The Grand CARRERA Calibre 36 RS Caliper Chronograph was unveiled at BaselWorld 2008 as the TAG Heuer Concept Watch of the year. Since then, the boldly-designed, technologically-innovative timepiece has conquered the hearts of watch collectors around the world.
On November 13th, 2008, it was highly appreciated by the discerning jury of the Grand Prix d’Horlogerie de Genève, having become the first in the Sports category.
From concept to reality! TAG Heuer makes the dream come true - since September 2008, the Grand CARRERA Calibre 36 RS has become available in top selected boutiques.
The Grand Prix de l’Horlogerie de Genève represents the most prestigious award won by the amazing TAG Heuer watch, a true symbol of the Grand Carrera spirit and TAG Heuer motor racing heritage.
The watch was also crowned in China by The Most Successful Design Award 2008 and in Mexico during the Salon Internacional de Alta Relojeria 2008.
According to Jean-Christophe BABIN, TAG Heuer President and CEO, it is already the fifth time TAG Heuer is awarded the Grand Prix de l'Horlogerie... but every time is special and is atually like the first time! This is a remarkable achievement for the entire TAG Heuer watchmaking team, and all its members who never stand still and always think forward, re-inventing the art of watchmaking to come up with the next innovation.
TAG Heuer’s multi award-winning R&D is rightfully proud of the following "Grand Prix d'Horlogerie de Genève" awards:
.2002 - Microtimer F1 - Design Grand Prix
.2004 - Monaco 69 - Design Grand Prix
.2005 - Diamond Fiction - Ladies Watch Grand Prix
.2006 - Carrera Calibre 360 - Sports Watch Grand Prix
.2008 - Grand Carrera Calibre 36 RS Caliper - Sports Watch Grand Prix
No doubt the list will be continued!