, the center of watchmaking industry in Switzerland.

This brand is a combination of the best Britain’s watch heritage and Swiss passion for fine engineering detail, which is in line with the spirit and commitment to timekeeping initiated by Graham.

Manufactured by Graham-London, two extremely special limited edition Brawn GP timepieces have been created for the British Grand Prix. These watches mirror the individual features of the brand as well as values of the Brawn GP team. Both interpretations - the Chronofighter G-BGP-001 and the Silverstone G-BGP-001 with black or white dials, were restricted to just 250 pieces per range.

The Graham-London brand was demonstrated on the wing mirrors of Jenson Button and Rubens Barrichello's Brawn-Mercedes race cars from the practice sessions at Silverstone last Friday in the course of the team’s on-track preparations for Sunday's race.

According to Ross Brawn, Team Principal of Brawn GP, the British Grand Prix was an extraordinary event for the Brawn GP team with their factory located down the road from Silverstone. They were extremely pleased to start their cooperation with Graham-London, one of the most renowned timepiece brands in the world. He also mentioned that an outstanding design of the two special edition Brawn GP timekeeping companions, manufactured by Graham, entirely met the high level of technological and design requirements of Formula One.


Eric Loth, CEO and Founder of The British Masters was ecstatic about this promising cooperation between Graham and the Brawn GP team started at the British Grand Prix last weekend. In his opinion, it was a perfect chance for Graham-London to share two supremely advanced high technologies and an encouraging challenge for them to develop their design and extend technical limits.

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