Jaeger-LeCoultre Supports Preservation of Unique Marine Sites

Oct 01, 2008
Jaeger-LeCoultre has worked out a new global strategy named Making Time More Beautiful.

The aim of the project is to preserve Jaeger-LeCoultre's exceptional natural environment, and offer support to environmental projects of international importance.

Jaeger-LeCoultre has become a partner of the UNESCO World Heritage Centre. The company will provide support the preservation of unique marine sites that need urgent protection.

To raise public awareness of the environmental cause, Jaeger-LeCoultre will join efforts with the International Herald Tribune. Together they will publish information about the 8 selected Unesco World Heritage sites in the 'Tides of Times' section.

The watchmaking company will not only provide the necessary donation, but also sponsor the publication of the 8 marine sites on 8 special pages of the newspaper in the period of September 2008 - March 2009. In addition, the websites of the newspaper, the New York Times and the company provide more information on the heritage sites in photo documentaries.

The World Heritage Marine Programme is focused at checking the implementation of the approved operations, joining training site managers, as well as providing technical support to states that want to apply to have their ecosystem enter the list of the heritage sites.

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