IWC Watches in Beverly Hills

Oct 31, 2008
IWC Schaffhausen has recently opened a multi-story boutique in Beverly Hills, California, the 24th global boutique project of the prestigious Swiss brand. The luxurious new store is located on Brighton Way.

The new IWC store features the brand's proprietary Signature Furniture Series, created while using stainless steel, aluminum and fine leather, inspired by the themes of renowned IWC watches.

The Beverly Hills location represents the brand's first multi-story boutique. It will serve as an architectural inspiration for other stores the brand plans to build in Shanghai and Beijing.

The storefront in the luxurious Los Angeles shopping local deeply impresses by its visual power. According to Benoit de Clerck, President of IWC North America, IWC team wanted to make their mark in Beverly Hills, as one of the many ways they intend to announce the brand's arrival.

As soon as you enter IWC's Beverly Hills boutique, you will be surrounded by a luxurious yet highly contemporary environment created as a perfect setting for the complete collection of IWC watches.

The customers of the boutique will have a fine opportunity to see and acquire a full range of IWC products, from elegant IWC models such as the Portofino Automatic, as well as the most sophisticated Grand Complication watch. The boutique will also showcase the exclusive special edition watches.

The IWC new location in Beverly Hills is a true sign of the brand's success and devotion to the US market. The company has successfully maintained a continuous growth in the USA.

Topic: IWC

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