New Patek Philippe Generations Ads

Oct 22, 2008
Over a decade ago, Patek Philippe launched its "Generations" ad campaign that has proved to be one of the most successful and well-known campaigns in the segment of luxury watchmaking.

The ad campaign is presented with help of black and white photos that reflect the notion that the Patek Philippe watches are inherited from one generation to another via the relationship between parents and their children.

Now, the highly respected Geneva watch manufacturer has unveiled a new set of advertisements featuring real fathers and sons. More of a formal portrait than the previously introduced ads, the latest Patek Philippe images show sons who are notably older than before.

Now, Patek Philippe watches are featured in brown blocks accompanied by the famous slogan "You never actually own a Patek Philippe watch, you merely look after it for the generation to follow".

The images for the new Patek Philippe and advertising campaign have been taken by renowned fashion photographer Craig McDean. The photographer is famous for his portraits of celebrities, with Nicole Kidman, Uma Thurman, Joaquin Phoenix, and Natalie Portman among many others. McDean has also taken images for a range of luxury brand ad campaigns, including such prestigious brands as Gucci, Yves Saint Laurent and Georgio Armani.

This year, Craig McDean has been presented with an Infinity Award from the International Center of Photography (ICP). The award paid tribute to his achievements in the field of fashion and advertising photography.


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posted by: ghayas ahmed / Nov 07, 2010 06:54 PM
hello and sallam bro u have a best collection watches i love ur watches

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