TAG Heuer has become a member of the Fondation de la Haute Horlogerie, having joined the list of other highly prestigious Swiss watch brands, including such watchmaking icons as Cartier, A. Lange & Sohne, Jaeger-LeCoultre, Corum, Panerai, Chanel, Audemars Piguet, Chopard, Vacheron Constantin, to name just a few. To mark the occasion, TAG Heuer will unveil its highly successful Grand Carrera Calibre 8 RS Grande Date GMT watch at the Munich Time event that is to take place from October 30 to November 2, 2008 and then at Salon Belles Montres Paris on November 28 - 30.
According to Jean-Christophe Babin, TAG Heuer President and CEO, the FHH has enjoyed the high respect and admiration of all the representatives of the Fine Watchmaking industry and the TAG Heuer members are extremely proud to join the Geneva-based non-profit organization, demonstrating their commitment to the major values of Haute Horlogerie.
The Fondation de la Haute Horlogerie was founded in 2005. The organization promotes the Swiss watchmaking culture through the communication of major values of watchmaking, such as authenticity, innovation, creativity and quality. These values perfectly match those of TAG Heuer, the brand that over its 150-year history has greatly advanced the horological technology. The brand has also taken the pioneering role as an Olympic timekeeper, and is currently involved with such high-profile sports as tennis, golf, and motor racing.
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